Exam 6: Consumer Behavior

Use the following to answer the questions. Both the Toyota Sienna and the Nissan Quest were very popular choices for family vans.Toyota noticed that the majority of its customers were families with 3 or more children,and so they developed commercials that featured larger families.They also produced commercials that featured Hispanic-looking actors and for some markets,in Spanish.Alicia Desario and her husband were currently shopping for a van for their family.As Alicia listened to an advertisement on the television about the Nissan Quest,she noticed that the Nissan cost about $27,000 and had gas mileage of about 17 mpg.She recalled an earlier ad for the Toyota Sienna,that also cost about $27,000,but had gas mileage of about 21 mpg.She also liked the way the family was portrayed in the Toyota ad,showing the children in the back seats having plenty of room,watching the DVD players,and having their own sound controls.When she spoke to Carlos,her husband,about how much she liked the Toyota van,he replied that it had too low of gas mileage at only 16 mpg.Since Alicia didn't agree with that number,he produced a magazine ad that supported his claim of the 16 mpg for the Toyota.Alicia couldn't believe that she had made such an error in hearing what the gas mileage was for the Toyota and the Nissan. -Refer to Scenario 6.2.Since Alicia and Carlos were using gas mileage as one of their evaluative criteria,they are most likely in the ____ phase of the consumer buying process.

Katie is buying her first car and has narrowed her choices down to a Honda Civic,a Toyota Prius,or a Volkswagen Jetta.Katie goes on-line and posts questions to others who have experience with any of these cars,asking for reviews.Katie is most likely

When making habitual purchases,a consumer uses extensive problem solving.

Discuss how perceptual processes may influence the consumer buying decision process.

Jana now feels that her teeth are not white enough after seeing advertisements for whitening toothpaste.Marketers promote these brands based on ____ needs,appealing to sex appeal.

An opinion leader provides information and is viewed as an authority on many spheres of interest for reference-group participants.

Jose and Teresa are searching for a new cellular phone.They will most likely engage in which one of the following forms of problem solving?

By giving out free samples,a marketer is trying to influence the direct experiences of consumers even before they purchase products.

Bob Turner makes an appointment to visit with a new dermatologist in town to determine whether he should have several moles on his neck removed.When he arrives at the dermatologist's office,Bob notices a foul odor in the air,worn floor coverings,cluttered rooms that have paint peeling from the walls,and poor lighting.While Bob viewed the dermatologist as competent,Bob decided not to have the moles removed even though the dermatologist recommended removal.Which situational influences are most likely to have affected Bob's decision?

Shane spends most of his free time participating in extreme sports and traveling to exotic locations with a group of close friends who share his interests and opinions about most things.This is a description of Shane's

Justin is purchasing his third car in the past five years.He has been a car enthusiast ever since he was a little boy.He likes to spend his free time looking at car magazines,going to car shows,and watching NASCAR.Justin's interest in cars is referred to as

While shopping at a Kroger grocery store,Tom sees a display of his favorite brand of diet cola.He buys a six-pack to take home for the weekend.This purchase process would be described as

A salesperson at Best Buy tells Patrick Dunnavan that the Sony Notebook is one of the most reliable computer notebooks ever made.Patrick,however,has just heard about a second Sony recall for this model because of overheating.His most likely response will be to

In Maslow's hierarchy of needs,the most fundamental need is safety.

The three most widely recognized types of consumer problem solving are:

Buying behavior refers to the decision processes and acts of people involved in buying and using products.

Jon's colleagues at work want to take a skiing trip.Jon grew up in Colorado and learned to ski as a young child so the group consults him about the best slopes and ski gear needed for the trip.Jon's role is that of an opinion leader.

The results of many studies have been inconclusive regarding the association between buyer behavior and

Routinized response behavior is what a consumer does when

For which of the following products would a consumer most likely use limited problem solving?