Question 1

Cultural imperialism is ______.

Accepted Answer

A) a concept in journalism ethics that argues that journalists must know the culture they are reporting on 
B) the theory that globalization is good for media, since it makes media more culturally diverse 
C) the idea that large and powerful countries can dominate and even change the culture of smaller countries through media 
D) the argument that people are more affected by the media that is familiar to them 
E) the process of colonization of smaller and weaker countries by larger and more powerful countries 
A) a concept in journalism ethics that argues that journalists must know the culture they are reporting on 
B) the theory that globalization is good for media, since it makes media more culturally diverse 
C) the idea that large and powerful countries can dominate and even change the culture of smaller countries through media 
D) the argument that people are more affected by the media that is familiar to them 
E) the process of colonization of smaller and weaker countries by larger and more powerful countries

Question 2

The government trend toward deregulation was actually begun during the Carter years.

Accepted Answer

A) True 
 B)False

Question 3

Disney expanded its global reach by ______.

Accepted Answer

A) purchasing ABC 
B) opening a theme park in California 
C) merging with Pixar 
D) opening Tokyo Disney and Disneyland Paris 
E) None of the above options is correct. 
A) purchasing ABC 
B) opening a theme park in California 
C) merging with Pixar 
D) opening Tokyo Disney and Disneyland Paris 
E) None of the above options is correct.

Question 4

Magazines like J-14 and AARP The Magazine that target a certain age group represent a form of ______.

Accepted Answer

A) specialization 
B) globalization 
C) partisanship 
D) ageism 
E) synergy 
A) specialization 
B) globalization 
C) partisanship 
D) ageism 
E) synergy

Question 5

The concept of synergy can best be described as ______.

Accepted Answer

A) the power of a new media development as it displaces old, less technologically advanced media 
B) several media subsidiaries working under one corporate umbrella to promote different versions of a media product 
C) the development of shopping-mall bookstores to boost book sales 
D) the development of more multimediated ways to distribute books 
E) the ability of one culture to dominate another 
A) the power of a new media development as it displaces old, less technologically advanced media 
B) several media subsidiaries working under one corporate umbrella to promote different versions of a media product 
C) the development of shopping-mall bookstores to boost book sales 
D) the development of more multimediated ways to distribute books 
E) the ability of one culture to dominate another

Question 6

The global spread of media software and electronic hardware has made it easier for political leaders to secretly suppress dissident groups.

Accepted Answer

A) True 
 B)False

Question 7

The acceptance of the dominant values in a culture by those who are subordinate to those who hold economic power describes ______.

Accepted Answer

A) consolidation 
B) democracy 
C) hegemony 
D) specialization 
E) synergy 
A) consolidation 
B) democracy 
C) hegemony 
D) specialization 
E) synergy

Question 8

Use the following to answer questions:
Matching
Match the federal laws with their effects.
-Clayton Antitrust Act

Accepted Answer

A) Permitted telephone companies entry into the TV business 
B) Broke up the Standard Oil Company 
C) Limited anticompetitive mergers 
D) Allowed dealers to sell competing products 
A) Permitted telephone companies entry into the TV business 
B) Broke up the Standard Oil Company 
C) Limited anticompetitive mergers 
D) Allowed dealers to sell competing products

Question 9

Disney now owns the rights to the Star Wars movies.

Accepted Answer

A) True 
 B)False

Question 10

Given that ______ percent of new media products fail, a flexible economy demands fast product development and market research.

Accepted Answer

A) 10-20 
B) 30-35 
C) 40-50 
D) 80-90 
E) over 95 
A) 10-20 
B) 30-35 
C) 40-50 
D) 80-90 
E) over 95

Question 11

An oligopoly exists when there is a lot of variety in the number of sellers and producers of media content, but not much variety in what they actually produce.

Accepted Answer

A) True 
 B)False

Question 12

In the 1950s, Disney was marked by ______.

Accepted Answer

A) legal trouble 
B) corporate diversification 
C) global expansion 
D) economic turmoil 
E) corporate shake-ups 
A) legal trouble 
B) corporate diversification 
C) global expansion 
D) economic turmoil 
E) corporate shake-ups

Question 13

By 2013, the average U.S.home received ______ TV channels, but watched only about 17.

Accepted Answer

A) 50 
B) 78 
C) 133 
D) 189 
E) None of the above options is correct. 
A) 50 
B) 78 
C) 133 
D) 189 
E) None of the above options is correct.

Question 14

News organizations owned by large media conglomerates have been significantly increasing the number of reporters assigned to cover international issues, especially following the terrorist attacks of September 11, 2001.

Accepted Answer

A) True 
 B)False

Question 15

Our society has been reluctant to debate the inequalities inherent in mass media ownership and has gradually collapsed the critical distinctions between ______.

Accepted Answer

A) capitalism and the free market 
B) democracy and free speech 
C) space and time 
D) capitalism and democracy 
E) socialism and free speech 
A) capitalism and the free market 
B) democracy and free speech 
C) space and time 
D) capitalism and democracy 
E) socialism and free speech

Question 16

In our market economy, citizens have ______, but not very much control over the types of products they might actually want.

Accepted Answer

A) consumer choice 
B) enormous power 
C) freedom from thought 
D) great responsibility 
E) None of the above options is correct. 
A) consumer choice 
B) enormous power 
C) freedom from thought 
D) great responsibility 
E) None of the above options is correct.

