Exam 14: Managing Marketing Channels and Supply Chains

In a direct channel,all channel functions are performed by:

Two students,Nick and Lee,were studying for an upcoming exam in their Introduction to Marketing course.While studying the chapter on Marketing Channels and Wholesalers,Nick made the following statement,"If it weren't for wholesalers and other intermediaries in the channel of distribution,the products we buy would cost a lot less!" After contemplating Nick's statement,Lee said,"Wait a minute.We learned in class that channel intermediaries actually make marketing more efficient by minimizing the number of transactions necessary to sell products." Lee's statement refers to:

Scott Baldwin,the owner of The Computer Company,located in Stillwater,Oklahoma,specializes in creating customized personal computers for home use.Baldwin buys basic computer components from mail-order companies and then upgrades the computers to fit the specific needs of each customer.In years past,Baldwin carried a large inventory of hard drives,CD-ROMS,motherboards,memory upgrades,and other computer components.More recently,Baldwin has decided he can't afford to maintain a large inventory of components.Instead,The Computer Company maintains a very low inventory and relies on mail-order suppliers to provide fast,on-time delivery of components as they are needed.The Computer Company is using:

The dominant member of a keiretsu is the:

Why is customer service said to be highly situational?

Mail-order selling,catalogue sales,and telemarketing,are all examples of:

MachineTools.com sells grinders,boring mills,and engine lathes.The website has listed goods from over 700 machinery manufacturers,2,500 distributors of new equipment,and 650 dealers of used inventory for sale at the website.MachineTools.com relies on a well-established channel of manufacturers,distributors,and machinery dealers to provide the merchandise that is sold through this:

Irving Oil,which refines gasoline and also operates retail gasoline stations,illustrates:

All of the following are sources of power determining which channel member will be the channel captain,except:

Which of the following is an example of a risk cost that would be considered a part of inventory costs?

Which of the following customer service components is likely to be most critical for Ford when it purchases new-to-the-manufacturer automobile tires (tires put on new Ford cars)?

Abbott Laboratories,a manufacturer of several popular over-the-counter medications,warehouses and delivers all of 3M's medical and surgical products to hospitals across the nation.The agreement between Abbott Laboratories and 3M is an example of:

In the automobile industry,a manufacturer licenses dealers to sell its cars subject to various sales and service conditions.This system is called a(n):

Coppley has been a suit manufacturer in Hamilton,Ontario for over 100 years.They also own several retail stores,where their products are for sale.Coppley uses:

During the 1990s,Sports Port,a motorcycle and fishing boat retailer located in a small northern Minnesota town,was the world's largest dealer for Crestliner fishing boats.In order to meet the demand of his many customers,the owner of Sports Port worked with a wide variety of channel members,ranging from the manufacturer of the boats to trucking firms,other retailers,and even detailers.Such a diverse channel of distribution often resulted in channel conflict.However,due to his strong consumer following,the owner of Sports Port had the power to resolve disputes between channel members.The owner of Sports Port served as the _____ in the channel of distribution.

Which of the following statements about the terms used for marketing intermediaries is true?

Some supermarket chains demand slotting allowances from manufacturers,paid in the form of money or free goods,to stock and display products.Is the practice of charging slotting allowances ethical behaviour?

Describe the typical stages involved in the processing of customer orders.

The two types of channel conflict are:

Which type of marketing channel arrangement is good for a firm to use in international marketing where the creation of marketing channel relationships is expensive and time consuming?