Question 1

Which type of market coverage is usually associated with shopping goods?

Accepted Answer

A) intensive distribution 
B) extensive distribution 
C) selective distribution 
D) exclusive distribution 
A) intensive distribution 
B) extensive distribution 
C) selective distribution 
D) exclusive distribution

Question 2

Figure: 14-1  
-A variety of terms are used for marketing intermediaries.They vary in specificity and use in consumer and business markets.According to Figure 14-1,the term that would be used to describe the intermediary in Cell "A," would be __________.

Accepted Answer

A) retailer 
B) middleman 
C) wholesaler 
D) distributor 
A) retailer 
B) middleman 
C) wholesaler 
D) distributor

Question 3

A consumer buys berries at Remlinger Farms,flour and sugar at a bulk food store,and milk and butter at a supermarket,then returns home to bake two dozen strawberry pies for a family reunion.Which logistical function activity did the consumer engage in that is ordinarily performed by a retailer?

Accepted Answer

A) assorting 
B) storing 
C) sorting 
D) transporting 
A) assorting 
B) storing 
C) sorting 
D) transporting

Question 4

Tim Hortons operates its own coffee-roasting facilities.This illustrates:

Accepted Answer

A) forward integration. 
B) backward integration. 
C) vertical channel. 
D) horizontal channel. 
A) forward integration. 
B) backward integration. 
C) vertical channel. 
D) horizontal channel.

Question 5

The lag from ordering an item until it is received and ready for use is called:

Accepted Answer

A) order cycle time. 
B) order handling time. 
C) lag time. 
D) purchase cycle. 
A) order cycle time. 
B) order handling time. 
C) lag time. 
D) purchase cycle.

Question 6

Coldwater Creek is a mail-order company.Because of its proficiency at filling orders,it has contracts to fill orders received by several e-commerce companies.Coldwater Creek is an example of a:

Accepted Answer

A) freight jobber. 
B) freight forwarder. 
C) rack jobber. 
D) third-party logistics provider. 
A) freight jobber. 
B) freight forwarder. 
C) rack jobber. 
D) third-party logistics provider.

Question 7

Wholly owned extensions of the producer that perform wholesale activities are known as:

Accepted Answer

A) General merchandise wholesalers 
B) Cash and carry wholesalers 
C) Agents and brokers 
D) Manufacturer's branches and sales offices 
A) General merchandise wholesalers 
B) Cash and carry wholesalers 
C) Agents and brokers 
D) Manufacturer's branches and sales offices

Question 8

In terms of distribution,when marketing channel members are engaged in assorting,storing,sorting,and transporting,they are performing _____ functions.

Accepted Answer

A) logistical 
B) transformational 
C) facilitating 
D) implementing 
A) logistical 
B) transformational 
C) facilitating 
D) implementing

Question 9

Callaway Golf,by using an online and storefront strategy to sell the same product is an example of which type of arrangement?

Accepted Answer

A) A strategic channel alliance 
B) Multiple level selling 
C) Parallel distribution 
D) Multichannel distribution 
A) A strategic channel alliance 
B) Multiple level selling 
C) Parallel distribution 
D) Multichannel distribution

Question 10

All of the following are considered key logistic functions in supply chain,except:

Accepted Answer

A) transportation. 
B) inventory management. 
C) order cycle time. 
D) warehousing. 
A) transportation. 
B) inventory management. 
C) order cycle time. 
D) warehousing.

Question 11

What is the first step in choosing a supply chain?

Accepted Answer

A) developing an umbrella mission statement 
B) understanding the customer 
C) making sure the members of the supply chain harmonize with the organizational culture 
D) creating a unifying interorganizational strategy 
A) developing an umbrella mission statement 
B) understanding the customer 
C) making sure the members of the supply chain harmonize with the organizational culture 
D) creating a unifying interorganizational strategy

Question 12

Walmart realized they could save significant shipping costs if they purchase a manufacturing company.This is an example of:

Accepted Answer

A) forward integration. 
B) backward integration. 
C) vertical integration. 
D) joint venture. 
A) forward integration. 
B) backward integration. 
C) vertical integration. 
D) joint venture.

