Question 1

Which of the following companies owns YouTube?

Accepted Answer

A) Viacom 
B) General Electric 
C) Google 
D) Disney 
E) AOL 
A) Viacom 
B) General Electric 
C) Google 
D) Disney 
E) AOL

Question 2

What are the differences between freedom of consumer choice and consumer control?

Accepted Answer

Freedom of consumer choice and consumer

Question 3

The shift to an information-based economy emphasized the cultivation of specialized niche media markets.

Accepted Answer

A) True 
 B)False

Question 4

The significant trends in major mainstream media economics today are ______.

Accepted Answer

A) community ownership and civic action 
B) specialization and synergy 
C) partisanship and deference 
D) national ownership and community action 
E) dramatically greater diversity in ownership 
A) community ownership and civic action 
B) specialization and synergy 
C) partisanship and deference 
D) national ownership and community action 
E) dramatically greater diversity in ownership

Question 5

Which of the following best describes limited competition?

Accepted Answer

A) A single firm that dominates an industry 
B) A market that has many producers and sellers, but only a few products 
C) A few firms that dominate an industry 
D) Customers that pay directly for media goods, such as a cable TV or a magazine subscription 
E) A company that is limited in the way it can compete with its rivals, as in case of price fixing 
A) A single firm that dominates an industry 
B) A market that has many producers and sellers, but only a few products 
C) A few firms that dominate an industry 
D) Customers that pay directly for media goods, such as a cable TV or a magazine subscription 
E) A company that is limited in the way it can compete with its rivals, as in case of price fixing

Question 6

From 2009 to 2012, most U.S.postrecession growth has been among middle-class Americans.

Accepted Answer

A) True 
 B)False

Question 7

When a media business relies on indirect payments for most of its revenue, consumers tend to ______.

Accepted Answer

A) become commodities to be "sold" to advertisers, who are the real clients 
B) become completely unimportant 
C) have the ability to communicate their preferences immediately 
D) have the power to determine the type of advertising used 
E) None of the above options is correct. 
A) become commodities to be "sold" to advertisers, who are the real clients 
B) become completely unimportant 
C) have the ability to communicate their preferences immediately 
D) have the power to determine the type of advertising used 
E) None of the above options is correct.

Question 8

Sometimes called monopolistic competition, _______________________ competition refers to a market with many producers and sellers but only a few products within a particular category.

Accepted Answer

The answer of Sometimes called monopolistic competition, _______________________ competition refers...

Question 9

Media that rely primarily on direct payment to collect revenues include ______.

Accepted Answer

A) movies 
B) online search engines 
C) over-the-air radio stations 
D) consumer magazines 
E) daily newspapers 
A) movies 
B) online search engines 
C) over-the-air radio stations 
D) consumer magazines 
E) daily newspapers

Question 10

Unlike the other digital companies, Facebook lacks ______ to access the Internet and digital media.

Accepted Answer

A) hardware devices 
B) funding 
C) data 
D) leverage 
E) All of the options are correct. 
A) hardware devices 
B) funding 
C) data 
D) leverage 
E) All of the options are correct.

Question 11

America has been accused of cultural imperialism for which of the following reasons?

Accepted Answer

A) U.S.corporations own most of the world's mass media. 
B) The Pentagon dictates foreign policy in most foreign countries. 
C) American styles in fashion, food, and entertainment dominate the global markets. 
D) Baywatch was more popular overseas than it was in the United States. 
E) All of the options are correct. 
A) U.S.corporations own most of the world's mass media. 
B) The Pentagon dictates foreign policy in most foreign countries. 
C) American styles in fashion, food, and entertainment dominate the global markets. 
D) Baywatch was more popular overseas than it was in the United States. 
E) All of the options are correct.

Question 12

The purpose of antitrust laws is to encourage diversity and competition in the marketplace.

Accepted Answer

A) True 
 B)False

Question 13

How have media mergers changed the economics of mass media?

Accepted Answer

Media mergers have significantly altered

Question 14

This corporation owns the ABC television network: _______________________.

Accepted Answer

The answer of This corporation owns the ABC television network:...

Question 15

Because today's flexible economy demands fast product development, smaller media companies have an advantage over their larger competitors.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following is an example of synergy by Disney?

Accepted Answer

A) Creating a movie series from its popular theme-park ride Pirates of the Caribbean 
B) Merging with Pixar in 2006 
C) Starting Buena Vista in 1953 
D) Hiring Michael Eisner to lead a new management team in 1984 
E) Opening Disneyland Paris in 1991 
A) Creating a movie series from its popular theme-park ride Pirates of the Caribbean 
B) Merging with Pixar in 2006 
C) Starting Buena Vista in 1953 
D) Hiring Michael Eisner to lead a new management team in 1984 
E) Opening Disneyland Paris in 1991

Question 17

The U.S.mainstream news media have done little in recent years to sustain a public debate.

