Question 1

What factors affect the success of a firm's international communications?

Accepted Answer

The effectiveness of a firm's internatio

Question 2

The continuing persistence of ____ differences between nations acts as a major brake on any trend toward global consumer tastes and preferences.

Accepted Answer

A)  technological and industrial 
B)  institutional and political 
C)  cultural and economic 
D)  GNP level and growth rate 
A)  technological and industrial 
B)  institutional and political 
C)  cultural and economic 
D)  GNP level and growth rate

Question 3

____ occurs when an individual or business capitalizes on a price differential for a firm's product between two countries by buying the product in the country where the price is low and reselling it in the country where prices are higher.

Accepted Answer

A)  Arbitrage 
B)  Strategic pricing 
C)  Price discrimination 
D)  Market pricing 
A)  Arbitrage 
B)  Strategic pricing 
C)  Price discrimination 
D)  Market pricing

Question 4

The means a firm chooses for delivering the product to the consumer is its ____.

Accepted Answer

A)  communication strategy 
B)  segmentation strategy 
C)  product attributes 
D)  distribution strategy 
A)  communication strategy 
B)  segmentation strategy 
C)  product attributes 
D)  distribution strategy

Question 5

Explain briefly the regulatory influences on pricing.

Accepted Answer

The ability to engage in either price di

Question 6

Which of the following statements about the choice of distribution strategy is true?

Accepted Answer

A)  The longer a channel,the greater the aggregate markup,and the higher the price that consumers are charged for the final product. 
B)  If price is an important competitive weapon and if the firm does not want to see its profit margins squeezed,other things being equal,the firm would prefer to use a longer channel. 
C)  The shorter a channel,the greater the aggregate markup,and the higher the price that consumers are charged for the final product. 
D)  An international business must use shorter channels in countries where the retail sector is fragmented and longer channels in countries where the retail sector is concentrated. 
A)  The longer a channel,the greater the aggregate markup,and the higher the price that consumers are charged for the final product. 
B)  If price is an important competitive weapon and if the firm does not want to see its profit margins squeezed,other things being equal,the firm would prefer to use a longer channel. 
C)  The shorter a channel,the greater the aggregate markup,and the higher the price that consumers are charged for the final product. 
D)  An international business must use shorter channels in countries where the retail sector is fragmented and longer channels in countries where the retail sector is concentrated.

Question 7

Designing for manufacturing increases not only product quality,but also costs involved.

Accepted Answer

A) True 
 B)False

Question 8

Firms based in less-developed nations tend to build a lot of extra performance attributes into their products.

Accepted Answer

A) True 
 B)False

Question 9

An increase in car ownership,the number of two-income households,and the number of households with a refrigerator have all contributed to the more fragmented retail system found in developed countries.

Accepted Answer

A) True 
 B)False

Question 10

When a small change in price produces a large change in demand,demand is said to be inelastic.

Accepted Answer

A) True 
 B)False

Question 11

Other things being equal,the rate of new-product development seems to be greater in countries where:

Accepted Answer

A)  less money is spent on basic and applied R&D. 
B)  consumers are affluent. 
C)  underlying demand is weak. 
D)  competition is mild. 
A)  less money is spent on basic and applied R&D. 
B)  consumers are affluent. 
C)  underlying demand is weak. 
D)  competition is mild.

Question 12

An exclusive distribution channel is one that is difficult for outsiders to access.

Accepted Answer

A) True 
 B)False

Question 13

A pull strategy should be used when:

Accepted Answer

A)  the firm is selling industrial products. 
B)  the distribution channels are short. 
C)  the distribution channels are long. 
D)  few print or electronic media are available. 
A)  the firm is selling industrial products. 
B)  the distribution channels are short. 
C)  the distribution channels are long. 
D)  few print or electronic media are available.

Question 14

Concentrated retail systems tend to promote the growth of wholesalers to serve retailers,which lengthens channels.

Accepted Answer

A) True 
 B)False

Question 15

With a concentrated retail sector:

Accepted Answer

A)  a relatively large sales force is required. 
B)  the orders generated from each sales call can be large. 
C)  there are long channels of distribution. 
D)  it is expensive for the firm to make contact with each individual retailer. 
A)  a relatively large sales force is required. 
B)  the orders generated from each sales call can be large. 
C)  there are long channels of distribution. 
D)  it is expensive for the firm to make contact with each individual retailer.

Question 16

Differentiate between multipoint pricing and experience curve pricing strategies.

Accepted Answer

Multipoint pricing refers to the fact a

Question 17

A firm that depends more on mass media advertising to communicate the marketing message to potential consumers is using a:

Accepted Answer

A)  pull strategy. 
B)  push strategy. 
C)  standardized strategy. 
D)  localized strategy. 
A)  pull strategy. 
B)  push strategy. 
C)  standardized strategy. 
D)  localized strategy.

