Question 1

List and briefly describe the four customer service factors that must be balanced in a logistics system.

Accepted Answer

The answer of List and briefly describe the four customer...

Question 2

John's Dealership and Fred's Best Cars,both sell GM vehicles.The type of conflict that is most likely to occur between these two is:

Accepted Answer

A) Corporate 
B) Horizontal 
C) Vertical 
D) Administered 
A) Corporate 
B) Horizontal 
C) Vertical 
D) Administered

Question 3

The integration and organization of information and logistics across firms in a supply chain for the purpose of creating and delivering goods and services that provide value to consumers is referred to as:

Accepted Answer

A) Supply chain management 
B) Logistics management 
C) Point-to-point management 
D) Just-in-time management 
A) Supply chain management 
B) Logistics management 
C) Point-to-point management 
D) Just-in-time management

Question 4

Merchant wholesalers are independently owned firms that _____ the merchandise they handle.

Accepted Answer

A) take title to 
B) broker 
C) act as agent for 
D) determine intensity strategy for 
A) take title to 
B) broker 
C) act as agent for 
D) determine intensity strategy for

Question 5

The payments supermarkets receive in the form of money or free goods in exchange for shelf space to display and stock products of producers are called:

Accepted Answer

A) bribes. 
B) exclusive dealing fees. 
C) tying arrangements. 
D) slotting allowances. 
A) bribes. 
B) exclusive dealing fees. 
C) tying arrangements. 
D) slotting allowances.

Question 6

Which buyer requirement would be most important in choosing a channel design for a financial service?

Accepted Answer

A) information 
B) itemization 
C) teamwork 
D) pre- or post-sale services 
A) information 
B) itemization 
C) teamwork 
D) pre- or post-sale services

Question 7

Starbucks,Shoppers Drug Mart,and Tim Hortons are examples of __________ distribution.

Accepted Answer

A) intensive 
B) extensive 
C) selective 
D) exclusive 
A) intensive 
B) extensive 
C) selective 
D) exclusive

Question 8

Lighting One allows its members,retailers of lighting fixtures,to concentrate their buying power through wholesalers and more importantly plan collaborative promotional and pricing activities.Lighting One is an example of a(n):

Accepted Answer

A) service-sponsored retail system 
B) retailer-sponsored cooperative 
C) administered cooperative system 
D) manufacturer-sponsored cooperative 
A) service-sponsored retail system 
B) retailer-sponsored cooperative 
C) administered cooperative system 
D) manufacturer-sponsored cooperative

Question 9

A channel that includes intermediaries between the producer and consumer and perform numerous channel functions are referred to as a(n)

Accepted Answer

A) indirect channel. 
B) skewed channel. 
C) multi-level channel. 
D) full-service channel. 
A) indirect channel. 
B) skewed channel. 
C) multi-level channel. 
D) full-service channel.

Question 10

Which of the following is NOT a source of vertical conflict?

Accepted Answer

A) when different types of retailers sell the same brands 
B) when channel members disagree on how profit margins are distributed among channel members 
C) when a manufacturer increases its distribution coverage in a geographic area 
D) when a manufacturer believes a wholesaler or retailer is not devoting sufficient attention to its products 
A) when different types of retailers sell the same brands 
B) when channel members disagree on how profit margins are distributed among channel members 
C) when a manufacturer increases its distribution coverage in a geographic area 
D) when a manufacturer believes a wholesaler or retailer is not devoting sufficient attention to its products

Question 11

Amazon uses supply chain and logistics management to:

Accepted Answer

A) manage the flow of products from its suppliers to it distribution centres and the flow of customer orders from the distribution centres to individual's homes. 
B) avoid having to use quick response replenishment. 
C) make sure that it maintains the authority that comes with being the only channel captain. 
D) lessen the amount of communication that is necessary between the company and its suppliers. 
A) manage the flow of products from its suppliers to it distribution centres and the flow of customer orders from the distribution centres to individual's homes. 
B) avoid having to use quick response replenishment. 
C) make sure that it maintains the authority that comes with being the only channel captain. 
D) lessen the amount of communication that is necessary between the company and its suppliers.

