Question 1

To overcome audience resistance to your message _____________

Accepted Answer

A) use the hard-sell approach. 
B) present all sides of the issue before making the case for your position. 
C) resist compromise. 
D) do all of the above. 
A) use the hard-sell approach. 
B) present all sides of the issue before making the case for your position. 
C) resist compromise. 
D) do all of the above.

Question 2

When it comes to persuasive messages that influence motivation,all but one of the following influence motivation.Which of the following does not motivate directly? _____________

Accepted Answer

A) The need for food,water,sleep,oxygen 
B) The need for safety and security 
C) The need for power and control 
D) The need to help others 
E) The need for prayer 
A) The need for food,water,sleep,oxygen 
B) The need for safety and security 
C) The need for power and control 
D) The need to help others 
E) The need for prayer

Question 3

The method for a persuasive claim or request for adjustment is to start with the direct approach by stating the basic problem and what has been done about the problem up to that point.Then,it is always best to follow that with a statement of how distressed and angry you are with the product or service because,in this way,the recipient of your claim message knows that you are exasperated and expect satisfaction when the issue is resolved.

Accepted Answer

A) True 
 B)False

Question 4

Limit your scope to include only the information needed to help your audience take the next step toward making a favourable decision.

Accepted Answer

The answer of Limit your scope to include only the...

Question 5

When creating marketing and sales messages it is important to only focus on your own product and service because everything about your product is different from your competitor's;there is no comparison.

Accepted Answer

A) True 
 B)False

Question 6

Sometimes the objective of a persuasive message is only to encourage the recipient to consider a new idea.

Accepted Answer

A) True 
 B)False

Question 7

Logical flaws include circular reasoning.

Accepted Answer

A) True 
 B)False

Question 8

Describe each of the four phases of the AIDA plan for persuasive messages.

Accepted Answer

(1)Attention:Make your audience want to

Question 9

Which of the following is not one of the tried and true attention-getting devices used in sales letters?

Accepted Answer

A) Strong,evocative images 
B) Insulting a competitor 
C) A promise of savings 
D) A claim to finally solving a problem 
A) Strong,evocative images 
B) Insulting a competitor 
C) A promise of savings 
D) A claim to finally solving a problem

Question 10

All but one of the following are guidelines to help marketing and sales professionals adapt to the multidirectional conversations on social media.Which one is not a guideline?

Accepted Answer

A) Listen at least as much as you talk. 
B) Don't allow differences of opinion on your website. 
C) Don't rely on the news media to distribute your message. 
D) Provide information that people want. 
E) Help all of your audiences connect with your company and each other. 
A) Listen at least as much as you talk. 
B) Don't allow differences of opinion on your website. 
C) Don't rely on the news media to distribute your message. 
D) Provide information that people want. 
E) Help all of your audiences connect with your company and each other.

Question 11

Induction refers to reasoning from a generalization to a specific conclusion.

Accepted Answer

A) True 
 B)False

Question 12

Organize persuasive messages using the AIDDO model.It has been proven more effective than the AIDA model in recent research studies.

Accepted Answer

A) True 
 B)False

Question 13

Abstract concepts such as freedom,prestige,or success can be used to enhance the emotional content of persuasive messages.

Accepted Answer

A) True 
 B)False

Question 14

The purpose of sales letters is to motivate people to spend money on products.

Accepted Answer

The answer of The purpose of sales letters is to...

Question 15

Explain how to balance emotional appeals and logical appeals to persuade an audience.

Accepted Answer

Most persuasion uses a combination of bo

Question 16

The purpose of the desire section of a persuasive message is to _____________

Accepted Answer

A) introduce the main idea. 
B) create interest in the main idea. 
C) increase your audience's willingness to take action. 
D) suggest the action your audience should take. 
A) introduce the main idea. 
B) create interest in the main idea. 
C) increase your audience's willingness to take action. 
D) suggest the action your audience should take.

Question 17

Give three considerations you need to make when selecting the right medium for your persuasive message.