Question 13

TB Figure: 1  
-The marketing dashboard above (TB Figure 1)shows that the standard established for out-of-stocks is

Accepted Answer

A) 3 percent. 
B) 4 percent. 
C) 6 percent. 
D) 8 percent. 
A) 3 percent. 
B) 4 percent. 
C) 6 percent. 
D) 8 percent.

Question 14

Procter & Gamble,given its broad product assortment ranging from disposable diapers to detergents,is able to obtain cooperation from supermarkets in displaying,promoting,and pricing its products.This channel arrangement is an example of a(n):

Accepted Answer

A) administered vertical marketing systems 
B) integrated vertical marketing system 
C) contractual vertical marketing system 
D) corporate vertical marketing system 
A) administered vertical marketing systems 
B) integrated vertical marketing system 
C) contractual vertical marketing system 
D) corporate vertical marketing system

Question 15

Which of the following factors affects the final choice of a marketing channel by a producer?

Accepted Answer

A) changes in consumer purchasing behaviour 
B) the stage in the product life cycle 
C) corporate tax legislation 
D) environmental factors 
A) changes in consumer purchasing behaviour 
B) the stage in the product life cycle 
C) corporate tax legislation 
D) environmental factors

Question 16

Logistics management is organizing the cost-effective flow of raw materials,in-process inventory,finished goods,and related information from point of origin to point of consumption to:

Accepted Answer

A) satisfy customer requirements. 
B) create maximum profit. 
C) maintain organizational culture. 
D) eliminate all competition. 
A) satisfy customer requirements. 
B) create maximum profit. 
C) maintain organizational culture. 
D) eliminate all competition.

Question 17

A method of marketing which allows consumers to buy products by interacting with various advertising media without a face-to-face meeting with a salesperson is referred to as:

Accepted Answer

A) Indirect marketing 
B) Direct marketing 
C) Impersonal marketing 
D) Personal selling 
A) Indirect marketing 
B) Direct marketing 
C) Impersonal marketing 
D) Personal selling

Question 18

When you order a sweater from an L.L.Bean mail-order catalogue,what type of marketing channel are you and the company using?

Accepted Answer

A) cash and carry marketing 
B) intensive distribution 
C) selective distribution 
D) direct marketing 
A) cash and carry marketing 
B) intensive distribution 
C) selective distribution 
D) direct marketing

Question 19

Walmart is trying to decrease its ______________ for products announced at trade shows and available in-store for purchase.

Accepted Answer

A) lead time 
B) lag time 
C) order time 
D) promised for delivery 
A) lead time 
B) lag time 
C) order time 
D) promised for delivery

Question 20

The objective of information and logistics management in a supply chain is to deliver maximum customer service and to:

Accepted Answer

A) minimize relevant logistics costs. 
B) minimize employee productivity. 
C) minimize shareholder's return on investment. 
D) minimize employee layoffs. 
A) minimize relevant logistics costs. 
B) minimize employee productivity. 
C) minimize shareholder's return on investment. 
D) minimize employee layoffs.

Which type of market coverage is usually associated with shopping goods?

Figure: 14-1 -A variety of terms are used for marketing intermediaries.They vary in specificity and use in consumer and business markets.According to Figure 14-1,the term that would be used to describe the intermediary in Cell "A," would be __________.

A consumer buys berries at Remlinger Farms,flour and sugar at a bulk food store,and milk and butter at a supermarket,then returns home to bake two dozen strawberry pies for a family reunion.Which logistical function activity did the consumer engage in that is ordinarily performed by a retailer?

Tim Hortons operates its own coffee-roasting facilities.This illustrates:

The lag from ordering an item until it is received and ready for use is called:

Coldwater Creek is a mail-order company.Because of its proficiency at filling orders,it has contracts to fill orders received by several e-commerce companies.Coldwater Creek is an example of a:

Wholly owned extensions of the producer that perform wholesale activities are known as:

In terms of distribution,when marketing channel members are engaged in assorting,storing,sorting,and transporting,they are performing _____ functions.

Callaway Golf,by using an online and storefront strategy to sell the same product is an example of which type of arrangement?

All of the following are considered key logistic functions in supply chain,except:

What is the first step in choosing a supply chain?

