Question 1

When writing persuasive messages,one way to avoid faulty logic is to _____________

Accepted Answer

A) avoid induction. 
B) avoid deduction. 
C) avoid praising your opponent. 
D) avoid hasty generalizations. 
A) avoid induction. 
B) avoid deduction. 
C) avoid praising your opponent. 
D) avoid hasty generalizations. D

Question 2

An advertisement stating that Bubbly bubblebath "will free you of all your worries and cares" is using _____________

Accepted Answer

A) an emotional appeal. 
B) an analogy. 
C) an inductive appeal. 
D) a deductive appeal. 
A) an emotional appeal. 
B) an analogy. 
C) an inductive appeal. 
D) a deductive appeal. A

Question 3

Personality,lifestyle,and attitudes are assessed through _____________

Accepted Answer

A) demographic surveys. 
B) psychographic studies. 
C) inkblot tests. 
D) examining census data. 
A) demographic surveys. 
B) psychographic studies. 
C) inkblot tests. 
D) examining census data. B

Question 4

Describe at least five common techniques for attracting an audience's attention at the beginning of a marketing or sales message.

Accepted Answer

Effective strategies for grabbing the au

Question 5

The most effective main ideas for persuasive messages have one element in common: they focus on the recipient.

Accepted Answer

recipient

Question 6

Supporting your message by providing objectivity and knowledge is one way to build credibility.

Accepted Answer

A) True 
 B)False

Question 7

Describe two legal aspects of marketing and sales communication a writer should pay close attention to.

Accepted Answer

(1)Marketing and sales messages must be

Question 8

Which of the following is not an example of demographic information?

Accepted Answer

A) Age 
B) Occupation 
C) Lifestyle 
D) Income 
A) Age 
B) Occupation 
C) Lifestyle 
D) Income

Question 9

There are,increasingly,significant legal ramifications to marketing and sales messages;therefore,most companies obtain clearance from lawyers before marketing or sales messages are released.

Accepted Answer

A) True 
 B)False

Question 10

The purpose of the desire section of a persuasive letter is to reduce resistance by identifying and answering in advance any questions the audience might have.

Accepted Answer

A) True 
 B)False

Question 11

The best persuasive messages always employ the indirect approach.

Accepted Answer

A) True 
 B)False

Question 12

The purpose of the interest section of a persuasive message is to _____________

Accepted Answer

A) capture attention. 
B) stress how the information in the message is relevant and will benefit the audience. 
C) increase the audience's desire to take the action that is recommended in the message. 
D) get the reader to act immediately. 
A) capture attention. 
B) stress how the information in the message is relevant and will benefit the audience. 
C) increase the audience's desire to take the action that is recommended in the message. 
D) get the reader to act immediately.

Question 13

Describe at least five strategies for establishing credibility when preparing persuasive messages.

Accepted Answer

(1)Use simple language.Your audience is

Question 14

Psychographics refers to information about an individual's personality,attitudes,lifestyle,and other psychological characteristics.

Accepted Answer

Psychograp

Question 15

Psychographics and demographics help in the understanding of audience needs.

Accepted Answer

A) True 
 B)False

Question 16

Offensive and insulting marketing or sales messages are illegal in Canada.

Accepted Answer

A) True 
 B)False

Question 17

To devise an effective persuasive message,you need to analyze audience members and then appeal to their needs.

Accepted Answer

A) True 
 B)False

Question 18

When you are able to show others how their decision will benefit your interests you will more easily convince them that this will benefit their interests.

Accepted Answer

A) True 
 B)False

Question 19

One of the first things to do before making a persuasive message is to gather information on your audience: demographics,psychographics,and any information that will close the gap between what your audience knows,believes,or feels and what you want them to know,believe,or feel.

Accepted Answer

A) True 
 B)False

Question 20

An example of faulty logic is to assume that one event caused another just because it happened first.

Accepted Answer

A) True 
 B)False

When writing persuasive messages,one way to avoid faulty logic is to _____________

An advertisement stating that Bubbly bubblebath "will free you of all your worries and cares" is using _____________

Personality,lifestyle,and attitudes are assessed through _____________

Describe at least five common techniques for attracting an audience's attention at the beginning of a marketing or sales message.

