Exam 15: Retailers, wholesalers, and Direct Marketers

​Grainger is a wholesaler who specializes in fasteners and tools for manufacturing and commercial customers.They produce a large catalog of their products and business customers may place orders by phone or via the Internet through their web store.Customers enjoy the flexibility of shopping at their convenience and purchasing items when they have a need rather than keeping their own inventory of these products.Grainger is creating _____ utility for their customers.

​Garden Wholesalers is a wholesaling intermediary representing manufacturers of home gardening tools.Choose the example(s)of utility this firm creates for consumers.

Wendy has a membership at Sam's Club and Costco and enjoys purchasing items in bulk to save money for her family.The stores are huge and are distinct in their appearance since they feature large aisles and commercial shelving.It's more like shopping in a working warehouse but Wendy loves searching for bargains and ​everyday staples such as paper towels and cleaning supplies.Sam's Club and Costco are examples of _____ retailers.

Match each item with the correct statement below. -_____ is a hypothesis that attempts to explain the patterns of change in retailing.

After identifying a target market,a retailer must:

Which of the following statements is true of selling agents?

Match each item with the correct statement below. -The physical characteristics and amenities of a store that attract customers and satisfy their shopping needs are referred to as _____.

Fitness Zone is a gym that offers its customers a chance to buy health drinks through a vending machine.This type of service is called automatic merchandising. Indicate the answer choice that best completes the statement or answers the question.

What is Internet retailing? How has the Internet enhanced the functions of the direct marketers?

Which of the following is one of the fundamental steps in the marketing strategy process on which a retailer bases its key decisions?

Sales offices located closer to the firm's customers help limit selling costs and support effective customer service.

​Menards is known primarily as a home improvement store with lumber,plumbing,paint,electrical,and tools as their most sought-after products.However,the store also features a "grocery" section with milk,break,cereal,and other staple items in its store.This is an example of __________,the practice of combining dissimilar product lines to boost sales volume.

Define category killers.Give an example.

Which of the following is the most frequently used form of direct marketing?

Agents and brokers perform wholesaling activities without taking title to the goods.

Sunway Megamall is a planned shopping center in Hanover,Maryland with nearly 400,000 square feet of shopping space,and it serves around 300,000 people who stay within 30 minutes driving time from the shopping center.It contains many department stores that provide a wide assortment of convenience,shopping,and specialty goods,plus many personal service facilities.Sunway Megamall is most likely to be an example of a:

​You face a key decision for your swimwear store: whether or not to add an e-commerce site where consumers can directly purchase your products.You should weigh all of the following characteristics of e-commerce selling except:

A _____ is a channel intermediary that takes title to goods it handles and then distributes those goods to retailers,other distributors,or B2B customers.

Retail convergence results in blurring of distinctions between types of retailers and the merchandise mix they offer.

Discuss the different types of direct marketing.