Exam 4: Planning Business Messages

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The most straightforward business messages are routine and positive ones.

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Which of the following is not a general purpose common to business communication?

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For some messages,certain audience members might be more important than others.

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Briefly describe at least three disadvantages of electronic media.

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Discuss three factors to consider when choosing media.

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A written message is preferable to an oral one when _______________

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Describe three ways in which businesses are using electronic versions of visual media.

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Test your purpose by asking __________________

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Informal means of gathering information include browsing through company files,chatting with colleagues,and asking your audience for input.

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Messages can be unethical if important information is omitted .

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Media richness refers to the relative costs of advertising in the various mass media.

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List at least four methods of gathering information to include in your message.

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The scope of your message is the range of information you present.

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Explain each phase of the three-step writing process.

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The main idea of a message is ___________________

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Posters and signs are best used for messages that ________________

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In the indirect approach to organizing a message,the evidence comes first,and the main idea comes later.

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The direct approach is used for short messages,such as memos and letters;the indirect approach is used for long messages,such as reports and proposals.

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The last step in the three-step writing process consists of ___________

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The three general purposes of business messages are to inform,to persuade,or to collaborate with the audience.

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