Question 1

Selling points are the most attractive features of a product.

Accepted Answer

The answer of Selling points are the most attractive features...

Question 2

When is it a good idea to use the direct approach for persuasive messages?

Accepted Answer

Using the direct approach for persuasive

Question 3

In the attention phase of an indirect persuasive letter,you tell the audience what is in the message for them.

Accepted Answer

A) True 
 B)False

Question 4

AIDA can also be used in the direct approach - after using your main idea as the 'attention-getter'.

Accepted Answer

A) True 
 B)False

Question 5

Human needs influence(s)motivation.

Accepted Answer

The answer of Human needs influence(s)motivation....

Question 6

The interest section of a persuasive letter provides details on how the message is related to the audience.

Accepted Answer

A) True 
 B)False

Question 7

Persuasion is the attempt to change people's attitudes,beliefs,or actions.

Accepted Answer

The answer of Persuasion is the attempt to change people's...

Question 8

In preparing to write persuasive messages,what two types of information are vital to assess the needs of your audience?

Accepted Answer

(1)Demographics (the age,gender,occupati

Question 9

"Demographics" refers to the psychological characteristics of an individual,such as personality,attitudes,and lifestyle.

Accepted Answer

A) True 
 B)False

Question 10

Sending an email is just as good as sending a letter when delivering a persuasive message;the delivery method is not an important consideration.

Accepted Answer

A) True 
 B)False

Question 11

Generally speaking,persuasive business messages rely more heavily on logical appeals than on emotional appeals.

Accepted Answer

A) True 
 B)False

Question 12

Briefly explain the difference between selling points and benefits,and then give an example of each.

Accepted Answer

Selling points are the most attractive f

Question 13

If price is one of your strong selling points,you _____________

Accepted Answer

A) mention special offers,such as volume discounts,before actually stating the price. 
B) compare the price to the cost of some other product or activity ("This exercise equipment costs less than a health club membership"). 
C) break the total price into smaller units ("Just six easy payments of $19.95 each will bring you this lovely collector's item"). 
D) emphasize it in the opening of the sales letter. 
A) mention special offers,such as volume discounts,before actually stating the price. 
B) compare the price to the cost of some other product or activity ("This exercise equipment costs less than a health club membership"). 
C) break the total price into smaller units ("Just six easy payments of $19.95 each will bring you this lovely collector's item"). 
D) emphasize it in the opening of the sales letter.

Question 14

According to businesspeople,ethical persuasive messages influence audience members by providing information and aiding understanding.

Accepted Answer

A) True 
 B)False

Question 15

One way to not build credibility is to ????________

Accepted Answer

A) be honest. 
B) directly inform the audience of your level of education and expertise. 
C) be objective about things by supplying facts and figures that can be helpful. 
D) be aware of your audience's needs. 
E) express your knowledge when it is appropriate. 
A) be honest. 
B) directly inform the audience of your level of education and expertise. 
C) be objective about things by supplying facts and figures that can be helpful. 
D) be aware of your audience's needs. 
E) express your knowledge when it is appropriate.

Question 16

When writing persuasive messages,one should be careful not to mix emotional and logical appeals.

Accepted Answer

A) True 
 B)False

Question 17

Why is it important in marketing and sales messages to avoid implying offers or promises you cannot deliver on?

Accepted Answer

In most cases,marketing and sa

Question 18

One way to help build credibility with your audience is to _____________

Accepted Answer

A) come right out and state that you are trustworthy. 
B) let them know that you're not rigid about what you have to say. 
C) establish common ground with them. 
D) point out ways in which your knowledge is superior to that of your audience members. 
A) come right out and state that you are trustworthy. 
B) let them know that you're not rigid about what you have to say. 
C) establish common ground with them. 
D) point out ways in which your knowledge is superior to that of your audience members.

Question 19

Benefits are the particular advantages that readers will realize from the features of a product or idea.

