Exam 15: Retailers, wholesalers, and Direct Marketers

While implementing the strategy of category management,a category manager oversees an entire product line and is responsible for the profitability of the product group.

Match each item with the correct statement below. -A limited-line retail store that offers huge selections and low prices in single product lines is known as a(n)_____.

​Fastenal was one of the first business-to-business suppliers to offer vending machines or kiosks in manufacturing facilities to enable their customers' employees to "purchase" supplies such as gloves and safety equipment including goggles,ear protection,and masks.This innovation enabled the customers to track their purchases and hold employees accountable for using supplies.This is an example of:

The concept of the wheel of retailing attempts to explain:

Wholesaling intermediaries create utility in the form of time,place,and ownership.

In the case of convenience stores,customers usually compare prices,assortments,and quality levels at competing outlets before making purchase decisions.

Vending machines and convenience food stores are not affected by the wheel of retailing because their strategy for customer satisfaction is based on location and convenience,not pricing.

A _____ is usually located near a regional or superregional mall,and brings together several huge specialty stores as standalone stores in a single trading area.

Truck wholesalers make regular deliveries to retailers and perform collection and promotion functions.

Which of the following terms refers to the amount by which a retailer reduces the original selling price of a product?

_____ are shopping centers that house only off-price retailers.

Catalog retailing is growing at a slower rate than brick-and-mortar retailers. ​

Both vendors and retailers use the strategy of category management.

In the United States,cash-and-carry operations typically function as departments within regular full-service wholesale operations.

A _____ accepts orders from customers and forwards these orders to producers,which then deliver the desired products directly to customers.

Cooperatives help independent retailers to compete with chains by providing volume buying power.

A _____ charges low prices and offers fewer services.

The strategy of category management is used by retailers to:

Discuss the wheel of retailing concept.

_____ refers to the amount a retailer adds to the cost of a product to determine its selling price.