Exam 10: Writing Persuasive Messages

Describe how an effective persuasive claim letter should be written.

Before you launch a marketing or sales campaign,ensure that you're up to date on the latest government regulations.

Motivation prevents people from satisfying their needs and this makes persuasion necessary.

For a hostile or skeptical business audience your credibility is even more essential for a persuasive message.

Selling points focus on the user of the product or service while benefits focus on the user.

An attempt to change an audience's attitudes,beliefs,or actions is called _____________

AIDA stands for _____________

To motivate action by the recipients of your message you need to make the desired action simple,risk-free,and quickly done for maximum benefit.

In the direct approach you will give your recommendations and then the reasons for them.

What does AIDA stand for?

'Conversation Marketing' occurs when customers use social media to start a discussion about companies to share stories.

Sales messages and marketing messages are really the same thing.

When writing a persuasive claim letter _____________

When talking about 'limiting the scope' it means including only the information needed to help the audience take the next step toward making a favourable decision.

An ethical persuasive argument _____________

List five guidelines that will help you avoid logical flaws (faulty logic).

High context and low context cultures can have different reactions to straightforward persuasive messages.

If the audience for your sales letter promoting a new security system is made up of affluent suburbanites,the consumer benefit you would most want to emphasize in your letter is _____________

Your consideration of audience needs is more than ethical;it's the proper use of persuasion.

Demographics refer(s)to information about people's age,gender,occupation,income,and education.