Exam 5: Consumer Behaviour

Influences on consumer behaviour that result from consumer socialization,passage through the family life cycle,and decision making within the family are referred to as _________________ influence.

Negative word of mouth:

James is brand loyal to Sony.He always tells his friends at his part-time job about the Sony products he buys.He also mentions Sony whenever he goes shopping with friends.He subscribes online to Sony's newsletters and press releases.Sony is happy about James because he helping them with ______________ marketing.

The brands that you learn of during your information search become part of your:

TB Figure: 1 -Which problem solving variation would normally be used to purchase such items as toothpaste,soda,or chewing gum?

You have just purchased a Samsung S5 smartphone,after learning how to use it,you tweet out to the Samsung handle,that "S5 best phone ever! Great screen & battery life! Thx!" Brands who monitor their social media attempt to understand different levels of customer ____________.

Kirk,an avid Ultimate Fighting Champion (UFC)fan,is glued to the television screen at his local sports bar every Saturday evening as he watches his favourite fighters.He thinks pay-per-view matches would be more enjoyable at home if he had a high-definition big screen television.Kirk has begun talking with his friends to learn more about the various brands of high-definition big screen televisions available.In which step of the purchase decision making process is Kirk engaged?

In the hierarchy of needs,water,food,and sex would be considered _____ needs.

TB Figure: 1 -According to the information in TB Figure 1,which of the following brands would be the best choice if the consideration set for a smart phone included the following criteria: (1)display,(2)navigation,and (3)battery life?

A reference group which a person wishes to be a member of or wishes to be associated with is called a(n): _____ group.

Canadians are well known to apologize out of courtesy,in day to day life,even if it seems unneeded.This personality characteristic is an example of our

The purchase task,social surroundings,physical surroundings,temporal effects,and antecedent states are all examples of:

It is time for the Ramirez family to plan its annual vacation.The father wants to stay home this year and use the vacation money to work on the house.The paternal grandmother who lives with them wants to visit relatives in New York.The father asks his mother to determine how much a trip to New York would cost the family and if they could stay with relatives while they were there.The mother and the daughter Mary want to go to the beach.Which of the following sentences BEST describes the roles the individual family members played in making this decision?

As the social media manager for a new home builder in town,how would you use the PRIZM analysis tool to effectively use social media to target your market?

All of the following statements about changing consumer attitudes are true except?

Which of the following is NOT a good measure of consumer lifestyle,or psychographics?

The online version of word of mouth,involving the use of messages "infectious" enough that consumers wish to pass them along to others through online communication is accurately described as:

Your company is introducing a new line of active wear for teenagers and invites the members of the cheerleading squad to a private display of the line.This group consists of _____ for active wear clothing.

Many automakers have changed how they conduct business because of female consumers.All of the following are true except:

An example of a marketer-dominated source of information for an external information search is: