Question 1

When considering buying the latest smartphone,you talk to various friends,research extensively online,and demo several products in store.What are you undertaking?

Accepted Answer

A) Marketing 
B) Consumer behaviour 
C) Market research 
D) Consumer management 
A) Marketing 
B) Consumer behaviour 
C) Market research 
D) Consumer management

Question 2

You are driving along the road when you notice your stomach starting to grumble and gurgle.You see a flashing neon sign at a restaurant saying "all you can eat" and so you stop in and enjoy an extremely satisfying meal.In the corresponding order,the grumbling stomach,the sign,the meal,and feeling satisfied after the meal correspond to:

Accepted Answer

A) drive, cue, response, and reinforcement. 
B) cue, drive, response, and reinforcement. 
C) drive, cue, learning, and satiation. 
D) cue, drive, behaviour, and learning. 
A) drive, cue, response, and reinforcement. 
B) cue, drive, response, and reinforcement. 
C) drive, cue, learning, and satiation. 
D) cue, drive, behaviour, and learning.

Question 3

Maria has just told her supervisor,"I'm so glad I bought the Apple iPhone 5 phone rather than those other models I was looking at.I have really enjoyed the fact that its iTunes service gives me an always-on music connection.I haven't seen another phone with that feature." Which stage of the consumer purchase decision process is demonstrated by Maria's conversation?

Accepted Answer

A) problem recognition 
B) information search 
C) post-purchase behaviour 
D) purchase decision 
A) problem recognition 
B) information search 
C) post-purchase behaviour 
D) purchase decision

Question 4

Febreeze is an odour-controlling spray manufactured by P&G.When Febreeze was introduced,it was tagged as a pet killer.P&G had to spend lots of money debunking the false claim and request help from the ASPCA before consumers would purchase the product in the numbers expected.This promotion to debunk a false claim changed consumers' attitudes by:

Accepted Answer

A) changing beliefs about the extent to which a brand has certain attributes. 
B) adding a new attribute to the product. 
C) changing the basic product. 
D) adding a new attribute and re-positioning the product. 
A) changing beliefs about the extent to which a brand has certain attributes. 
B) adding a new attribute to the product. 
C) changing the basic product. 
D) adding a new attribute and re-positioning the product.

Question 5

Five situational influences have an impact on a consumer's purchase decision process which are the purchase task,social surroundings,physical surroundings,temporal effects,and:

Accepted Answer

A) frame of mind. 
B) antecedent states. 
C) dependent variables. 
D) independent variables. 
A) frame of mind. 
B) antecedent states. 
C) dependent variables. 
D) independent variables.

Question 6

A classmate of yours,Linda,who works out at the gym every day,is likely to see herself as fit,healthy,and in-shape.Linda would classify herself using which term?

Accepted Answer

A) Self-evaluation 
B) Self-concept 
C) Aspirational concept 
D) Individualized perception 
A) Self-evaluation 
B) Self-concept 
C) Aspirational concept 
D) Individualized perception

Question 7

While in the market for a new laptop,you start reviewing the technical specifications provided on the Apple's website.You then shift over to Dell's website and begin reviewing a similar laptop,however,you do not remember some of the information you just saw on Apple's website.This is an example of:

Accepted Answer

A) selective retention 
B) selective comprehension 
C) selective exposure 
D) selective perception 
A) selective retention 
B) selective comprehension 
C) selective exposure 
D) selective perception

Question 8

An ad for State Farm life insurance asks the question,"How do you plan on supporting your family after you pass away?" The ad shows a tombstone with a sign that offers the face of the stone as ad space.The ad is intended to appeal to which of the needs in the hierarchy of needs?

Accepted Answer

A) physiological needs 
B) safety needs 
C) social needs 
D) personal needs 
A) physiological needs 
B) safety needs 
C) social needs 
D) personal needs

Question 9

The statement by a senior executive at Lenovo,a global supplier of notebook computers that "The notebook market is getting more like cars.The car you drive reflects you,and notebooks are becoming a form of self-expression as well" illustrates the importance of ________ in reflecting the products and brands that consumers buy.

Accepted Answer

A) self-actualization 
B) optics 
C) self-fulfillment 
D) self-concept 
A) self-actualization 
B) optics 
C) self-fulfillment 
D) self-concept

Question 10

If you were to watch a television commercial for a new automobile,and not notice it had dual airbags,side impact bars,and antilock brakes,but that it did have a high-performance engine that could take it to high speeds as indicated in the film footage,this would be an example of _____ perception.

