Question 1

Ideally,test marketing should follow which stage in the new-product development process?

Accepted Answer

A)  Commercialization 
B)  Business analysis 
C)  Screening 
D)  Limited production 
E)  Product development 
A)  Commercialization 
B)  Business analysis 
C)  Screening 
D)  Limited production 
E)  Product development

Question 2

There is no best approach to managing products.

Accepted Answer

A) True 
 B)False

Question 3

Quality modifications never seek to reduce product quality.

Accepted Answer

A) True 
 B)False

Question 4

Many of the so-called new products that are launched each year are in fact line extensions.

Accepted Answer

A) True 
 B)False

Question 5

Use the following to answer the questions.
Cheetos Fat-free Crunchies is a product developed through advanced technology.Cheetos engineered a technique for making reduced-fat snacks that taste cheesier and stay fresh longer.Cheetos introduced Fat-free Crunchies in limited markets in 2008 and began national distribution in 2009.
About 18 months later,a series of competitors' ads was run to counter claims that Cheetos Crunchies actually contained 1.5 grams of fat,and that they contained preservatives and additives.Research showed that the taste of Cheetos Crunchies was also perceived negatively by some people.To save the product,Cheetos reduced the remaining fat to 0 grams,took out the preservatives,and improved the taste.
-Refer to Scenario 11.1.Improving the taste of Cheetos Crunchies was a(n)____ modification.

Accepted Answer

A)  quality 
B)  sensory 
C)  functional 
D)  benefit 
E)  aesthetic 
A)  quality 
B)  sensory 
C)  functional 
D)  benefit 
E)  aesthetic

Question 6

Karla tells Jeff that she likes his team's idea about a new three-lace running shoe but wants him to put together some figures regarding anticipated sales,costs,and resulting profits.She is asking Jeff to proceed to which stage of the new-product development process?

Accepted Answer

A)  Idea generation 
B)  Business analysis 
C)  Commercialization 
D)  Test marketing 
E)  Screening 
A)  Idea generation 
B)  Business analysis 
C)  Commercialization 
D)  Test marketing 
E)  Screening

Question 7

Functional modifications usually require that the product be redesigned.

Accepted Answer

A) True 
 B)False

Question 8

Elena recently purchased a pair of sunglasses because she liked their quality,styling,and price.Her friend Katie purchased an almost identical pair,except that Katie's sunglasses had the name "Armani" imprinted on the side.Elena probably based her purchase decision on ____,whereas Katie apparently based her decision on ____.

Accepted Answer

A)  price; product quality 
B)  real product differences; perceived product image 
C)  perceived product image; product quality 
D)  product value; perceived product image 
E)  product design; product quality 
A)  price; product quality 
B)  real product differences; perceived product image 
C)  perceived product image; product quality 
D)  product value; perceived product image 
E)  product design; product quality

Question 9

Product managers are most useful in the development of new products.

Accepted Answer

A) True 
 B)False

Question 10

Brand and product managers operate cross-functionally.

Accepted Answer

A) True 
 B)False

Question 11

A suggested approach to deleting products,in which each product is evaluated periodically to determine its impact on the overall effectiveness of the firm's product mix,is called a(n)

Accepted Answer

A)  evaluation study. 
B)  formal evaluation. 
C)  product inspection. 
D)  systematic review. 
E)  reassessment examination. 
A)  evaluation study. 
B)  formal evaluation. 
C)  product inspection. 
D)  systematic review. 
E)  reassessment examination.

Question 12

Business analysis provides a tentative sketch of a product's profitability.

Accepted Answer

A) True 
 B)False

Question 13

A new variety of Doritos is initially introduced in Ft.Worth,Texas; Columbia,South Carolina; Peoria,Illinois; and Spokane,Washington.After its initial success,Frito Lay markets the Doritos in those entire states,then the adjacent states,and finally the entire country.Frito-Lay is using a ____ for its new variety of Doritos.

Accepted Answer

A)  multi-stage introduction 
B)  roll-out approach 
C)  test-market expansion 
D)  mass commercialization 
E)  trickle-down approach 
A)  multi-stage introduction 
B)  roll-out approach 
C)  test-market expansion 
D)  mass commercialization 
E)  trickle-down approach

Question 14

Test marketing should be conducted when a product has been given a low probability of success.

Accepted Answer

A) True 
 B)False

Question 15

New products are classified solely as innovations that have never been sold by any organization.

Accepted Answer

A) True 
 B)False

Question 16

If Conway School Furniture Company provides standard primary school chairs in new colors to match the interiors of schools,this modification is most likely to be viewed as a(n)____ modification.

Accepted Answer

A)  aesthetic 
B)  functional 
C)  quality 
D)  image 
E)  feature 
A)  aesthetic 
B)  functional 
C)  quality 
D)  image 
E)  feature

Question 17

When Natalie and Chris analyze the results from the recently completed test market to determine if any changes in the marketing mix are needed,they are in the ____ phase of the new-product development process.

Accepted Answer

A)  idea generation 
B)  commercialization 
C)  test marketing 
D)  business analysis 
E)  screening 
A)  idea generation 
B)  commercialization 
C)  test marketing 
D)  business analysis 
E)  screening

Question 18

List and discuss the major phases of the new-product development process.