Walmart realized they could save significant shipping costs if they purchase a manufacturing company.This is an example of:

TB Figure: 1 -The marketing dashboard above (TB Figure 1)shows that the standard established for out-of-stocks is

Procter & Gamble,given its broad product assortment ranging from disposable diapers to detergents,is able to obtain cooperation from supermarkets in displaying,promoting,and pricing its products.This channel arrangement is an example of a(n):

Which of the following factors affects the final choice of a marketing channel by a producer?

Logistics management is organizing the cost-effective flow of raw materials,in-process inventory,finished goods,and related information from point of origin to point of consumption to:

A method of marketing which allows consumers to buy products by interacting with various advertising media without a face-to-face meeting with a salesperson is referred to as:

When you order a sweater from an L.L.Bean mail-order catalogue,what type of marketing channel are you and the company using?

Walmart is trying to decrease its ______________ for products announced at trade shows and available in-store for purchase.

The objective of information and logistics management in a supply chain is to deliver maximum customer service and to:

Marketing: Customer Value, satisfaction, relationships, and Experiences

Developing Successful Marketing Strategies

Scanning the Marketing Environment

Ethics and Social Responsibility in Marketing

Consumer Behaviour

Organizational Markets and Buyer Behaviour

Reaching Global Markets

Marketing Research: From Information to Action

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Products and Brands

Managing Services

Pricing Products and Services

Retailing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Pulling It All Together: The Strategic Marketing Process

Using Social Media to Connect With Consumers

Filters

Exam 14: Managing Marketing Channels and Supply Chains

Which type of market coverage is usually associated with shopping goods?

Figure: 14-1 -A variety of terms are used for marketing intermediaries.They vary in specificity and use in consumer and business markets.According to Figure 14-1,the term that would be used to describe the intermediary in Cell "A," would be __________.

A consumer buys berries at Remlinger Farms,flour and sugar at a bulk food store,and milk and butter at a supermarket,then returns home to bake two dozen strawberry pies for a family reunion.Which logistical function activity did the consumer engage in that is ordinarily performed by a retailer?

Tim Hortons operates its own coffee-roasting facilities.This illustrates:

The lag from ordering an item until it is received and ready for use is called:

Coldwater Creek is a mail-order company.Because of its proficiency at filling orders,it has contracts to fill orders received by several e-commerce companies.Coldwater Creek is an example of a:

Wholly owned extensions of the producer that perform wholesale activities are known as:

In terms of distribution,when marketing channel members are engaged in assorting,storing,sorting,and transporting,they are performing _____ functions.

Callaway Golf,by using an online and storefront strategy to sell the same product is an example of which type of arrangement?

All of the following are considered key logistic functions in supply chain,except:

What is the first step in choosing a supply chain?

Walmart realized they could save significant shipping costs if they purchase a manufacturing company.This is an example of:

TB Figure: 1 -The marketing dashboard above (TB Figure 1)shows that the standard established for out-of-stocks is

Procter & Gamble,given its broad product assortment ranging from disposable diapers to detergents,is able to obtain cooperation from supermarkets in displaying,promoting,and pricing its products.This channel arrangement is an example of a(n):

Which of the following factors affects the final choice of a marketing channel by a producer?

Logistics management is organizing the cost-effective flow of raw materials,in-process inventory,finished goods,and related information from point of origin to point of consumption to:

A method of marketing which allows consumers to buy products by interacting with various advertising media without a face-to-face meeting with a salesperson is referred to as:

When you order a sweater from an L.L.Bean mail-order catalogue,what type of marketing channel are you and the company using?

Walmart is trying to decrease its ______________ for products announced at trade shows and available in-store for purchase.

The objective of information and logistics management in a supply chain is to deliver maximum customer service and to:

Marketing: Customer Value, satisfaction, relationships, and Experiences

Developing Successful Marketing Strategies

Scanning the Marketing Environment

Ethics and Social Responsibility in Marketing

Consumer Behaviour

Organizational Markets and Buyer Behaviour

Reaching Global Markets

Marketing Research: From Information to Action

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Products and Brands

Managing Services

Pricing Products and Services

Retailing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Pulling It All Together: The Strategic Marketing Process

Using Social Media to Connect With Consumers

Filters