Accepted Answer

A) retentive 
B) interpretive 
C) reclusive 
D) selective 
A) retentive 
B) interpretive 
C) reclusive 
D) selective

Question 11

You have just purchased a suit to wear to an important job interview.As you head home from the store,you agonize in your mind about whether your choice of dark gray was right,or whether you should have chosen dark blue.This is an example of:

Accepted Answer

A) cognitive dissonance. 
B) marketer anxiety. 
C) purchasing angst. 
D) panic reaction. 
A) cognitive dissonance. 
B) marketer anxiety. 
C) purchasing angst. 
D) panic reaction.

Question 12

Figure: 5-3  
-In Figure 5-3,letter "D" represents the __________ influences that can affect the consumer purchase decision process.

Accepted Answer

A) economic 
B) situational 
C) psychological 
D) socio-cultural 
A) economic 
B) situational 
C) psychological 
D) socio-cultural

Question 13

When Linda wants to purchase a new bicycle,she considers all of the following psychological influences,except

Accepted Answer

A) motivation 
B) personality 
C) perception 
D) antecedent state 
A) motivation 
B) personality 
C) perception 
D) antecedent state

Question 14

A recent study showed what percentage of Canadians stay in touch with their family members using social media?

Accepted Answer

A) 13% 
B) 23% 
C) 33% 
D) 43% 
A) 13% 
B) 23% 
C) 33% 
D) 43%

Question 15

The back of a box of Hinode Harvest Blend rice mix suggests cooking with chicken broth for added flavour.Which of the following methods will work best in educating potential consumers?

Accepted Answer

A) using behavioural learning techniques 
B) creating habit-forming behaviour 
C) attempting to create stimulus generalization 
D) using cognitive learning techniques 
A) using behavioural learning techniques 
B) creating habit-forming behaviour 
C) attempting to create stimulus generalization 
D) using cognitive learning techniques

Question 16

The objective and subjective attributes of a brand that consumers use to compare different products are called:

Accepted Answer

A) temporal states. 
B) antecedent states. 
C) information sources. 
D) evaluative criteria. 
A) temporal states. 
B) antecedent states. 
C) information sources. 
D) evaluative criteria.

Question 17

The ad for Dove body wash asks the question,"How old will you be when you stop feeling 29?" The ad is using the _____ to appeal to its target market.

Accepted Answer

A) self-concept 
B) greed 
C) lust 
D) avarice 
A) self-concept 
B) greed 
C) lust 
D) avarice

Question 18

When it comes to "buzz marketing," Matchstick Inc.will hire individuals who are close in age or lifestyle to a relevant product category's target consumer.Matchstick refers to these individuals as:

Accepted Answer

A) brand seeders 
B) leaders 
C) influencers 
D) deciders 
A) brand seeders 
B) leaders 
C) influencers 
D) deciders

Question 19

Fred is an avid comic book reader and has decided to purchase a comic book for his best friend.Since the two friends enjoy the same types of comics,Fred will know exactly which comic his friend would like.When Fred was scanning his memory for various comic book options,he was engaged in:

Accepted Answer

A) problem recognition. 
B) an internal search. 
C) an external search. 
D) a purchase task. 
A) problem recognition. 
B) an internal search. 
C) an external search. 
D) a purchase task.

Question 20

Betty contends that she can taste the difference between fat-free cheese and cheese with its regular fat content.Tom says that he cannot tell a difference between the two products.Their inability to agree on the taste of the fat-free cheese when compared to other cheese is how consumers exhibit:

Accepted Answer

A) stimulus discrimination. 
B) selective retention. 
C) selective comprehension. 
D) stimulus generalization. 
A) stimulus discrimination. 
B) selective retention. 
C) selective comprehension. 
D) stimulus generalization.

When considering buying the latest smartphone,you talk to various friends,research extensively online,and demo several products in store.What are you undertaking?

Five situational influences have an impact on a consumer's purchase decision process which are the purchase task,social surroundings,physical surroundings,temporal effects,and:

A classmate of yours,Linda,who works out at the gym every day,is likely to see herself as fit,healthy,and in-shape.Linda would classify herself using which term?

While in the market for a new laptop,you start reviewing the technical specifications provided on the Apple's website.You then shift over to Dell's website and begin reviewing a similar laptop,however,you do not remember some of the information you just saw on Apple's website.This is an example of:

An ad for State Farm life insurance asks the question,"How do you plan on supporting your family after you pass away?" The ad shows a tombstone with a sign that offers the face of the stone as ad space.The ad is intended to appeal to which of the needs in the hierarchy of needs?

If you were to watch a television commercial for a new automobile,and not notice it had dual airbags,side impact bars,and antilock brakes,but that it did have a high-performance engine that could take it to high speeds as indicated in the film footage,this would be an example of _____ perception.