Accepted Answer

(1)Cost-effectiveness; (2)the use of mor

Question 18

Persuasive messages often follow a specialized form of the indirect approach called the AIDA model,strategy,or plan.

Accepted Answer

The answer of Persuasive messages often follow a specialized form...

Question 19

With deduction you work from a generalization to a specific conclusion.

Accepted Answer

A) True 
 B)False

To overcome audience resistance to your message _____________

When it comes to persuasive messages that influence motivation,all but one of the following influence motivation.Which of the following does not motivate directly? _____________

Limit your scope to include only the information needed to help your audience take the next step toward making a favourable decision.

When creating marketing and sales messages it is important to only focus on your own product and service because everything about your product is different from your competitor's;there is no comparison.

Sometimes the objective of a persuasive message is only to encourage the recipient to consider a new idea.

Logical flaws include circular reasoning.

Describe each of the four phases of the AIDA plan for persuasive messages.

Which of the following is not one of the tried and true attention-getting devices used in sales letters?

All but one of the following are guidelines to help marketing and sales professionals adapt to the multidirectional conversations on social media.Which one is not a guideline?

Induction refers to reasoning from a generalization to a specific conclusion.

Organize persuasive messages using the AIDDO model.It has been proven more effective than the AIDA model in recent research studies.

Abstract concepts such as freedom,prestige,or success can be used to enhance the emotional content of persuasive messages.

The purpose of sales letters is to motivate people to spend money on products.

Explain how to balance emotional appeals and logical appeals to persuade an audience.

The purpose of the desire section of a persuasive message is to _____________

Give three considerations you need to make when selecting the right medium for your persuasive message.

Persuasive messages often follow a specialized form of the indirect approach called the AIDA model,strategy,or plan.

With deduction you work from a generalization to a specific conclusion.

Achieving Success Through Effective Business Communication

Communicating in Teams and Mastering Listening and Nonverbal Communication Skills

Communicating Interculturally

Planning Business Messages

Writing Business Messages

Completing Business Messages

Crafting Messages for Electronic Media

Writing Routine and Positive Messages

Writing Negative Messages

Planning Reports and Proposals

Writing Reports and Proposals

Completing Reports and Proposals

Designing and Delivering Oral and Online Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Filters

Exam 10: Writing Persuasive Messages

To overcome audience resistance to your message _____________

When it comes to persuasive messages that influence motivation,all but one of the following influence motivation.Which of the following does not motivate directly? _____________

Limit your scope to include only the information needed to help your audience take the next step toward making a favourable decision.

When creating marketing and sales messages it is important to only focus on your own product and service because everything about your product is different from your competitor's;there is no comparison.

Sometimes the objective of a persuasive message is only to encourage the recipient to consider a new idea.

Logical flaws include circular reasoning.

Describe each of the four phases of the AIDA plan for persuasive messages.

Which of the following is not one of the tried and true attention-getting devices used in sales letters?

All but one of the following are guidelines to help marketing and sales professionals adapt to the multidirectional conversations on social media.Which one is not a guideline?

Induction refers to reasoning from a generalization to a specific conclusion.

Organize persuasive messages using the AIDDO model.It has been proven more effective than the AIDA model in recent research studies.

Abstract concepts such as freedom,prestige,or success can be used to enhance the emotional content of persuasive messages.

The purpose of sales letters is to motivate people to spend money on products.

Explain how to balance emotional appeals and logical appeals to persuade an audience.

The purpose of the desire section of a persuasive message is to _____________

Give three considerations you need to make when selecting the right medium for your persuasive message.

Persuasive messages often follow a specialized form of the indirect approach called the AIDA model,strategy,or plan.

With deduction you work from a generalization to a specific conclusion.

Achieving Success Through Effective Business Communication

Communicating in Teams and Mastering Listening and Nonverbal Communication Skills

Communicating Interculturally

Planning Business Messages

Writing Business Messages

Completing Business Messages

Crafting Messages for Electronic Media

Writing Routine and Positive Messages

Writing Negative Messages

Planning Reports and Proposals

Writing Reports and Proposals

Completing Reports and Proposals

Designing and Delivering Oral and Online Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Filters