Question 1

The most important determinant of channel length is the degree to which a retail system is ____.

Accepted Answer

A)  concentrated 
B)  fragmented 
C)  decentralized 
D)  globalized 
A)  concentrated 
B)  fragmented 
C)  decentralized 
D)  globalized

Question 2

To overcome cultural barriers,companies should:

Accepted Answer

A)  develop products specifically for each market. 
B)  focus on universal needs. 
C)  focus only on international market segments. 
D)  develop cross-cultural literacy. 
A)  develop products specifically for each market. 
B)  focus on universal needs. 
C)  focus only on international market segments. 
D)  develop cross-cultural literacy.

Question 3

For a product development team to function effectively and meet all its development milestones,the team should be composed of at least one member from each key function.

Accepted Answer

A) True 
 B)False

Question 4

Many firms pursuing a(n)____ pricing strategy on an international scale will price low worldwide in attempting to build global sales volume as rapidly as possible,even if this means taking large losses initially.

Accepted Answer

A)  multipoint 
B)  experience curve 
C)  predatory 
D)  competitive 
A)  multipoint 
B)  experience curve 
C)  predatory 
D)  competitive

Question 5

What are the four main differences between distribution systems across countries?

Accepted Answer

The four main differences between distri

Question 6

What factors affect the rate of new-product development in countries?

Accepted Answer

Ideas for new products are stimulated by

Question 7

____ refers to the number of intermediaries between the producer (or manufacturer)and the consumer.

Accepted Answer

A)  Channel length 
B)  Channel exclusivity 
C)  Channel quality 
D)  Channel speed 
A)  Channel length 
B)  Channel exclusivity 
C)  Channel quality 
D)  Channel speed

Question 8

____ refers to the fact a firm's pricing strategy in one market may have an impact on its rivals' pricing strategy in another market.

Accepted Answer

A)  Multipoint pricing 
B)  Experience curve pricing 
C)  Predatory pricing 
D)  Competitive pricing 
A)  Multipoint pricing 
B)  Experience curve pricing 
C)  Predatory pricing 
D)  Competitive pricing

Question 9

Explain the concept of price elasticity of demand.What are its determining factors?

Accepted Answer

The price elasticity of demand is a meas

Question 10

The probability of effective communications is reduced by:

Accepted Answer

A)  noise. 
B)  location effects. 
C)  country of origin effects. 
D)  source effects. 
A)  noise. 
B)  location effects. 
C)  country of origin effects. 
D)  source effects.

Question 11

What is Theodore Levitt's contribution to international business?

Accepted Answer

Theodore Levitt wrote about the globaliz

Question 12

The need to integrate R&D and marketing to adequately commercialize new technologies poses special problems in the international business because commercialization may require different versions of a new product to be produced for various countries.

Accepted Answer

A) True 
 B)False

Question 13

The rate of new-product development seems to be lesser in countries where more money is spent on basic and applied research and development.

Accepted Answer

A) True 
 B)False

Question 14

If a firm manufactures its product in a particular country,it can sell directly to the consumer,to the retailer,or to the wholesaler.The same options are not available to a firm that manufactures outside the country.

Accepted Answer

A) True 
 B)False

Question 15

In a concentrated retail system:

Accepted Answer

A)  there are many retailers who have a major share of the market. 
B)  there are many retailers,no one of which has a major share of the market. 
C)  a few retailers supply a small segment of the market. 
D)  a few retailers supply most of the market. 
A)  there are many retailers who have a major share of the market. 
B)  there are many retailers,no one of which has a major share of the market. 
C)  a few retailers supply a small segment of the market. 
D)  a few retailers supply most of the market.

Question 16

Which of the following statements about barrier to international communication is true?

Accepted Answer

A)  Source effects occur when the receiver of the message evaluates the message on the basis of the location of the sender. 
B)  The best way for a firm to overcome cultural barriers is to use local input. 
C)  Source effects and country of origin effects are always negative. 
D)  Noise is extremely high in highly developed countries such as the United States. 
A)  Source effects occur when the receiver of the message evaluates the message on the basis of the location of the sender. 
B)  The best way for a firm to overcome cultural barriers is to use local input. 
C)  Source effects and country of origin effects are always negative. 
D)  Noise is extremely high in highly developed countries such as the United States.

Question 17

A country with high car ownership,a large number of households with refrigerators,and a large number of two-income families tend to have:

Accepted Answer

A)  retail division. 
B)  retail dispersion. 
C)  retail concentration. 
D)  retail fragmentation. 
A)  retail division. 
B)  retail dispersion. 
C)  retail concentration. 
D)  retail fragmentation.

Question 18

Which of the following statements about price discrimination is true?

Accepted Answer

A)  It exists whenever consumers in a country are charged different prices for the same product. 
B)  A necessary condition for profitable price discrimination is different price elasticities of demand in different countries. 
C)  It is the use of price as a competitive weapon to drive weaker competitors out of a national market. 
D)  It makes economic sense to charge the same prices across countries. 
A)  It exists whenever consumers in a country are charged different prices for the same product. 
B)  A necessary condition for profitable price discrimination is different price elasticities of demand in different countries. 
C)  It is the use of price as a competitive weapon to drive weaker competitors out of a national market. 
D)  It makes economic sense to charge the same prices across countries.