You have just purchased a suit to wear to an important job interview.As you head home from the store,you agonize in your mind about whether your choice of dark gray was right,or whether you should have chosen dark blue.This is an example of:

Figure: 5-3 -In Figure 5-3,letter "D" represents the __________ influences that can affect the consumer purchase decision process.

When Linda wants to purchase a new bicycle,she considers all of the following psychological influences,except

A recent study showed what percentage of Canadians stay in touch with their family members using social media?

The back of a box of Hinode Harvest Blend rice mix suggests cooking with chicken broth for added flavour.Which of the following methods will work best in educating potential consumers?

The objective and subjective attributes of a brand that consumers use to compare different products are called:

The ad for Dove body wash asks the question,"How old will you be when you stop feeling 29?" The ad is using the _____ to appeal to its target market.

When it comes to "buzz marketing," Matchstick Inc.will hire individuals who are close in age or lifestyle to a relevant product category's target consumer.Matchstick refers to these individuals as:

Fred is an avid comic book reader and has decided to purchase a comic book for his best friend.Since the two friends enjoy the same types of comics,Fred will know exactly which comic his friend would like.When Fred was scanning his memory for various comic book options,he was engaged in:

Betty contends that she can taste the difference between fat-free cheese and cheese with its regular fat content.Tom says that he cannot tell a difference between the two products.Their inability to agree on the taste of the fat-free cheese when compared to other cheese is how consumers exhibit:

Marketing: Customer Value, satisfaction, relationships, and Experiences

Developing Successful Marketing Strategies

Scanning the Marketing Environment

Ethics and Social Responsibility in Marketing

Organizational Markets and Buyer Behaviour

Reaching Global Markets

Marketing Research: From Information to Action

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Products and Brands

Managing Services

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Pulling It All Together: The Strategic Marketing Process

Using Social Media to Connect With Consumers

Filters

Exam 5: Consumer Behaviour

When considering buying the latest smartphone,you talk to various friends,research extensively online,and demo several products in store.What are you undertaking?

Five situational influences have an impact on a consumer's purchase decision process which are the purchase task,social surroundings,physical surroundings,temporal effects,and:

A classmate of yours,Linda,who works out at the gym every day,is likely to see herself as fit,healthy,and in-shape.Linda would classify herself using which term?

While in the market for a new laptop,you start reviewing the technical specifications provided on the Apple's website.You then shift over to Dell's website and begin reviewing a similar laptop,however,you do not remember some of the information you just saw on Apple's website.This is an example of:

An ad for State Farm life insurance asks the question,"How do you plan on supporting your family after you pass away?" The ad shows a tombstone with a sign that offers the face of the stone as ad space.The ad is intended to appeal to which of the needs in the hierarchy of needs?

If you were to watch a television commercial for a new automobile,and not notice it had dual airbags,side impact bars,and antilock brakes,but that it did have a high-performance engine that could take it to high speeds as indicated in the film footage,this would be an example of _____ perception.

You have just purchased a suit to wear to an important job interview.As you head home from the store,you agonize in your mind about whether your choice of dark gray was right,or whether you should have chosen dark blue.This is an example of:

Figure: 5-3 -In Figure 5-3,letter "D" represents the __________ influences that can affect the consumer purchase decision process.

When Linda wants to purchase a new bicycle,she considers all of the following psychological influences,except

A recent study showed what percentage of Canadians stay in touch with their family members using social media?

The back of a box of Hinode Harvest Blend rice mix suggests cooking with chicken broth for added flavour.Which of the following methods will work best in educating potential consumers?

The objective and subjective attributes of a brand that consumers use to compare different products are called:

The ad for Dove body wash asks the question,"How old will you be when you stop feeling 29?" The ad is using the _____ to appeal to its target market.

When it comes to "buzz marketing," Matchstick Inc.will hire individuals who are close in age or lifestyle to a relevant product category's target consumer.Matchstick refers to these individuals as:

Fred is an avid comic book reader and has decided to purchase a comic book for his best friend.Since the two friends enjoy the same types of comics,Fred will know exactly which comic his friend would like.When Fred was scanning his memory for various comic book options,he was engaged in:

Betty contends that she can taste the difference between fat-free cheese and cheese with its regular fat content.Tom says that he cannot tell a difference between the two products.Their inability to agree on the taste of the fat-free cheese when compared to other cheese is how consumers exhibit:

Marketing: Customer Value, satisfaction, relationships, and Experiences

Developing Successful Marketing Strategies

Scanning the Marketing Environment

Ethics and Social Responsibility in Marketing

Organizational Markets and Buyer Behaviour

Reaching Global Markets

Marketing Research: From Information to Action

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Products and Brands

Managing Services

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Pulling It All Together: The Strategic Marketing Process

Using Social Media to Connect With Consumers

Filters