Exam 4: Planning Business Messages

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Organizing ideas using a graphic method is called a "storyteller's tour."

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Even if your subject is routine and the audience is positively inclined toward your message,you need to include a lot of facts and figures to demonstrate your points.

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List at least three helpful questions to ask in evaluating the purpose of a message.

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When you are preparing a long and complex message,an outline is indispensable.

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In any kind of business communication,it's best to emphasize the points that you think will have the most impact on your audience.

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You can minimize mistakes by double-checking every piece of information you collect.

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To collaborate with audience members,you need maximum participation.

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If you want to emphasize the confidentiality of a message,use a medium such as a fax or an email.

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When you know your audience will be receptive to your message,use a direct approach.

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The first step in the writing phase is be sensitive to your audience needs.

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Briefly define media richness,and provide at least one example of a rich medium and a lean medium.

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