Accepted Answer

The answer of List and discuss the major phases of...

Question 19

Marketers of a particular brand of ice cream have decided to delete their line of ice cream bars.They will do so by letting the product decline and not change the current marketing strategy.This method of deletion is called

Accepted Answer

A)  business analysis. 
B)  immediate drop. 
C)  screening. 
D)  phase out. 
E)  runout. 
A)  business analysis. 
B)  immediate drop. 
C)  screening. 
D)  phase out. 
E)  runout.

Question 20

Product deletion

Accepted Answer

A)  tends to be an easy task for most organizations. 
B)  may be opposed by management. 
C)  involves immediate termination. 
D)  is a matter of indifference to customers. 
E)  usually occurs only with convenience items. 
A)  tends to be an easy task for most organizations. 
B)  may be opposed by management. 
C)  involves immediate termination. 
D)  is a matter of indifference to customers. 
E)  usually occurs only with convenience items.

Ideally,test marketing should follow which stage in the new-product development process?

There is no best approach to managing products.

Quality modifications never seek to reduce product quality.

Many of the so-called new products that are launched each year are in fact line extensions.

Karla tells Jeff that she likes his team's idea about a new three-lace running shoe but wants him to put together some figures regarding anticipated sales,costs,and resulting profits.She is asking Jeff to proceed to which stage of the new-product development process?

Functional modifications usually require that the product be redesigned.

Product managers are most useful in the development of new products.

Brand and product managers operate cross-functionally.

A suggested approach to deleting products,in which each product is evaluated periodically to determine its impact on the overall effectiveness of the firm's product mix,is called a(n)

Business analysis provides a tentative sketch of a product's profitability.

Test marketing should be conducted when a product has been given a low probability of success.

New products are classified solely as innovations that have never been sold by any organization.

If Conway School Furniture Company provides standard primary school chairs in new colors to match the interiors of schools,this modification is most likely to be viewed as a(n)____ modification.

When Natalie and Chris analyze the results from the recently completed test market to determine if any changes in the marketing mix are needed,they are in the ____ phase of the new-product development process.

List and discuss the major phases of the new-product development process.

Marketers of a particular brand of ice cream have decided to delete their line of ice cream bars.They will do so by letting the product decline and not change the current marketing strategy.This method of deletion is called

Product deletion

Strategic Marketing Management

Developing and Implementing Marketing Strategies

The Global Marketing Environment

Information for Marketing Decisions

Selecting Target Markets

Consumer Behavior

Business Buying Behavior

International Marketing

Digital Marketing and Social Media

Product Decisions

Services Marketing

Strategic Management of Branding and Packaging

A Supply Chain Management and Marketing Channels

B Supply Chain Management and Marketing Channels

A Retailing,wholesaling and Direct Marketing

B Retailing,wholesaling and Direct Marketing

Integrated Marketing Communications

Advertising and Publicrelations

Personal Selling and Sales Promotion

Strategic Pricing Management

Pricingdecisions

Global Issues,social Responsibility and Marketing

Filters

Exam 11: Strategic Product Management

Ideally,test marketing should follow which stage in the new-product development process?

There is no best approach to managing products.

Quality modifications never seek to reduce product quality.

Many of the so-called new products that are launched each year are in fact line extensions.

Karla tells Jeff that she likes his team's idea about a new three-lace running shoe but wants him to put together some figures regarding anticipated sales,costs,and resulting profits.She is asking Jeff to proceed to which stage of the new-product development process?

Functional modifications usually require that the product be redesigned.

Product managers are most useful in the development of new products.

Brand and product managers operate cross-functionally.

A suggested approach to deleting products,in which each product is evaluated periodically to determine its impact on the overall effectiveness of the firm's product mix,is called a(n)

Business analysis provides a tentative sketch of a product's profitability.

Test marketing should be conducted when a product has been given a low probability of success.

New products are classified solely as innovations that have never been sold by any organization.

If Conway School Furniture Company provides standard primary school chairs in new colors to match the interiors of schools,this modification is most likely to be viewed as a(n)____ modification.

When Natalie and Chris analyze the results from the recently completed test market to determine if any changes in the marketing mix are needed,they are in the ____ phase of the new-product development process.

List and discuss the major phases of the new-product development process.

Marketers of a particular brand of ice cream have decided to delete their line of ice cream bars.They will do so by letting the product decline and not change the current marketing strategy.This method of deletion is called

Product deletion

Strategic Marketing Management

Developing and Implementing Marketing Strategies

The Global Marketing Environment

Information for Marketing Decisions

Selecting Target Markets

Consumer Behavior

Business Buying Behavior

International Marketing

Digital Marketing and Social Media

Product Decisions

Services Marketing

Strategic Management of Branding and Packaging

A Supply Chain Management and Marketing Channels

B Supply Chain Management and Marketing Channels

A Retailing,wholesaling and Direct Marketing

B Retailing,wholesaling and Direct Marketing

Integrated Marketing Communications

Advertising and Publicrelations

Personal Selling and Sales Promotion

Strategic Pricing Management

Pricingdecisions

Global Issues,social Responsibility and Marketing

Filters