Exam 4: Planning Business Messages

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Major supporting points clarify your main idea.

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The topic is the overall subject;the main idea is _________________

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You'll need a lot of facts and figures to demonstrate your points if your subject is complex and unfamiliar or if your audience is skeptical.

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Face-to-face communication is the richest medium.

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During the planning stage,you organize your message by preparing an outline.

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If audience members share your general background,they'll probably understand your material without difficulty.

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When choosing between the direct and indirect approaches,analyze your audience's likely reaction to your purpose and message.

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When you have bad news,try to put it somewhere in the middle,cushioned by other more positive ideas.

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You'll need more words to build a consensus about a complex and controversial subject,especially if the members of your audience are ___________

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Briefly explain the difference between the topic of a message and the main idea.

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Brainstorming is when you generate as many ideas and questions as you can,without stopping to criticize or organize.

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In the direct approach,the evidence comes first,and the main idea comes later.

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When you have bad news to convey,it's a good idea to _______________

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The direct approach suggests that you start with the evidence first and build your case before presenting the main idea.

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In preparing a letter to a vendor regarding a missing part of your order,would the direct or indirect approach be preferable? Briefly explain your choice.

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Factors you should consider in choosing a communication channel and medium include formality,confidentiality,feedback,time,and cost.

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Ethics should guide your decisions when determining how much detail to include in your message.

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The availability of electronic media increases your communications options in both oral and written channels.

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Electronic written media have largely replaced traditional written media in many companies.Explain.

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Everything in a well-written business message _______________

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