Exam 15: Entry Strategy and Strategic Alliances
Define licensing agreements.What are the advantages of this mode of international expansion?
A licensing agreement is an arrangement whereby a licensor grants the rights to intangible property to another entity for a specified period in exchange for royalties. The primary advantage of licensing is that the firm does not have to bear the development costs and risks associated with opening a foreign market.As a result,licensing is a very attractive option for firms that lack the capital to open overseas markets.Licensing is also an attractive option when a firm is interested in pursuing a foreign market but does not want to commit substantial resources to an unfamiliar or potentially volatile foreign market.Licensing is also used when a firm wishes to participate in a foreign market,but is prohibited from doing so by barriers to investment.Finally,licensing is used when a firm possesses some intangible property but does not want to pursue a potential application itself.
Other things being equal,the benefit-cost-risk trade-off is likely to be most favorable in:
C
A firm can establish a wholly owned subsidiary in a country by building a subsidiary from the ground up,called the _____.
D
Greenfield ventures are less risky than acquisitions in the sense that there is less potential for unpleasant surprises.
Licensing limits the firm's ability to realize experience curve and location economies by producing its product in a centralized location.
Brand names are generally well-protected by international laws pertaining to trademarks.
Cross-licensing agreements are increasingly common in the _____ industries.
The choice of which markets to enter should be driven by an assessment of relative long-run growth and profit potential.
Which of the following statements is true of turnkey projects?
Contractual safeguards cannot be written into an alliance agreement to guard against the risk of opportunism by a partner.
First-mover advantages are the advantages associated with entering a market early.
An advantage of joint ventures with a local partner is the knowledge of the local environment that the local partner contributes to the venture.
McDonald's is an example of a firm that uses a franchising strategy.
The costs of promoting and establishing a product offering when a firm enters a foreign market prior to its rivals are known as _____.
Unlike joint ventures,strategic alliances require the firm to bear all the costs and risks of foreign expansion.
Which of the following is a distinct advantage of exporting?
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