Accepted Answer

A) True 
 B)False

Question 18

Is there such a thing as a global village? What does this concept mean to you?

Accepted Answer

Yes, the concept of a global village ref

Question 19

Media owners encourage public debates about the structure and ownership of mass media because they consider such discussion to be in their best interests.

Accepted Answer

A) True 
 B)False

Question 20

One key paradox of the Information Age is that for economic discussions to be meaningful and democratic, they must be carried out in ______.

Accepted Answer

A) educational settings 
B) the popular media as well as in educational settings 
C) community-action groups 
D) American homes 
E) presidential debates 
A) educational settings 
B) the popular media as well as in educational settings 
C) community-action groups 
D) American homes 
E) presidential debates

Which of the following companies owns YouTube?

What are the differences between freedom of consumer choice and consumer control?

The shift to an information-based economy emphasized the cultivation of specialized niche media markets.

The significant trends in major mainstream media economics today are ______.

Which of the following best describes limited competition?

From 2009 to 2012, most U.S.postrecession growth has been among middle-class Americans.

When a media business relies on indirect payments for most of its revenue, consumers tend to ______.

Sometimes called monopolistic competition, _______________________ competition refers to a market with many producers and sellers but only a few products within a particular category.

Media that rely primarily on direct payment to collect revenues include ______.

Unlike the other digital companies, Facebook lacks ______ to access the Internet and digital media.

America has been accused of cultural imperialism for which of the following reasons?

The purpose of antitrust laws is to encourage diversity and competition in the marketplace.

How have media mergers changed the economics of mass media?

This corporation owns the ABC television network: _______________________.

Because today's flexible economy demands fast product development, smaller media companies have an advantage over their larger competitors.

Which of the following is an example of synergy by Disney?

The U.S.mainstream news media have done little in recent years to sustain a public debate.

Is there such a thing as a global village? What does this concept mean to you?

Media owners encourage public debates about the structure and ownership of mass media because they consider such discussion to be in their best interests.

One key paradox of the Information Age is that for economic discussions to be meaningful and democratic, they must be carried out in ______.

Mass Communication- a Critical Approach

The Internet, Digital Media, and Media Convergence

Digital Gaming and the Media Playground

Sound Recording and Popular Music

Popular Radio and the Origins of Broadcasting

Television and Cable- the Power of Visual Culture

Movies and the Impact of Images

Newspapers- the Rise and Decline of Modern Journalism

Magazines in the Age of Specialization

Books and the Power of Print

Advertising and Commercial Culture

Public Relations and Framing the Message

The Culture of Journalism- Values, Ethics, and Democracy

Media Effects and Cultural Approaches to Research

Legal Controls and Freedom of Expression

General Questions Covering the Entire Text

Filters

Exam 13: Media Economics and the Global Marketplace

Which of the following companies owns YouTube?

What are the differences between freedom of consumer choice and consumer control?

The shift to an information-based economy emphasized the cultivation of specialized niche media markets.

The significant trends in major mainstream media economics today are ______.

Which of the following best describes limited competition?

From 2009 to 2012, most U.S.postrecession growth has been among middle-class Americans.

When a media business relies on indirect payments for most of its revenue, consumers tend to ______.

Sometimes called monopolistic competition, _______________________ competition refers to a market with many producers and sellers but only a few products within a particular category.

Media that rely primarily on direct payment to collect revenues include ______.

Unlike the other digital companies, Facebook lacks ______ to access the Internet and digital media.

America has been accused of cultural imperialism for which of the following reasons?

The purpose of antitrust laws is to encourage diversity and competition in the marketplace.

How have media mergers changed the economics of mass media?

This corporation owns the ABC television network: _______________________.

Because today's flexible economy demands fast product development, smaller media companies have an advantage over their larger competitors.

Which of the following is an example of synergy by Disney?

The U.S.mainstream news media have done little in recent years to sustain a public debate.

Is there such a thing as a global village? What does this concept mean to you?

Media owners encourage public debates about the structure and ownership of mass media because they consider such discussion to be in their best interests.

One key paradox of the Information Age is that for economic discussions to be meaningful and democratic, they must be carried out in ______.

Mass Communication- a Critical Approach

The Internet, Digital Media, and Media Convergence

Digital Gaming and the Media Playground

Sound Recording and Popular Music

Popular Radio and the Origins of Broadcasting

Television and Cable- the Power of Visual Culture

Movies and the Impact of Images

Newspapers- the Rise and Decline of Modern Journalism

Magazines in the Age of Specialization

Books and the Power of Print

Advertising and Commercial Culture

Public Relations and Framing the Message

The Culture of Journalism- Values, Ethics, and Democracy

Media Effects and Cultural Approaches to Research

Legal Controls and Freedom of Expression

General Questions Covering the Entire Text

Filters