Exam 10: Writing Persuasive Messages

It is particularly important to establish credibility with a skeptical or hostile audience.

Describe two ways you can de-emphasize price in sales letters.

The best way to handle objections to sales messages is to wait until they appear and then address them;this way you don't waste time and energy worrying about what might happen.

The purpose of a sales letter is to motivate people to spend money on products.

Induction is reasoning from specific evidence to a general conclusion.

An effective ending for a persuasive message would be _____________

Only when your audience is ready to hear your message should you use the indirect approach.

Because persuasion is used to convince your audience to change their attitudes,beliefs,or actions,the direct approach is needed.

Which of the following would be considered a selling point of a car phone?

Persuasion can be defined as asking somebody to do something.

Persuasive messages end with a section that urges specific action.

AIDA is an indirect model for persuasive messages.

In 'social commerce',potential buyers tend to trust each other more than they trust advertisers.

For persuasive business messages,the choice of approach is not influenced by ______

Sales letters are typically prepared according to the AIDA plan.

A sales letter begins with some sort of attention-getting device.

What are three methods of reasoning you can use when making a logical appeal?

Deduction is reasoning from a generalization to a specific conclusion.

If a persuasive message is aligned with the recipient's already existing motivations,the persuasive message will be more effective.

If you expect a resistant audience,you should be careful to present all sides of an issue before making the case for your own argument.