Accepted Answer

The answer of Benefits are the particular advantages that readers...

Question 20

The term AIDA refers to a computer program used to compose persuasive messages.

Accepted Answer

A) True 
 B)False

Selling points are the most attractive features of a product.

When is it a good idea to use the direct approach for persuasive messages?

In the attention phase of an indirect persuasive letter,you tell the audience what is in the message for them.

AIDA can also be used in the direct approach - after using your main idea as the 'attention-getter'.

Human needs influence(s)motivation.

The interest section of a persuasive letter provides details on how the message is related to the audience.

Persuasion is the attempt to change people's attitudes,beliefs,or actions.

In preparing to write persuasive messages,what two types of information are vital to assess the needs of your audience?

"Demographics" refers to the psychological characteristics of an individual,such as personality,attitudes,and lifestyle.

Sending an email is just as good as sending a letter when delivering a persuasive message;the delivery method is not an important consideration.

Generally speaking,persuasive business messages rely more heavily on logical appeals than on emotional appeals.

Briefly explain the difference between selling points and benefits,and then give an example of each.

If price is one of your strong selling points,you _____________

According to businesspeople,ethical persuasive messages influence audience members by providing information and aiding understanding.

One way to not build credibility is to ????________

When writing persuasive messages,one should be careful not to mix emotional and logical appeals.

Why is it important in marketing and sales messages to avoid implying offers or promises you cannot deliver on?

One way to help build credibility with your audience is to _____________

Benefits are the particular advantages that readers will realize from the features of a product or idea.

The term AIDA refers to a computer program used to compose persuasive messages.

Achieving Success Through Effective Business Communication

Communicating in Teams and Mastering Listening and Nonverbal Communication Skills

Communicating Interculturally

Planning Business Messages

Writing Business Messages

Completing Business Messages

Crafting Messages for Electronic Media

Writing Routine and Positive Messages

Writing Negative Messages

Planning Reports and Proposals

Writing Reports and Proposals

Completing Reports and Proposals

Designing and Delivering Oral and Online Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Filters

Exam 10: Writing Persuasive Messages

Selling points are the most attractive features of a product.

When is it a good idea to use the direct approach for persuasive messages?

In the attention phase of an indirect persuasive letter,you tell the audience what is in the message for them.

AIDA can also be used in the direct approach - after using your main idea as the 'attention-getter'.

Human needs influence(s)motivation.

The interest section of a persuasive letter provides details on how the message is related to the audience.

Persuasion is the attempt to change people's attitudes,beliefs,or actions.

In preparing to write persuasive messages,what two types of information are vital to assess the needs of your audience?

"Demographics" refers to the psychological characteristics of an individual,such as personality,attitudes,and lifestyle.

Sending an email is just as good as sending a letter when delivering a persuasive message;the delivery method is not an important consideration.

Generally speaking,persuasive business messages rely more heavily on logical appeals than on emotional appeals.

Briefly explain the difference between selling points and benefits,and then give an example of each.

If price is one of your strong selling points,you _____________

According to businesspeople,ethical persuasive messages influence audience members by providing information and aiding understanding.

One way to not build credibility is to ????________

When writing persuasive messages,one should be careful not to mix emotional and logical appeals.

Why is it important in marketing and sales messages to avoid implying offers or promises you cannot deliver on?

One way to help build credibility with your audience is to _____________

Benefits are the particular advantages that readers will realize from the features of a product or idea.

The term AIDA refers to a computer program used to compose persuasive messages.

Achieving Success Through Effective Business Communication

Communicating in Teams and Mastering Listening and Nonverbal Communication Skills

Communicating Interculturally

Planning Business Messages

Writing Business Messages

Completing Business Messages

Crafting Messages for Electronic Media

Writing Routine and Positive Messages

Writing Negative Messages

Planning Reports and Proposals

Writing Reports and Proposals

Completing Reports and Proposals

Designing and Delivering Oral and Online Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Filters