Question 1

_____ represent nonrefundable fees grocery retailers receive from manufacturers to secure shelf space for new products.

Accepted Answer

A) Switching costs 
B) Franchise fees 
C) Carrying costs 
D) Slotting allowances 
A) Switching costs 
B) Franchise fees 
C) Carrying costs 
D) Slotting allowances

Question 2

Category killers are invulnerable to competition because of the huge selections they offer in different product lines.

Accepted Answer

A) True 
 B)False

Question 3

O&S Ticket Brokers,a Broadway theater ticket agency,sells tickets in bulk to corporate clients.It would be considered a wholesaling intermediary even though the firm does not take title to the tickets it sells.

Accepted Answer

A) True 
 B)False

Question 4

Retailers must consider the overall profitability of each product line and product category to develop a successful merchandise mix.

Accepted Answer

A) True 
 B)False

Question 5

Manufacturer-owned facilities are beneficial when products are perishable and need rigid control of distribution to avoid spoilage.

Accepted Answer

A) True 
 B)False

Question 6

A retailer's customer service strategy can support the efforts of the retailer in building demand for a line of merchandise.

Accepted Answer

A) True 
 B)False

Question 7

Salespeople involved in suggestive selling try to help customers recognize true needs rather than unwanted merchandise.

Accepted Answer

A) True 
 B)False

Question 8

Telemarketing is the most frequently used form of direct marketing and provides high returns to the marketers on their expenditures.

Accepted Answer

A) True 
 B)False

Question 9

A _____ provides space for permanent showrooms and exhibits,which manufacturers rent to market their goods.

Accepted Answer

A) discount house 
B) trade fair 
C) merchandise mart 
D) clearing house 
A) discount house 
B) trade fair 
C) merchandise mart 
D) clearing house

Question 10

The wheel of retailing attempts to explain the patterns of change in retailing.

Accepted Answer

A) True 
 B)False

Question 11

Marc is a wholesaling intermediary who brings buyers and sellers together,sometimes representing buyers and sometimes representing sellers,but never both in the same transaction.This information indicates that Marc is a commission merchant.

Accepted Answer

A) True 
 B)False

Question 12

Match each item with the correct statement below.
-A(n)_____ carries a wide variety of product lines,stocking all of them in some depth.

Accepted Answer

A) stock-keeping unit (SKU) 
B) markup 
C) markdown 
D) retail convergence 
E) scrambled merchandising
F)atmospherics
G)broker
H)general merchandise retailer
I)category killer
J)rack jobber
K)supercenter
L)auction house
M)specialty store
N)retailers
O)mass merchandiser
P)truck jobber
Q)direct marketing
R)drop shipper
S)planned shopping center
T)wheel of retailing 
A) stock-keeping unit (SKU) 
B) markup 
C) markdown 
D) retail convergence 
E) scrambled merchandising
F)atmospherics
G)broker
H)general merchandise retailer
I)category killer
J)rack jobber
K)supercenter
L)auction house
M)specialty store
N)retailers
O)mass merchandiser
P)truck jobber
Q)direct marketing
R)drop shipper
S)planned shopping center
T)wheel of retailing

Question 13

A local food store can be regarded as a convenience retailer.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following services provided by a wholesaling intermediary would be an example of the intermediary's creating place utility for consumers?​

Accepted Answer

A) ​selling 
B) ​buying 
C) ​financing 
D) ​transporting 
E) ​risk taking 
A) ​selling 
B) ​buying 
C) ​financing 
D) ​transporting 
E) ​risk taking

Question 15

A new specialty retail store,Threads is making decisions about its target market and access the US Census Bureau website to identify the characteristics of individuals living within its market area.It's specifically interested in the distribution based on income,education,and age of residents​.This information helps Threads understand the ______ profile of the market area.

Accepted Answer

A) ​demographic 
B) ​geographic 
C) ​psychographic 
D) ​purchasing 
A) ​demographic 
B) ​geographic 
C) ​psychographic 
D) ​purchasing

Question 16

Selling up is a retailing practice in which salespeople try to persuade customers to buy higher-priced items than originally intended.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following statements is most likely to be true about a convenience retailer?

Accepted Answer

A) It offers huge selections and low prices in single product lines. 
B) It appeals to customers by having an accessible location, rapid checkout, extended store hours, and adequate parking. 
C) It combines carefully defined product lines, services, and reputations in attempts to persuade consumers to expend considerable effort to shop at their stores. 
D) It offers a complete array of services to its customers. 
A) It offers huge selections and low prices in single product lines. 
B) It appeals to customers by having an accessible location, rapid checkout, extended store hours, and adequate parking. 
C) It combines carefully defined product lines, services, and reputations in attempts to persuade consumers to expend considerable effort to shop at their stores. 
D) It offers a complete array of services to its customers.

Question 18

Match each item with the correct statement below.
-A(n)_____ is a limited-function merchant wholesaler that markets perishable food items.

Accepted Answer

A) stock-keeping unit (SKU) 
B) markup 
C) markdown 
D) retail convergence 
E) scrambled merchandising
F)atmospherics
G)broker
H)general merchandise retailer
I)category killer
J)rack jobber
K)supercenter
L)auction house
M)specialty store
N)retailers
O)mass merchandiser
P)truck jobber
Q)direct marketing
R)drop shipper
S)planned shopping center
T)wheel of retailing 
A) stock-keeping unit (SKU) 
B) markup 
C) markdown 
D) retail convergence 
E) scrambled merchandising
F)atmospherics
G)broker
H)general merchandise retailer
I)category killer
J)rack jobber
K)supercenter
L)auction house
M)specialty store
N)retailers
O)mass merchandiser
P)truck jobber
Q)direct marketing
R)drop shipper
S)planned shopping center
T)wheel of retailing

Question 19

Category killers are a type of limited-line retailer that offer huge selections and low prices in single product lines.

