Question 1

The private sector has an even greater array of not-for-profit organizations than the public sector.

Accepted Answer

A) True 
 B)False

Question 2

An important difference between not-for-profit and for-profit organizations is that,not-for-profit organizations cannot market tangible goods.

Accepted Answer

A) True 
 B)False

Question 3

Electronic commerce and computer technologies have created unprecedented opportunities in business today.

Accepted Answer

A) True 
 B)False

Question 4

Match each definition to the corresponding term.
-_____ is a customized marketing program designed to build long-term relationships with individual customers.

Accepted Answer

A) utility 
B) buzz marketing 
C) exchange process 
D) seller's market 
E) buyer's market
F)marketing myopia
G)social responsibility
H)relationship marketing
I)person marketing
J)place marketing
K)event marketing
L)organization marketing
M)interactive marketing
N)lifetime value of a customer
O)social marketing
P)one-to-one marketing
Q)strategic alliances
R)not-for-profit organizations
S)ethics
T)mobile marketing
U)wholesalers
V)transaction-based marketing 
A) utility 
B) buzz marketing 
C) exchange process 
D) seller's market 
E) buyer's market
F)marketing myopia
G)social responsibility
H)relationship marketing
I)person marketing
J)place marketing
K)event marketing
L)organization marketing
M)interactive marketing
N)lifetime value of a customer
O)social marketing
P)one-to-one marketing
Q)strategic alliances
R)not-for-profit organizations
S)ethics
T)mobile marketing
U)wholesalers
V)transaction-based marketing

Question 5

Define ethics and social responsibility.Why are these two concepts important for marketers? Give an example of each behavior.

Accepted Answer

Ethics consists of moral standards of be

Question 6

Owen buys a car for himself.Owen has created ownership utility.

Accepted Answer

A) True 
 B)False

Question 7

The activity,set of institutions,and processes for creating,communicating,delivering,and exchanging offerings that have values for customers,clients,partners,and society at large is called _____.

Accepted Answer

A) marketing 
B) financing 
C) operations 
D) administration 
A) marketing 
B) financing 
C) operations 
D) administration

Question 8

You work on the assembly line at Ford Motor Company.Your line produces the hot selling,Ford Focus hybrid.Your line creates _________ utility for Ford's customers.

Accepted Answer

A) ​Product 
B) ​Form 
C) ​Value 
D) ​Place 
E) Ownership 
A) ​Product 
B) ​Form 
C) ​Value 
D) ​Place 
E) Ownership

Question 9

Match each definition to the corresponding term.
-_____ describes the current era in the history of marketing.

Accepted Answer

A) utility 
B) buzz marketing 
C) exchange process 
D) seller's market 
E) buyer's market
F)marketing myopia
G)social responsibility
H)relationship marketing
I)person marketing
J)place marketing
K)event marketing
L)organization marketing
M)interactive marketing
N)lifetime value of a customer
O)social marketing
P)one-to-one marketing
Q)strategic alliances
R)not-for-profit organizations
S)ethics
T)mobile marketing
U)wholesalers
V)transaction-based marketing 
A) utility 
B) buzz marketing 
C) exchange process 
D) seller's market 
E) buyer's market
F)marketing myopia
G)social responsibility
H)relationship marketing
I)person marketing
J)place marketing
K)event marketing
L)organization marketing
M)interactive marketing
N)lifetime value of a customer
O)social marketing
P)one-to-one marketing
Q)strategic alliances
R)not-for-profit organizations
S)ethics
T)mobile marketing
U)wholesalers
V)transaction-based marketing

Question 10

What are the subfunctions of physical distribution?

Accepted Answer

A) Buying, selling, and financing 
B) Risk taking and market research 
C) Storing and transporting 
D) Standardizing and grading 
A) Buying, selling, and financing 
B) Risk taking and market research 
C) Storing and transporting 
D) Standardizing and grading

Question 11

Sustainable products are products that can be produced,used,and disposed of with minimal impact on the environment.

Accepted Answer

A) True 
 B)False

Question 12

Products that can be produced,used,and disposed of with minimal impact on the environment are called:

Accepted Answer

A) non-renewable products. 
B) bio-gradable products. 
C) sustainable products. 
D) modulated effluents. 
A) non-renewable products. 
B) bio-gradable products. 
C) sustainable products. 
D) modulated effluents.

Question 13

Describe interactive marketing and social media.What are the advantages of interactive marketing and social marketing?

