Exam 4: Planning Business Messages
Exam 1: Achieving Success Through Effective Business Communication99 Questions
Exam 2: Communicating in Teams and Mastering Listening and Nonverbal Communication Skills104 Questions
Exam 3: Communicating Interculturally89 Questions
Exam 4: Planning Business Messages111 Questions
Exam 5: Writing Business Messages79 Questions
Exam 6: Completing Business Messages83 Questions
Exam 7: Crafting Messages for Electronic Media96 Questions
Exam 8: Writing Routine and Positive Messages94 Questions
Exam 9: Writing Negative Messages91 Questions
Exam 10: Writing Persuasive Messages99 Questions
Exam 11: Planning Reports and Proposals105 Questions
Exam 12: Writing Reports and Proposals74 Questions
Exam 13: Completing Reports and Proposals84 Questions
Exam 14: Designing and Delivering Oral and Online Presentations89 Questions
Exam 15: Building Careers and Writing Résumés85 Questions
Exam 16: Applying and Interviewing for Employment118 Questions
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The most straightforward business messages are routine and positive ones.
(True/False)
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Which of the following is not a general purpose common to business communication?
(Multiple Choice)
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For some messages,certain audience members might be more important than others.
(True/False)
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A written message is preferable to an oral one when _______________
(Multiple Choice)
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Describe three ways in which businesses are using electronic versions of visual media.
(Essay)
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Informal means of gathering information include browsing through company files,chatting with colleagues,and asking your audience for input.
(True/False)
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Messages can be unethical if important information is omitted .
(Short Answer)
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Media richness refers to the relative costs of advertising in the various mass media.
(True/False)
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List at least four methods of gathering information to include in your message.
(Essay)
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The scope of your message is the range of information you present.
(True/False)
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Posters and signs are best used for messages that ________________
(Multiple Choice)
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In the indirect approach to organizing a message,the evidence comes first,and the main idea comes later.
(Short Answer)
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The direct approach is used for short messages,such as memos and letters;the indirect approach is used for long messages,such as reports and proposals.
(True/False)
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The last step in the three-step writing process consists of ___________
(Multiple Choice)
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The three general purposes of business messages are to inform,to persuade,or to collaborate with the audience.
(Short Answer)
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