Exam 1: Marketing: the Art and Science of Satisfying Customers

ARC Inc.,a waste management company,expands its scope of business to recycle liquids that can be turned into fuel-grade ethanol,demonstrating the socially responsible approach of the company.

The application of relationship marketing requires attention to levels of customer loyalty.Which of the following is the highest level as defined by this type of marketing?

A service user of a not-for-profit organization has more control over the organization's destiny than customers of a profit-seeking firm.

ACB Ltd.provides credit to dealers,as well as buyers of Alfresco Automobiles.The marketing function performed in this case is:

The ability to transfer title to goods or services from marketer to buyer is described as:

Buying an iPod generates ownership utility; however,buying a concert ticket does not.

In the relationship era,firms focus on:

DHL has developed a reputation as an international business specialist enabling companies who produce or distribute products to economically ship finished goods to customers.Which function of marketing does DHL provide to companies?

For-profit organizations tend to focus more on their customers than not-for-profits do.

The functions of marketing can be grouped into three major categories: exchange functions,physical distribution functions,and financing functions.

Branches of the U.S.military sometimes show recruitment advertisements in cinemas featuring movies that are most likely to attract viewers of military age.This is an example of place marketing.

Which of the following is true of relationship marketing?

​It cost your firm a lot of money to sponsor a talk on relationship marketing by a so-called business guru.You feel the money was not well spent,because the speaker failed to discuss all key points.From the following list,choose the key point(s)about relationship marketing that should have been covered in the talk.

Match each definition to the corresponding term. -The want satisfying power of a product is its _____.

Not-for-profit organizations are generally less concerned with the bottom line than for-profit organizations.

List the four eras in marketing history in chronological order.Briefly describe the philosophy behind each era.

Mobile marketing refers to:

Noel Pvt.Ltd.combines metal,rubber,and other components in the production of appliances.In doing so the company creates _____ utility.

Interactive marketing allows marketers and consumers to customize their communication.

The financing function of marketing involves: