Exam 4: Planning Business Messages

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How can the journalistic approach help you include all required information in your business messages?

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Memos are short,printed messages for external audiences.

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A good way to test the thoroughness of your business message is to check it for ______________

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If you expect your audience to be skeptical,you will need to provide more proof and introduce your conclusions and recommendations more gradually.

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Whatever the length of your message,____________

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A disadvantage of electronic media is that it is not conducive to speedy feedback.

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When you get a vague request for information,the best way to handle it is to provide all the information you can and to allow audience members to pick and choose what is useful to them.

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How can your audience's level of understanding help you determine the appropriate amount of information to include in a business message?

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It is better to use the indirect approach if your audience will ___________

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Good organization saves your audience time .

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To keep your audience interested,vary the type of detail you include.Describe three types of detail.

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The three-step writing process consists of ________________

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The primary audience for your message is made up of __________________

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Selecting the right medium for your message does not matter as long as the message arrives undamaged.

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The specific evidence included in a business message should be _________________

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The only way to plan a business message is to use a formal alphanumeric outline.

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If audience members have different levels of understanding of the topic,aim your message at the most influential decision makers.

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Without an outline you may be inclined to ramble.

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Describe at least three of the tasks involved in developing an audience profile.

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During the planning stage of the composition process,you define your purpose,analyze your audience,and select the channel and medium for the message.

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