Solved

Political Advertising in Which One Candidate Is Compared to Another

Question 108

Multiple Choice

Political advertising in which one candidate is compared to another is intended to cause voters to perceive differences between the candidates featured in the advertising.Marketers who use political advertising are trying to make consumers believe that its product is better than the other one.This is known as:


A) stimulus discrimination
B) selective retention
C) selective comprehension
D) stimulus generalization

Correct Answer:

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