Exam 4: Planning Business Messages

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It is preferable to use the direct approach with ___________

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A

The chief advantage of oral communication is ________________

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D

Analyzing your audience needs is something you do after you send the message in order to prepare for questions.

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A good way to test the thoroughness of your message is to use the journalistic approach: asking yourself whether you have covered the who,what,where,why,and how.

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Using the journalistic approach you can quickly tell whether a message fails to deliver.

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Routine messages call for the direct approach.

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Most audiences expect your messages to supply complete details and not just a summary of the main points.

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The general purpose of a business message determines ________________

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Written messages ___________

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Once you have established your purpose,it's best to consider whether it is worth pursuing at this time.

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In the direct approach to organizing a message,the main idea comes first,followed by the evidence.

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Telephone calls,meetings,videoconferences,and speeches are all types of oral communication.

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The writing process includes three major phases: planning,writing,and completing.

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A medium is a verbal form of communication.

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When preparing an "organization chart" to help organize a message,you begin with ____________

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The three general purposes of business messages are to inform,to persuade,and to collaborate.

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If audience members have different levels of understanding of the topic,_________________

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When meeting your audience's informational needs,you emphasize points _______________

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Briefly describe how to meet an unfamiliar audience's informational needs.

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Most disorganized communication suffers from problems with clarity,relevance,grouping,and completeness.

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