The most effective main ideas for persuasive messages have one element in common: they focus on the recipient.

Supporting your message by providing objectivity and knowledge is one way to build credibility.

Describe two legal aspects of marketing and sales communication a writer should pay close attention to.

Which of the following is not an example of demographic information?

There are,increasingly,significant legal ramifications to marketing and sales messages;therefore,most companies obtain clearance from lawyers before marketing or sales messages are released.

The purpose of the desire section of a persuasive letter is to reduce resistance by identifying and answering in advance any questions the audience might have.

The best persuasive messages always employ the indirect approach.

The purpose of the interest section of a persuasive message is to _____________

Describe at least five strategies for establishing credibility when preparing persuasive messages.

Psychographics refers to information about an individual's personality,attitudes,lifestyle,and other psychological characteristics.

Psychographics and demographics help in the understanding of audience needs.

Offensive and insulting marketing or sales messages are illegal in Canada.

To devise an effective persuasive message,you need to analyze audience members and then appeal to their needs.

When you are able to show others how their decision will benefit your interests you will more easily convince them that this will benefit their interests.

One of the first things to do before making a persuasive message is to gather information on your audience: demographics,psychographics,and any information that will close the gap between what your audience knows,believes,or feels and what you want them to know,believe,or feel.

An example of faulty logic is to assume that one event caused another just because it happened first.

Achieving Success Through Effective Business Communication

Communicating in Teams and Mastering Listening and Nonverbal Communication Skills

Communicating Interculturally

Planning Business Messages

Writing Business Messages

Completing Business Messages

Crafting Messages for Electronic Media

Writing Routine and Positive Messages

Writing Negative Messages

Planning Reports and Proposals

Writing Reports and Proposals

Completing Reports and Proposals

Designing and Delivering Oral and Online Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

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Exam 10: Writing Persuasive Messages

When writing persuasive messages,one way to avoid faulty logic is to _____________

An advertisement stating that Bubbly bubblebath "will free you of all your worries and cares" is using _____________

Personality,lifestyle,and attitudes are assessed through _____________

Describe at least five common techniques for attracting an audience's attention at the beginning of a marketing or sales message.

The most effective main ideas for persuasive messages have one element in common: they focus on the recipient.

Supporting your message by providing objectivity and knowledge is one way to build credibility.

Describe two legal aspects of marketing and sales communication a writer should pay close attention to.

Which of the following is not an example of demographic information?

There are,increasingly,significant legal ramifications to marketing and sales messages;therefore,most companies obtain clearance from lawyers before marketing or sales messages are released.

The purpose of the desire section of a persuasive letter is to reduce resistance by identifying and answering in advance any questions the audience might have.

The best persuasive messages always employ the indirect approach.

The purpose of the interest section of a persuasive message is to _____________

Describe at least five strategies for establishing credibility when preparing persuasive messages.

Psychographics refers to information about an individual's personality,attitudes,lifestyle,and other psychological characteristics.

Psychographics and demographics help in the understanding of audience needs.

Offensive and insulting marketing or sales messages are illegal in Canada.

To devise an effective persuasive message,you need to analyze audience members and then appeal to their needs.

When you are able to show others how their decision will benefit your interests you will more easily convince them that this will benefit their interests.

One of the first things to do before making a persuasive message is to gather information on your audience: demographics,psychographics,and any information that will close the gap between what your audience knows,believes,or feels and what you want them to know,believe,or feel.

An example of faulty logic is to assume that one event caused another just because it happened first.

Achieving Success Through Effective Business Communication

Communicating in Teams and Mastering Listening and Nonverbal Communication Skills

Communicating Interculturally

Planning Business Messages

Writing Business Messages

Completing Business Messages

Crafting Messages for Electronic Media

Writing Routine and Positive Messages

Writing Negative Messages

Planning Reports and Proposals

Writing Reports and Proposals

Completing Reports and Proposals

Designing and Delivering Oral and Online Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Filters