Question 1

A typical consumer in choosing a toaster,a restaurant for dinner,or a pair of sandals would most likely use

Accepted Answer

A) routine response behaviour 
B) limited problem solving 
C) extended problem solving 
D) simulated selection 
A) routine response behaviour 
B) limited problem solving 
C) extended problem solving 
D) simulated selection

Question 2

An example of a marketer-dominated source of information for an external information search is:

Accepted Answer

A) advertising. 
B) Consumer Reports magazine. 
C) consumer programs on talk radio stations. 
D) friends and relatives. 
A) advertising. 
B) Consumer Reports magazine. 
C) consumer programs on talk radio stations. 
D) friends and relatives.

Question 3

Ruby is buying a new watch appropriate to her role as the newest vice president at her company.She was overheard telling a co-worker,"The Rolex has a great reputation,but the Tag just looks nicer." In which stage of the purchase decision process is Ruby?

Accepted Answer

A) problem recognition 
B) information search 
C) alternative evaluation 
D) purchase decision 
A) problem recognition 
B) information search 
C) alternative evaluation 
D) purchase decision

Question 4

In the consumer purchase decision process when consumers scan their memory for previous experiences with products or brands,this is referred to as a(n).

Accepted Answer

A) problem recognition 
B) internal search 
C) external search 
D) purchase task 
A) problem recognition 
B) internal search 
C) external search 
D) purchase task

Question 5

Which of the following statements is true?

Accepted Answer

A) For men, styling is more about a car's exterior lines and accents.Women are more interested in interior design and finishes. 
B) Men purchase the majority of new cars sold in Canada. 
C) Design and marketing are still mostly done by males because they understand the female driver. 
D) Men approach the car shopping experience as an intelligence gathering expedition.They actively seek information and postpone a purchase decision until all options have been evaluateD.(Chapter Opening Example) For men, styling is more about a car's exterior lines and accents.Women are more interested in interior design and finishes. 
A) For men, styling is more about a car's exterior lines and accents.Women are more interested in interior design and finishes. 
B) Men purchase the majority of new cars sold in Canada. 
C) Design and marketing are still mostly done by males because they understand the female driver. 
D) Men approach the car shopping experience as an intelligence gathering expedition.They actively seek information and postpone a purchase decision until all options have been evaluateD.(Chapter Opening Example) For men, styling is more about a car's exterior lines and accents.Women are more interested in interior design and finishes.

Question 6

Which of the following statements about family decision making tends to be true?

Accepted Answer

A) The use of joint decision making is directly related to the educational levels achieved by the spouses. 
B) Husbands tend to make all decisions about cars, vacation, and homes. 
C) The two types of family decision making are joint and autonomous. 
D) With autonomous decision making, the husband would make all the decisions about groceries, medicine, and car maintenance. 
A) The use of joint decision making is directly related to the educational levels achieved by the spouses. 
B) Husbands tend to make all decisions about cars, vacation, and homes. 
C) The two types of family decision making are joint and autonomous. 
D) With autonomous decision making, the husband would make all the decisions about groceries, medicine, and car maintenance.

Question 7

Figure: 5-3  
-In Figure 5-3,letter "A" represents the __________ influences that can affect the consumer purchase decision process.

Accepted Answer

A) economic 
B) situational 
C) psychological 
D) socio-cultural 
A) economic 
B) situational 
C) psychological 
D) socio-cultural

Question 8

Political advertising in which one candidate is compared to another is intended to cause voters to perceive differences between the candidates featured in the advertising.Marketers who use political advertising are trying to make consumers believe that its product is better than the other one.This is known as:

Accepted Answer

A) stimulus discrimination 
B) selective retention 
C) selective comprehension 
D) stimulus generalization 
A) stimulus discrimination 
B) selective retention 
C) selective comprehension 
D) stimulus generalization

Question 9

Interpreting information so that it is consistent with your attitudes and beliefs is called:

Accepted Answer

A) selective retention. 
B) selective comprehension. 
C) selective exposure. 
D) selective analysis. 
A) selective retention. 
B) selective comprehension. 
C) selective exposure. 
D) selective analysis.

Question 10

Those needs that are represented by the need for achievement,status,prestige,and self-respect are _____ needs.