Accepted Answer

Interactive media technologies combine c

Question 14

The Tour de Cure is a bicycle ride,not a race,to raise money for the American Diabetes Association and is held in 40 states nationwide.This is an example of:

Accepted Answer

A) event marketing. 
B) organization marketing. 
C) person marketing. 
D) place marketing. 
A) event marketing. 
B) organization marketing. 
C) person marketing. 
D) place marketing.

Question 15

In the sales era,firms attempted to match their output to the potential number of customers who would want it.

Accepted Answer

A) True 
 B)False

Question 16

The traditional view of marketing can be described as transaction-based marketing.

Accepted Answer

A) True 
 B)False

Question 17

Melissa is campaigning for Janet,her friend,who is contesting for the presidency of the student council at Riverdale Junior College.Melissa's effort is an example of _____ marketing.

Accepted Answer

A) cause 
B) person 
C) place 
D) organization 
A) cause 
B) person 
C) place 
D) organization

Question 18

Ethics are:

Accepted Answer

A) beliefs or customs taught by one generation to the next, often orally. 
B) the social causes promoted by the company. 
C) established patterns of behavior that can be objectively verified within a particular social setting. 
D) the moral standards of behavior expected by society. 
A) beliefs or customs taught by one generation to the next, often orally. 
B) the social causes promoted by the company. 
C) established patterns of behavior that can be objectively verified within a particular social setting. 
D) the moral standards of behavior expected by society.

Question 19

Compared to transaction marketing,relationship marketing relies more heavily on information technologies.

Accepted Answer

A) True 
 B)False

Question 20

By converting indifferent customers into loyal ones through relationship marketing,companies can:

Accepted Answer

A) increase the cost of maintaining existing customers. 
B) start a process by which customers become bound contractually to the business. 
C) avoid the necessity of improving customer service in the long run. 
D) generate repeat sales. 
A) increase the cost of maintaining existing customers. 
B) start a process by which customers become bound contractually to the business. 
C) avoid the necessity of improving customer service in the long run. 
D) generate repeat sales.

Exam 1: Marketing: the Art and Science of Satisfying Customers

The private sector has an even greater array of not-for-profit organizations than the public sector.

An important difference between not-for-profit and for-profit organizations is that,not-for-profit organizations cannot market tangible goods.

Electronic commerce and computer technologies have created unprecedented opportunities in business today.

Match each definition to the corresponding term. -_____ is a customized marketing program designed to build long-term relationships with individual customers.

Define ethics and social responsibility.Why are these two concepts important for marketers? Give an example of each behavior.

Owen buys a car for himself.Owen has created ownership utility.

The activity,set of institutions,and processes for creating,communicating,delivering,and exchanging offerings that have values for customers,clients,partners,and society at large is called _____.

You work on the assembly line at Ford Motor Company.Your line produces the hot selling,Ford Focus hybrid.Your line creates _________ utility for Ford's customers.

Match each definition to the corresponding term. -_____ describes the current era in the history of marketing.

What are the subfunctions of physical distribution?

Sustainable products are products that can be produced,used,and disposed of with minimal impact on the environment.

Products that can be produced,used,and disposed of with minimal impact on the environment are called:

Describe interactive marketing and social media.What are the advantages of interactive marketing and social marketing?

The Tour de Cure is a bicycle ride,not a race,to raise money for the American Diabetes Association and is held in 40 states nationwide.This is an example of:

In the sales era,firms attempted to match their output to the potential number of customers who would want it.

The traditional view of marketing can be described as transaction-based marketing.

Melissa is campaigning for Janet,her friend,who is contesting for the presidency of the student council at Riverdale Junior College.Melissa's effort is an example of _____ marketing.

Ethics are:

Compared to transaction marketing,relationship marketing relies more heavily on information technologies.

By converting indifferent customers into loyal ones through relationship marketing,companies can:

Strategic Planning in Contemporary Marketing

The Marketing Environment, ethics, and Social Responsibility

Social Media: Living in the Connected World

E-Business: Managing the Customer Experience

Consumer Behavior

Business-To-Business B2bmarketing

Global Marketing

Market Segmentation, targeting, and Positioning

Marketing Research in the Era of Big Data

Relationship Marketing and Customer Relationship Management Crm

Product and Service Strategies

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Retailers, wholesalers, and Direct Marketers

Integrated Marketing Communications, advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Developing an Effective Marketing Plan

Financial Analysis in Marketing

Filters