Question 12

All transportation modes can be evaluated by using all of the following criteria,except:

Accepted Answer

A) cost 
B) time 
C) customer service 
D) dependability 
A) cost 
B) time 
C) customer service 
D) dependability

Question 13

What are some specific cost trade-offs that can be made in a logistics system?

Accepted Answer

The answer of What are some specific cost trade-offs that...

Question 14

In an episode of the Glee television series,members of the glee club were selling home-baked cupcakes at school,to raise money.The students selling their cupcakes without any intermediary would be an example of

Accepted Answer

A) personalized distribution. 
B) non-permanent distribution. 
C) informal channel of distribution. 
D) direct channel of distribution. 
A) personalized distribution. 
B) non-permanent distribution. 
C) informal channel of distribution. 
D) direct channel of distribution.

Question 15

One of the problems associated with materials handling is:

Accepted Answer

A) finding the right transportation modes. 
B) meeting government regulations. 
C) a high rate of loss and damage. 
D) locating the facility in which to perform the activity. 
A) finding the right transportation modes. 
B) meeting government regulations. 
C) a high rate of loss and damage. 
D) locating the facility in which to perform the activity.

Question 16

Some manufacturers have tried to use the brand loyalty of their consumers to force retailers to carry the manufacturers' products and none of their competitors.These manufacturers were trying to force retailers to participate in:

Accepted Answer

A) resale restriction. 
B) vertical integration. 
C) exclusive dealing. 
D) refusal to deal. 
A) resale restriction. 
B) vertical integration. 
C) exclusive dealing. 
D) refusal to deal.

Question 17

When completing their financial statements at the end of the year,TransForce,a trucking company,included expenses associated with transportation,materials handling and warehousing,inventory,stockouts,and order processing under which category?

Accepted Answer

A) Supplier service cost 
B) Manufacturing cost 
C) Total logistics cost 
D) Social responsibility cost 
A) Supplier service cost 
B) Manufacturing cost 
C) Total logistics cost 
D) Social responsibility cost

Question 18

A Costco warehouse holds items for the shortest time possible in order to have very efficient logistics systems.This warehouse is best described as a(n):

Accepted Answer

A) storage warehouse. 
B) freight forwarder. 
C) distribution centre. 
D) inventory expediting centre. 
A) storage warehouse. 
B) freight forwarder. 
C) distribution centre. 
D) inventory expediting centre.

Question 19

A Ford-owned dealership is considered a branch office because it:

Accepted Answer

A) performs a sales function as an option to agents and brokers. 
B) works for several producers and carries non-competitive, complementary merchandise in an exclusive territory. 
C) takes title to merchandise but sells only to buyers who call on them, pays cash for merchandise, and furnishes their own transportation for the merchandise. 
D) carries a producer's inventory and performs the functions of a full-service wholesaler. 
A) performs a sales function as an option to agents and brokers. 
B) works for several producers and carries non-competitive, complementary merchandise in an exclusive territory. 
C) takes title to merchandise but sells only to buyers who call on them, pays cash for merchandise, and furnishes their own transportation for the merchandise. 
D) carries a producer's inventory and performs the functions of a full-service wholesaler.

Question 20

The Fox Entertainment Group counts among its assets a thriving TV production unit,a Hollywood movie studio,33 TV stations,a half-dozen national cable networks,and 21 regional sports networks.Since most of the shows produced at its TV production unit and many of the movies made at its studio are made just for televising on its cable networks,Fox Entertainment Group is an example of a(n):

Accepted Answer

A) corporate vertical marketing system. 
B) integrated marketing system. 
C) contractual vertical marketing system. 
D) corporate horizontal marketing system. 
A) corporate vertical marketing system. 
B) integrated marketing system. 
C) contractual vertical marketing system. 
D) corporate horizontal marketing system.

List and briefly describe the four customer service factors that must be balanced in a logistics system.

John's Dealership and Fred's Best Cars,both sell GM vehicles.The type of conflict that is most likely to occur between these two is:

The integration and organization of information and logistics across firms in a supply chain for the purpose of creating and delivering goods and services that provide value to consumers is referred to as:

Merchant wholesalers are independently owned firms that _____ the merchandise they handle.

The payments supermarkets receive in the form of money or free goods in exchange for shelf space to display and stock products of producers are called:

Which buyer requirement would be most important in choosing a channel design for a financial service?