Accepted Answer

A) physiological 
B) self-actualization 
C) social 
D) personal 
A) physiological 
B) self-actualization 
C) social 
D) personal

Question 11

Which of the following choices is NOT an example of situational influences affecting the purchase decision process?

Accepted Answer

A) The reason for engaging in the decision in the first place. 
B) Social surroundings, including the other people present when a purchase decision is made. 
C) Decor, music, and crowding in retail stores. 
D) The golf club to which you belong. 
A) The reason for engaging in the decision in the first place. 
B) Social surroundings, including the other people present when a purchase decision is made. 
C) Decor, music, and crowding in retail stores. 
D) The golf club to which you belong.

Question 12

When Rita decided to buy a radio as a wedding present,she wanted to buy a brand name radio that was waterproof,looked nice,and was designed to be mounted in a shower.What did Rita use during the alternative evaluation stage of the purchase decision process?

Accepted Answer

A) hot buttons 
B) informational alternatives 
C) evaluative criteria 
D) buying decision-makers 
A) hot buttons 
B) informational alternatives 
C) evaluative criteria 
D) buying decision-makers

Question 13

After working on an assembly line for several months,you feel there are more efficient and effective ways to go about constructing the widgets.You go to your manager and tell him what you experienced,your ideas,and your thoughts.What have you just demonstrated?

Accepted Answer

A) Psychosocial perception 
B) Acculturation 
C) Attitudinal identification 
D) Learning 
A) Psychosocial perception 
B) Acculturation 
C) Attitudinal identification 
D) Learning

Question 14

The purchase of a bottle of water is a low-involvement purchase.How can a marketer convince people to buy Dasani instead of one of the numerous other brands displayed on retailers' shelves?

Accepted Answer

A) Make good use of Dasani stock-outs. 
B) Make the purchase decision high involvement. 
C) Offer coupons for Dasani bottled water. 
D) Convince retailers to only offer Dasani water. 
A) Make good use of Dasani stock-outs. 
B) Make the purchase decision high involvement. 
C) Offer coupons for Dasani bottled water. 
D) Convince retailers to only offer Dasani water.

Question 15

Ads depicting happy families in Red Lobster restaurants are segmenting the market based on:

Accepted Answer

A) family life cycle. 
B) stage of the decision process. 
C) cognitive learning level. 
D) lifestyles. 
A) family life cycle. 
B) stage of the decision process. 
C) cognitive learning level. 
D) lifestyles.

Question 16

Which of the following statements about how women buy cars today is NOT true?

Accepted Answer

A) Women prefer minimal maintenance. 
B) Most women approach car buying in a deliberate manner, gathering information before they go to a dealership. 
C) Most women enjoy the challenge of negotiating price. 
D) 55 percent of all vehicle purchases in Canada are by women. 
A) Women prefer minimal maintenance. 
B) Most women approach car buying in a deliberate manner, gathering information before they go to a dealership. 
C) Most women enjoy the challenge of negotiating price. 
D) 55 percent of all vehicle purchases in Canada are by women.

Question 17

Consideration set is a term that means the same as:

Accepted Answer

A) contemplation set 
B) awareness set 
C) evoked set 
D) inert set 
A) contemplation set 
B) awareness set 
C) evoked set 
D) inert set

Question 18

PRIZM research suggests that those of the "Cosmopolitan Elite" have which view on social media?

Accepted Answer

A) are very interested in social media 
B) provide frequent status updates 
C) are somewhat interested in social media 
D) are not that interested in social media 
A) are very interested in social media 
B) provide frequent status updates 
C) are somewhat interested in social media 
D) are not that interested in social media

Question 19

Which Canadian province produces the most social media product reviews?

Accepted Answer

A) British Columbia 
B) Alberta 
C) Ontario 
D) Quebec 
A) British Columbia 
B) Alberta 
C) Ontario 
D) Quebec

Question 20

The two major styles of family decision making are:

Accepted Answer

A) joint and judgmental. 
B) spouse-dominant and spouse-submissive. 
C) joint and spouse-dominant. 
D) democratic and autocratic. 
A) joint and judgmental. 
B) spouse-dominant and spouse-submissive. 
C) joint and spouse-dominant. 
D) democratic and autocratic.

A typical consumer in choosing a toaster,a restaurant for dinner,or a pair of sandals would most likely use

An example of a marketer-dominated source of information for an external information search is:

Ruby is buying a new watch appropriate to her role as the newest vice president at her company.She was overheard telling a co-worker,"The Rolex has a great reputation,but the Tag just looks nicer." In which stage of the purchase decision process is Ruby?