Question 17

One concern about the creation of a global village is cultural disconnection.

Accepted Answer

A) True 
 B)False

Question 18

The first antitrust law, enacted in 1890, was the ______ Act.

Accepted Answer

A) Clayton Antitrust 
B) Sherman Antitrust 
C) Celler-Kefauver 
D) Federal Trade Commission 
E) None of the above options is correct. 
A) Clayton Antitrust 
B) Sherman Antitrust 
C) Celler-Kefauver 
D) Federal Trade Commission 
E) None of the above options is correct.

Question 19

The book publishing and motion picture industries are both examples of ______.

Accepted Answer

A) monopolies 
B) oligopolies 
C) O & Os 
D) limited competition 
E) None of the above options is correct. 
A) monopolies 
B) oligopolies 
C) O & Os 
D) limited competition 
E) None of the above options is correct.

Question 20

How does the modern concept of hegemony apply to the current media landscape?

Accepted Answer

The modern concept of hegemony can be ap

Cultural imperialism is ______.

The government trend toward deregulation was actually begun during the Carter years.

Disney expanded its global reach by ______.

Magazines like J-14 and AARP The Magazine that target a certain age group represent a form of ______.

The concept of synergy can best be described as ______.

The global spread of media software and electronic hardware has made it easier for political leaders to secretly suppress dissident groups.

The acceptance of the dominant values in a culture by those who are subordinate to those who hold economic power describes ______.

Use the following to answer questions: Matching Match the federal laws with their effects. -Clayton Antitrust Act

Disney now owns the rights to the Star Wars movies.

Given that ______ percent of new media products fail, a flexible economy demands fast product development and market research.

An oligopoly exists when there is a lot of variety in the number of sellers and producers of media content, but not much variety in what they actually produce.

In the 1950s, Disney was marked by ______.

By 2013, the average U.S.home received ______ TV channels, but watched only about 17.

News organizations owned by large media conglomerates have been significantly increasing the number of reporters assigned to cover international issues, especially following the terrorist attacks of September 11, 2001.

Our society has been reluctant to debate the inequalities inherent in mass media ownership and has gradually collapsed the critical distinctions between ______.

In our market economy, citizens have ______, but not very much control over the types of products they might actually want.

One concern about the creation of a global village is cultural disconnection.

The first antitrust law, enacted in 1890, was the ______ Act.

The book publishing and motion picture industries are both examples of ______.

How does the modern concept of hegemony apply to the current media landscape?

Mass Communication- a Critical Approach

The Internet, Digital Media, and Media Convergence

Digital Gaming and the Media Playground

Sound Recording and Popular Music

Popular Radio and the Origins of Broadcasting

Television and Cable- the Power of Visual Culture

Movies and the Impact of Images

Newspapers- the Rise and Decline of Modern Journalism

Magazines in the Age of Specialization

Books and the Power of Print

Advertising and Commercial Culture

Public Relations and Framing the Message

The Culture of Journalism- Values, Ethics, and Democracy

Media Effects and Cultural Approaches to Research

Legal Controls and Freedom of Expression

General Questions Covering the Entire Text

Filters

Exam 13: Media Economics and the Global Marketplace

Cultural imperialism is ______.

The government trend toward deregulation was actually begun during the Carter years.

Disney expanded its global reach by ______.

Magazines like J-14 and AARP The Magazine that target a certain age group represent a form of ______.

The concept of synergy can best be described as ______.

The global spread of media software and electronic hardware has made it easier for political leaders to secretly suppress dissident groups.

The acceptance of the dominant values in a culture by those who are subordinate to those who hold economic power describes ______.

Use the following to answer questions: Matching Match the federal laws with their effects. -Clayton Antitrust Act

Disney now owns the rights to the Star Wars movies.

Given that ______ percent of new media products fail, a flexible economy demands fast product development and market research.

An oligopoly exists when there is a lot of variety in the number of sellers and producers of media content, but not much variety in what they actually produce.

In the 1950s, Disney was marked by ______.

By 2013, the average U.S.home received ______ TV channels, but watched only about 17.

News organizations owned by large media conglomerates have been significantly increasing the number of reporters assigned to cover international issues, especially following the terrorist attacks of September 11, 2001.

Our society has been reluctant to debate the inequalities inherent in mass media ownership and has gradually collapsed the critical distinctions between ______.

In our market economy, citizens have ______, but not very much control over the types of products they might actually want.

One concern about the creation of a global village is cultural disconnection.

The first antitrust law, enacted in 1890, was the ______ Act.

The book publishing and motion picture industries are both examples of ______.

How does the modern concept of hegemony apply to the current media landscape?

Mass Communication- a Critical Approach

The Internet, Digital Media, and Media Convergence

Digital Gaming and the Media Playground

Sound Recording and Popular Music

Popular Radio and the Origins of Broadcasting

Television and Cable- the Power of Visual Culture

Movies and the Impact of Images

Newspapers- the Rise and Decline of Modern Journalism

Magazines in the Age of Specialization

Books and the Power of Print

Advertising and Commercial Culture

Public Relations and Framing the Message

The Culture of Journalism- Values, Ethics, and Democracy

Media Effects and Cultural Approaches to Research

Legal Controls and Freedom of Expression

General Questions Covering the Entire Text

Filters