Accepted Answer

A) True 
 B)False

Question 20

Casey's General Store is a popular ______-type retailer offering gasoline,snacks,extended store hours,and rapid checkout service.​

Accepted Answer

A) ​convenience 
B) ​grocery 
C) ​discount 
D) ​specialty 
A) ​convenience 
B) ​grocery 
C) ​discount 
D) ​specialty

_____ represent nonrefundable fees grocery retailers receive from manufacturers to secure shelf space for new products.

Category killers are invulnerable to competition because of the huge selections they offer in different product lines.

O&S Ticket Brokers,a Broadway theater ticket agency,sells tickets in bulk to corporate clients.It would be considered a wholesaling intermediary even though the firm does not take title to the tickets it sells.

Retailers must consider the overall profitability of each product line and product category to develop a successful merchandise mix.

Manufacturer-owned facilities are beneficial when products are perishable and need rigid control of distribution to avoid spoilage.

A retailer's customer service strategy can support the efforts of the retailer in building demand for a line of merchandise.

Salespeople involved in suggestive selling try to help customers recognize true needs rather than unwanted merchandise.

Telemarketing is the most frequently used form of direct marketing and provides high returns to the marketers on their expenditures.

A _____ provides space for permanent showrooms and exhibits,which manufacturers rent to market their goods.

The wheel of retailing attempts to explain the patterns of change in retailing.

Marc is a wholesaling intermediary who brings buyers and sellers together,sometimes representing buyers and sometimes representing sellers,but never both in the same transaction.This information indicates that Marc is a commission merchant.

Match each item with the correct statement below. -A(n)_____ carries a wide variety of product lines,stocking all of them in some depth.

A local food store can be regarded as a convenience retailer.

Which of the following services provided by a wholesaling intermediary would be an example of the intermediary's creating place utility for consumers?

Selling up is a retailing practice in which salespeople try to persuade customers to buy higher-priced items than originally intended.

Which of the following statements is most likely to be true about a convenience retailer?

Match each item with the correct statement below. -A(n)_____ is a limited-function merchant wholesaler that markets perishable food items.

Category killers are a type of limited-line retailer that offer huge selections and low prices in single product lines.

Casey's General Store is a popular ______-type retailer offering gasoline,snacks,extended store hours,and rapid checkout service.

Marketing: the Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, ethics, and Social Responsibility

Social Media: Living in the Connected World

E-Business: Managing the Customer Experience

Consumer Behavior

Business-To-Business B2bmarketing

Global Marketing

Market Segmentation, targeting, and Positioning

Marketing Research in the Era of Big Data

Relationship Marketing and Customer Relationship Management Crm

Product and Service Strategies

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Integrated Marketing Communications, advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Developing an Effective Marketing Plan

Financial Analysis in Marketing

Filters

Exam 15: Retailers, wholesalers, and Direct Marketers

_____ represent nonrefundable fees grocery retailers receive from manufacturers to secure shelf space for new products.

Category killers are invulnerable to competition because of the huge selections they offer in different product lines.

O&S Ticket Brokers,a Broadway theater ticket agency,sells tickets in bulk to corporate clients.It would be considered a wholesaling intermediary even though the firm does not take title to the tickets it sells.

Retailers must consider the overall profitability of each product line and product category to develop a successful merchandise mix.

Manufacturer-owned facilities are beneficial when products are perishable and need rigid control of distribution to avoid spoilage.

A retailer's customer service strategy can support the efforts of the retailer in building demand for a line of merchandise.

Salespeople involved in suggestive selling try to help customers recognize true needs rather than unwanted merchandise.

Telemarketing is the most frequently used form of direct marketing and provides high returns to the marketers on their expenditures.

A _____ provides space for permanent showrooms and exhibits,which manufacturers rent to market their goods.

The wheel of retailing attempts to explain the patterns of change in retailing.

Marc is a wholesaling intermediary who brings buyers and sellers together,sometimes representing buyers and sometimes representing sellers,but never both in the same transaction.This information indicates that Marc is a commission merchant.

Match each item with the correct statement below. -A(n)_____ carries a wide variety of product lines,stocking all of them in some depth.

A local food store can be regarded as a convenience retailer.

Which of the following services provided by a wholesaling intermediary would be an example of the intermediary's creating place utility for consumers?​

Selling up is a retailing practice in which salespeople try to persuade customers to buy higher-priced items than originally intended.

Which of the following statements is most likely to be true about a convenience retailer?

Match each item with the correct statement below. -A(n)_____ is a limited-function merchant wholesaler that markets perishable food items.

Category killers are a type of limited-line retailer that offer huge selections and low prices in single product lines.

Casey's General Store is a popular ______-type retailer offering gasoline,snacks,extended store hours,and rapid checkout service.​

Marketing: the Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, ethics, and Social Responsibility

Social Media: Living in the Connected World

E-Business: Managing the Customer Experience

Consumer Behavior

Business-To-Business B2bmarketing

Global Marketing

Market Segmentation, targeting, and Positioning

Marketing Research in the Era of Big Data

Relationship Marketing and Customer Relationship Management Crm

Product and Service Strategies

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Integrated Marketing Communications, advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Developing an Effective Marketing Plan

Financial Analysis in Marketing

Filters

Which of the following services provided by a wholesaling intermediary would be an example of the intermediary's creating place utility for consumers?

Casey's General Store is a popular ______-type retailer offering gasoline,snacks,extended store hours,and rapid checkout service.