In the consumer purchase decision process when consumers scan their memory for previous experiences with products or brands,this is referred to as a(n).

Which of the following statements is true?

Which of the following statements about family decision making tends to be true?

Figure: 5-3 -In Figure 5-3,letter "A" represents the __________ influences that can affect the consumer purchase decision process.

Interpreting information so that it is consistent with your attitudes and beliefs is called:

Those needs that are represented by the need for achievement,status,prestige,and self-respect are _____ needs.

Which of the following choices is NOT an example of situational influences affecting the purchase decision process?

When Rita decided to buy a radio as a wedding present,she wanted to buy a brand name radio that was waterproof,looked nice,and was designed to be mounted in a shower.What did Rita use during the alternative evaluation stage of the purchase decision process?

After working on an assembly line for several months,you feel there are more efficient and effective ways to go about constructing the widgets.You go to your manager and tell him what you experienced,your ideas,and your thoughts.What have you just demonstrated?

The purchase of a bottle of water is a low-involvement purchase.How can a marketer convince people to buy Dasani instead of one of the numerous other brands displayed on retailers' shelves?

Ads depicting happy families in Red Lobster restaurants are segmenting the market based on:

Which of the following statements about how women buy cars today is NOT true?

Consideration set is a term that means the same as:

PRIZM research suggests that those of the "Cosmopolitan Elite" have which view on social media?

Which Canadian province produces the most social media product reviews?

The two major styles of family decision making are:

Marketing: Customer Value, satisfaction, relationships, and Experiences

Developing Successful Marketing Strategies

Scanning the Marketing Environment

Ethics and Social Responsibility in Marketing

Organizational Markets and Buyer Behaviour

Reaching Global Markets

Marketing Research: From Information to Action

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Products and Brands

Managing Services

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Pulling It All Together: The Strategic Marketing Process

Using Social Media to Connect With Consumers

Filters

Exam 5: Consumer Behaviour

A typical consumer in choosing a toaster,a restaurant for dinner,or a pair of sandals would most likely use

An example of a marketer-dominated source of information for an external information search is:

Ruby is buying a new watch appropriate to her role as the newest vice president at her company.She was overheard telling a co-worker,"The Rolex has a great reputation,but the Tag just looks nicer." In which stage of the purchase decision process is Ruby?

In the consumer purchase decision process when consumers scan their memory for previous experiences with products or brands,this is referred to as a(n).

Which of the following statements is true?

Which of the following statements about family decision making tends to be true?

Figure: 5-3 -In Figure 5-3,letter "A" represents the __________ influences that can affect the consumer purchase decision process.

Interpreting information so that it is consistent with your attitudes and beliefs is called:

Those needs that are represented by the need for achievement,status,prestige,and self-respect are _____ needs.

Which of the following choices is NOT an example of situational influences affecting the purchase decision process?

When Rita decided to buy a radio as a wedding present,she wanted to buy a brand name radio that was waterproof,looked nice,and was designed to be mounted in a shower.What did Rita use during the alternative evaluation stage of the purchase decision process?

After working on an assembly line for several months,you feel there are more efficient and effective ways to go about constructing the widgets.You go to your manager and tell him what you experienced,your ideas,and your thoughts.What have you just demonstrated?

The purchase of a bottle of water is a low-involvement purchase.How can a marketer convince people to buy Dasani instead of one of the numerous other brands displayed on retailers' shelves?

Ads depicting happy families in Red Lobster restaurants are segmenting the market based on:

Which of the following statements about how women buy cars today is NOT true?

Consideration set is a term that means the same as:

PRIZM research suggests that those of the "Cosmopolitan Elite" have which view on social media?

Which Canadian province produces the most social media product reviews?

The two major styles of family decision making are:

Marketing: Customer Value, satisfaction, relationships, and Experiences

Developing Successful Marketing Strategies

Scanning the Marketing Environment

Ethics and Social Responsibility in Marketing

Organizational Markets and Buyer Behaviour

Reaching Global Markets

Marketing Research: From Information to Action

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Products and Brands

Managing Services

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Pulling It All Together: The Strategic Marketing Process

Using Social Media to Connect With Consumers

Filters