Question 1

When service companies change high-contact services into low-contact services,the

Accepted Answer

A)  service becomes more expensive to deliver. 
B)  quality of the service declines. 
C)  service becomes less personalized. 
D)  time required to deliver the service increases. 
E)  service becomes less standardized. 
A)  service becomes more expensive to deliver. 
B)  quality of the service declines. 
C)  service becomes less personalized. 
D)  time required to deliver the service increases. 
E)  service becomes less standardized.

Question 2

Service activities are time-dependent,meaning that the service must be provided at a point in time when customers want to use it.This point in time is also known as

Accepted Answer

A)  peak demand. 
B)  preferred demand. 
C)  off-peak demand. 
D)  high-contact time. 
E)  high intensity time. 
A)  peak demand. 
B)  preferred demand. 
C)  off-peak demand. 
D)  high-contact time. 
E)  high intensity time.

When service companies change high-contact services into low-contact services,the

Service activities are time-dependent,meaning that the service must be provided at a point in time when customers want to use it.This point in time is also known as

Strategic Marketing Management

Developing and Implementing Marketing Strategies

The Global Marketing Environment

Information for Marketing Decisions

Selecting Target Markets

Consumer Behavior

Business Buying Behavior

International Marketing

Digital Marketing and Social Media

Product Decisions

Strategic Product Management

Strategic Management of Branding and Packaging

A Supply Chain Management and Marketing Channels

B Supply Chain Management and Marketing Channels

A Retailing,wholesaling and Direct Marketing

B Retailing,wholesaling and Direct Marketing

Integrated Marketing Communications

Advertising and Publicrelations

Personal Selling and Sales Promotion

Strategic Pricing Management

Pricingdecisions

Global Issues,social Responsibility and Marketing

Filters

Exam 12: Services Marketing

When service companies change high-contact services into low-contact services,the

Service activities are time-dependent,meaning that the service must be provided at a point in time when customers want to use it.This point in time is also known as

Strategic Marketing Management

Developing and Implementing Marketing Strategies

The Global Marketing Environment

Information for Marketing Decisions

Selecting Target Markets

Consumer Behavior

Business Buying Behavior

International Marketing

Digital Marketing and Social Media

Product Decisions

Strategic Product Management

Strategic Management of Branding and Packaging

A Supply Chain Management and Marketing Channels

B Supply Chain Management and Marketing Channels

A Retailing,wholesaling and Direct Marketing

B Retailing,wholesaling and Direct Marketing

Integrated Marketing Communications

Advertising and Publicrelations

Personal Selling and Sales Promotion

Strategic Pricing Management

Pricingdecisions

Global Issues,social Responsibility and Marketing

Filters