Exam 14: Managing Marketing Channels and Supply Chains

Cross-docking is most closely related to:

Sears operates a network of warehouses as part of its distribution system.Sears also obtains over 50 percent of its goods from companies that it partly or wholly owns.Sears is engaged in:

Saks Fifth Avenue employs a quick response system to order fast-moving fashion items.Saks' point-of-sales scanner records each sale.When stock falls below a minimum level,the system automatically sends an electronic order to the vendor (e.g.,Donna Karan),which processes the order within 48 hours.This system has effectively reduced ____.

What is calculated by the margins earned (revenues minus cost)for each channel member and for the channel as a whole?

Which of the following statements about the just-in-time (JIT)system is true?

The two types of warehouses are:

In 1997,office vacancy rates from Kansas City to San Jose hovered at or near a 10-year low.Like skilled labour at the time,choice office space was a scarce commodity.A business in Kansas City,Missouri,looking to rent office space should have used a _____ to help it locate the most suitable space at the best possible rate.

List the four interests that buyers might want fulfilled by a marketing channel.Why are they important?

Describe the just-in-time (JIT)concept of inventory management.What are the advantages of JIT?

Intermediaries make the selling of goods more efficient by:

Keiretsu is the term for:

The "Mink Mile" in Toronto or "Rodeo Drive" in California is known to have a high density of high-end luxury goods that can only be found in these places.The manufacturers of these goods are following which distribution strategy?

For which of the following products would the manufacturer be most likely to use exclusive distribution?

Metro shopping centres receives ten bushels of Apples every day,they then sort them as either "A," "B," or "C" grade apples and price accordingly.This activity is known as:

All transportation modes can be evaluated using all of the following basic service criteria EXCEPT:

Customers currently link to Cisco's website to configure,price,and order its networking equipment.Cisco then sends orders back out across the Internet to producers and assemblers including Celestica,Flextronics,Jabil,and Solectron.Products are built and tested to Cisco standards,sometimes with procedures run remotely by Cisco.Most are then drop shipped to buyers,untouched by human hands on Cisco's payroll.This is a description of Cisco's:

In terms of distribution,when marketing channel members are engaged in buying,selling,and risk taking,they are performing _____ functions.

TB Figure: 1 -The marketing dashboard above (TB Figure 1)shows that the standard established for on-time delivery is

All of the following are types of specialty merchandise wholesalers EXCEPT:

Schneider National is a logistics firm that places on-board computers in each of its trucks.By using communication satellites,the Schneider's customer service representatives located in Green Bay,Wisconsin,can tap into a truck's on-board computer to find out exactly when a customer's order will arrive and the specific items included in the order.Schneider National is using a(n)_____ to provide more meaningful information to its customers.