Question 19

The four main differences between distribution systems are retail concentration,channel length,channel exclusivity,and channel quality.

Accepted Answer

A) True 
 B)False

Question 20

If market segments transcend national borders:

Accepted Answer

A)  the company should develop unique products for each national market. 
B)  the company can view the global market as a single entity and pursue a global strategy. 
C)  a localization strategy would be appropriate. 
D)  consumers will have differing purchasing behavior in different nations. 
A)  the company should develop unique products for each national market. 
B)  the company can view the global market as a single entity and pursue a global strategy. 
C)  a localization strategy would be appropriate. 
D)  consumers will have differing purchasing behavior in different nations.

The most important determinant of channel length is the degree to which a retail system is ____.

To overcome cultural barriers,companies should:

For a product development team to function effectively and meet all its development milestones,the team should be composed of at least one member from each key function.

Many firms pursuing a(n)____ pricing strategy on an international scale will price low worldwide in attempting to build global sales volume as rapidly as possible,even if this means taking large losses initially.

What are the four main differences between distribution systems across countries?

What factors affect the rate of new-product development in countries?

____ refers to the number of intermediaries between the producer (or manufacturer)and the consumer.

____ refers to the fact a firm's pricing strategy in one market may have an impact on its rivals' pricing strategy in another market.

Explain the concept of price elasticity of demand.What are its determining factors?

The probability of effective communications is reduced by:

What is Theodore Levitt's contribution to international business?

The need to integrate R&D and marketing to adequately commercialize new technologies poses special problems in the international business because commercialization may require different versions of a new product to be produced for various countries.

The rate of new-product development seems to be lesser in countries where more money is spent on basic and applied research and development.

If a firm manufactures its product in a particular country,it can sell directly to the consumer,to the retailer,or to the wholesaler.The same options are not available to a firm that manufactures outside the country.

In a concentrated retail system:

Which of the following statements about barrier to international communication is true?

A country with high car ownership,a large number of households with refrigerators,and a large number of two-income families tend to have:

Which of the following statements about price discrimination is true?

The four main differences between distribution systems are retail concentration,channel length,channel exclusivity,and channel quality.

If market segments transcend national borders:

Globalization

National Differences in Political Economy

Political Economy and Economic Development

Differences in Culture

Ethics in International Business

International Trade Theory

The Political Economy of International Trade

Foreign Direct Investment

Regional Economic Integration

The Foreign Exchange Market

The International Monetary System

The Global Capital Market

The Strategy of International Business

The Organization of International Business

Entry Strategy and Strategic Alliances

Exporting, Importing, and Countertrade

Global Production, Outsourcing, and Logistics

Global Human Resource Management

Accounting and Finance in the International Business

Filters

Exam 18: Global Marketing and RD

The most important determinant of channel length is the degree to which a retail system is ____.

To overcome cultural barriers,companies should:

For a product development team to function effectively and meet all its development milestones,the team should be composed of at least one member from each key function.

Many firms pursuing a(n)____ pricing strategy on an international scale will price low worldwide in attempting to build global sales volume as rapidly as possible,even if this means taking large losses initially.

What are the four main differences between distribution systems across countries?

What factors affect the rate of new-product development in countries?

____ refers to the number of intermediaries between the producer (or manufacturer)and the consumer.

____ refers to the fact a firm's pricing strategy in one market may have an impact on its rivals' pricing strategy in another market.

Explain the concept of price elasticity of demand.What are its determining factors?

The probability of effective communications is reduced by:

What is Theodore Levitt's contribution to international business?

The need to integrate R&D and marketing to adequately commercialize new technologies poses special problems in the international business because commercialization may require different versions of a new product to be produced for various countries.

The rate of new-product development seems to be lesser in countries where more money is spent on basic and applied research and development.

If a firm manufactures its product in a particular country,it can sell directly to the consumer,to the retailer,or to the wholesaler.The same options are not available to a firm that manufactures outside the country.

In a concentrated retail system:

Which of the following statements about barrier to international communication is true?

A country with high car ownership,a large number of households with refrigerators,and a large number of two-income families tend to have:

Which of the following statements about price discrimination is true?

The four main differences between distribution systems are retail concentration,channel length,channel exclusivity,and channel quality.

If market segments transcend national borders:

Globalization

National Differences in Political Economy

Political Economy and Economic Development

Differences in Culture

Ethics in International Business

International Trade Theory

The Political Economy of International Trade

Foreign Direct Investment

Regional Economic Integration

The Foreign Exchange Market

The International Monetary System

The Global Capital Market

The Strategy of International Business

The Organization of International Business

Entry Strategy and Strategic Alliances

Exporting, Importing, and Countertrade

Global Production, Outsourcing, and Logistics

Global Human Resource Management

Accounting and Finance in the International Business

Filters