Question 18

In the 1960s,the Swedish vacuum manufacturer Electrolux successfully marketed vacuums in the United Kingdom with the slogan "Nothing sucks like an Electrolux". The informal US meaning of the word 'sucks' was already well known in the UK at the time,and the company hoped the slogan,with its possible double entendre,would gain attention.When this slogan was used in the American market,it was a catastrophe.This is an example of:

Accepted Answer

A)  cultural differences. 
B)  religious differences. 
C)  source effects. 
D)  noise levels. 
A)  cultural differences. 
B)  religious differences. 
C)  source effects. 
D)  noise levels.

Question 19

Source effects and country of origin effects are always negative.

Accepted Answer

A) True 
 B)False

Question 20

What is predatory pricing? Describe how a firm might use predatory pricing.

Accepted Answer

Predatory pricing is the use of price as

What factors affect the success of a firm's international communications?

The continuing persistence of ____ differences between nations acts as a major brake on any trend toward global consumer tastes and preferences.

____ occurs when an individual or business capitalizes on a price differential for a firm's product between two countries by buying the product in the country where the price is low and reselling it in the country where prices are higher.

The means a firm chooses for delivering the product to the consumer is its ____.

Explain briefly the regulatory influences on pricing.

Which of the following statements about the choice of distribution strategy is true?

Designing for manufacturing increases not only product quality,but also costs involved.

Firms based in less-developed nations tend to build a lot of extra performance attributes into their products.

An increase in car ownership,the number of two-income households,and the number of households with a refrigerator have all contributed to the more fragmented retail system found in developed countries.

When a small change in price produces a large change in demand,demand is said to be inelastic.

Other things being equal,the rate of new-product development seems to be greater in countries where:

An exclusive distribution channel is one that is difficult for outsiders to access.

A pull strategy should be used when:

Concentrated retail systems tend to promote the growth of wholesalers to serve retailers,which lengthens channels.

With a concentrated retail sector:

Differentiate between multipoint pricing and experience curve pricing strategies.

A firm that depends more on mass media advertising to communicate the marketing message to potential consumers is using a:

Source effects and country of origin effects are always negative.

What is predatory pricing? Describe how a firm might use predatory pricing.

Globalization

National Differences in Political Economy

Political Economy and Economic Development

Differences in Culture

Ethics in International Business

International Trade Theory

The Political Economy of International Trade

Foreign Direct Investment

Regional Economic Integration

The Foreign Exchange Market

The International Monetary System

The Global Capital Market

The Strategy of International Business

The Organization of International Business

Entry Strategy and Strategic Alliances

Exporting, Importing, and Countertrade

Global Production, Outsourcing, and Logistics

Global Human Resource Management

Accounting and Finance in the International Business

Filters

Exam 18: Global Marketing and RD

What factors affect the success of a firm's international communications?

The continuing persistence of ____ differences between nations acts as a major brake on any trend toward global consumer tastes and preferences.

____ occurs when an individual or business capitalizes on a price differential for a firm's product between two countries by buying the product in the country where the price is low and reselling it in the country where prices are higher.

The means a firm chooses for delivering the product to the consumer is its ____.

Explain briefly the regulatory influences on pricing.

Which of the following statements about the choice of distribution strategy is true?

Designing for manufacturing increases not only product quality,but also costs involved.

Firms based in less-developed nations tend to build a lot of extra performance attributes into their products.

An increase in car ownership,the number of two-income households,and the number of households with a refrigerator have all contributed to the more fragmented retail system found in developed countries.

When a small change in price produces a large change in demand,demand is said to be inelastic.

Other things being equal,the rate of new-product development seems to be greater in countries where:

An exclusive distribution channel is one that is difficult for outsiders to access.

A pull strategy should be used when:

Concentrated retail systems tend to promote the growth of wholesalers to serve retailers,which lengthens channels.

With a concentrated retail sector:

Differentiate between multipoint pricing and experience curve pricing strategies.

A firm that depends more on mass media advertising to communicate the marketing message to potential consumers is using a:

Source effects and country of origin effects are always negative.

What is predatory pricing? Describe how a firm might use predatory pricing.

Globalization

National Differences in Political Economy

Political Economy and Economic Development

Differences in Culture

Ethics in International Business

International Trade Theory

The Political Economy of International Trade

Foreign Direct Investment

Regional Economic Integration

The Foreign Exchange Market

The International Monetary System

The Global Capital Market

The Strategy of International Business

The Organization of International Business

Entry Strategy and Strategic Alliances

Exporting, Importing, and Countertrade

Global Production, Outsourcing, and Logistics

Global Human Resource Management

Accounting and Finance in the International Business

Filters