Exam 15: Entry Strategy and Strategic Alliances

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Define licensing agreements.What are the advantages of this mode of international expansion?

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A licensing agreement is an arrangement whereby a licensor grants the rights to intangible property to another entity for a specified period in exchange for royalties. The primary advantage of licensing is that the firm does not have to bear the development costs and risks associated with opening a foreign market.As a result,licensing is a very attractive option for firms that lack the capital to open overseas markets.Licensing is also an attractive option when a firm is interested in pursuing a foreign market but does not want to commit substantial resources to an unfamiliar or potentially volatile foreign market.Licensing is also used when a firm wishes to participate in a foreign market,but is prohibited from doing so by barriers to investment.Finally,licensing is used when a firm possesses some intangible property but does not want to pursue a potential application itself.

Other things being equal,the benefit-cost-risk trade-off is likely to be most favorable in:

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C

A firm can establish a wholly owned subsidiary in a country by building a subsidiary from the ground up,called the _____.

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Greenfield ventures are less risky than acquisitions in the sense that there is less potential for unpleasant surprises.

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Licensing limits the firm's ability to realize experience curve and location economies by producing its product in a centralized location.

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Acquisitions rarely produce disappointing results.

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Brand names are generally well-protected by international laws pertaining to trademarks.

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Cross-licensing agreements are increasingly common in the _____ industries.

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The choice of which markets to enter should be driven by an assessment of relative long-run growth and profit potential.

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Which of the following statements is true of turnkey projects?

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Contractual safeguards cannot be written into an alliance agreement to guard against the risk of opportunism by a partner.

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First-mover advantages are the advantages associated with entering a market early.

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An advantage of joint ventures with a local partner is the knowledge of the local environment that the local partner contributes to the venture.

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Franchising enables a firm to quickly build a global presence.

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McDonald's is an example of a firm that uses a franchising strategy.

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Large strategic commitments increase strategic flexibility.

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The costs of promoting and establishing a product offering when a firm enters a foreign market prior to its rivals are known as _____.

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A wholly owned subsidiary is appropriate when:

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Unlike joint ventures,strategic alliances require the firm to bear all the costs and risks of foreign expansion.

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Which of the following is a distinct advantage of exporting?

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