Starbucks,Shoppers Drug Mart,and Tim Hortons are examples of __________ distribution.

Lighting One allows its members,retailers of lighting fixtures,to concentrate their buying power through wholesalers and more importantly plan collaborative promotional and pricing activities.Lighting One is an example of a(n):

A channel that includes intermediaries between the producer and consumer and perform numerous channel functions are referred to as a(n)

Which of the following is NOT a source of vertical conflict?

Amazon uses supply chain and logistics management to:

All transportation modes can be evaluated by using all of the following criteria,except:

What are some specific cost trade-offs that can be made in a logistics system?

In an episode of the Glee television series,members of the glee club were selling home-baked cupcakes at school,to raise money.The students selling their cupcakes without any intermediary would be an example of

One of the problems associated with materials handling is:

Some manufacturers have tried to use the brand loyalty of their consumers to force retailers to carry the manufacturers' products and none of their competitors.These manufacturers were trying to force retailers to participate in:

When completing their financial statements at the end of the year,TransForce,a trucking company,included expenses associated with transportation,materials handling and warehousing,inventory,stockouts,and order processing under which category?

A Costco warehouse holds items for the shortest time possible in order to have very efficient logistics systems.This warehouse is best described as a(n):

A Ford-owned dealership is considered a branch office because it:

Marketing: Customer Value, satisfaction, relationships, and Experiences

Developing Successful Marketing Strategies

Scanning the Marketing Environment

Ethics and Social Responsibility in Marketing

Consumer Behaviour

Organizational Markets and Buyer Behaviour

Reaching Global Markets

Marketing Research: From Information to Action

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Products and Brands

Managing Services

Pricing Products and Services

Retailing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Pulling It All Together: The Strategic Marketing Process

Using Social Media to Connect With Consumers

Filters

Exam 14: Managing Marketing Channels and Supply Chains

List and briefly describe the four customer service factors that must be balanced in a logistics system.

John's Dealership and Fred's Best Cars,both sell GM vehicles.The type of conflict that is most likely to occur between these two is:

The integration and organization of information and logistics across firms in a supply chain for the purpose of creating and delivering goods and services that provide value to consumers is referred to as:

Merchant wholesalers are independently owned firms that _____ the merchandise they handle.

The payments supermarkets receive in the form of money or free goods in exchange for shelf space to display and stock products of producers are called:

Which buyer requirement would be most important in choosing a channel design for a financial service?

Starbucks,Shoppers Drug Mart,and Tim Hortons are examples of __________ distribution.

Lighting One allows its members,retailers of lighting fixtures,to concentrate their buying power through wholesalers and more importantly plan collaborative promotional and pricing activities.Lighting One is an example of a(n):

A channel that includes intermediaries between the producer and consumer and perform numerous channel functions are referred to as a(n)

Which of the following is NOT a source of vertical conflict?

Amazon uses supply chain and logistics management to:

All transportation modes can be evaluated by using all of the following criteria,except:

What are some specific cost trade-offs that can be made in a logistics system?

In an episode of the Glee television series,members of the glee club were selling home-baked cupcakes at school,to raise money.The students selling their cupcakes without any intermediary would be an example of

One of the problems associated with materials handling is:

Some manufacturers have tried to use the brand loyalty of their consumers to force retailers to carry the manufacturers' products and none of their competitors.These manufacturers were trying to force retailers to participate in:

When completing their financial statements at the end of the year,TransForce,a trucking company,included expenses associated with transportation,materials handling and warehousing,inventory,stockouts,and order processing under which category?

A Costco warehouse holds items for the shortest time possible in order to have very efficient logistics systems.This warehouse is best described as a(n):

A Ford-owned dealership is considered a branch office because it:

Marketing: Customer Value, satisfaction, relationships, and Experiences

Developing Successful Marketing Strategies

Scanning the Marketing Environment

Ethics and Social Responsibility in Marketing

Consumer Behaviour

Organizational Markets and Buyer Behaviour

Reaching Global Markets

Marketing Research: From Information to Action

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Products and Brands

Managing Services

Pricing Products and Services

Retailing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Pulling It All Together: The Strategic Marketing Process

Using Social Media to Connect With Consumers

Filters