Exam 5: Selecting Target Markets

Alpine Ski Shops U.S,is looking for new markets.Since their market is based mainly on access to snow,they would most likely use which base for segmentation?

Segmentation variables are usually grouped into four categories:

If Morton Salt saw all table salt customers as pretty much alike and thus offered only one marketing mix,it would be using the ____ strategy.

General Electric calculates that the total number of light bulbs sold to consumers in the next year by all light bulb producers is 1 billion,given anticipated marketing efforts by the firms involved.This figure represents the industry's

Head-to-head competition is most appropriate when the product performance characteristics do not differ significantly from those of competing brands.

When a firm's management is making the final selection of specific target markets to enter,it should consider whether the organization has the financial resources,managerial skills,expertise,and facilities needed to effectively compete in the selected segments.

It is likely that during the fifth step of the target market selection process,marketers will decide not to enter and compete in any market segments.

Tiffany's markets its exclusive jewelry and gifts to high-income individuals interested in high-quality products and a well-known brand name.It uses the same marketing mix to reach this market.Tiffany's uses a(n)____ strategy.

Surveys are sometimes used to forecast sales.

When a company is introducing a new brand in a market where it already has one or more brands,which type of product positioning is most likely to be used?

Which of the following is not a characteristic of a consumer market?

A targeting strategy in which an organization directs its marketing efforts at several segments is called a(n)____ targeting strategy.

A market in which a large proportion of customers have similar needs for a product is called a(n)____ market.

Which of the following is not a requirement or characteristic of a market?

Evaluating and making product positioning decisions is important for

The amount of product a company expects to sell during a specific period at a specified level of marketing activity is called the

A market segment profile may cover such aspects as demographic characteristics,geographic factors,product benefits sought,lifestyles,brand preferences,and usage rates.

Frito-Lay Snack Foods is currently conducting market segmentation studies.For several segments,they have completed competitive assessments and cost estimates.The next major step they must take is to

One way marketers can segment business markets is according to their geographic location.

Many marketers are concerned about the number of potential customers within a certain area of land because of the different requirements to serve dissimilar areas.What is this segmentation variable called?