Exam 13: Strategic Management of Branding and Packaging

Packages designed to appeal to children often use

Use the following to answer the questions. When Silk Soymilk began packaging its chocolate milk in single-serving sizes,the company chose drink boxes that did not need refrigeration.The boxes were only sold in shrink-wrapped sets of six.Single boxes were not available at grocery stores or convenience markets.Once the Silk chocolate product was selling well,they also began offering the Silk Soymilk vanilla flavor in the same type packaging.The Silk Soymilk brand,logo,and look of the boxes were the same as its larger half-gallon versions.The only difference in packaging style was the brown color for chocolate milk and the color white for vanilla. -Refer to Scenario 13.2.Silk Soymilk probably increased demand for its single servings by facilitating increased consumption of the product through its practice of ____ packaging.

Labeling is important for three specific reasons,including promotional and legal reasons.What is the third reason?

The brands used for co-branding cannot be owned by the same company.

Many brand names have become so common that they are now generic terms for a particular product category.Which of the following is the best example of this?

iPod is the ____ of the MP3 player made by Apple,Inc.

A package can be used to attract customers' attention.

Labeling and packaging are closely interrelated.

In the packaging for a new line of beef jerky,Hormel should avoid the use of which color?

Distribution capabilities can increase as a result of co-branding,which is an advantage for participating partners.

Dutch Boy house paint comes in plastic jugs that effectively stop dripping and are easy for the customer to hold and pour.This is an example of ____ packaging.

Of the following choices,which would be the easiest brand name to legally protect?

Compared to an unfamiliar brand,a familiar brand is more likely to be selected by a customer because it often is viewed as reliable and of acceptable quality.

Customers use brands to help judge product quality.

Brand preference is the strongest form or degree of brand loyalty.

The part of a brand that can be spoken including letters,numbers,and words is the

Labeling is most important for branding reasons.

Healthy Choice is a ____ manufactured by ConAgra Foods,which is a ____.

Federal laws require the disclosure of nutritional information on labels.So far,evidence on this matter

Co-branding capitalizes on the trust that customers have in both companies involved,especially when the brands complement one another in the mind of the buyer.