The Statement by a Senior Executive at Lenovo,a Global Supplier

The statement by a senior executive at Lenovo,a global supplier of notebook computers that "The notebook market is getting more like cars.The car you drive reflects you,and notebooks are becoming a form of self-expression as well" illustrates the importance of ________ in reflecting the products and brands that consumers buy.

A) self-actualization
B) optics
C) self-fulfillment
D) self-concept

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