Exam 10: Developing Global Products and Brands

The product life cycle describes _______________________________.

When Coca-Cola realized that consumers in Spain did not have large enough refrigerators to accommodate their two-liter bottle,they uncovered a problem with ____________________________.

When Snak-Rite Foods entered the Chinese market with its U.S.tagline,"Thirty-Three Flavors to Tempt Your Taste Buds," it received a lukewarm reception from consumers at best.Where did Snak-Rite go wrong?

Renata is global marketing manager for True Heart jeans.Her attempt to market the same designs in Malaysia as those sold in the U.K.was unsuccessful,as the fabric proved too heavy and the colors too bland.Renata failed to take ____________ factors into consideration.

Product changes that need to be made in order to adapt to another country's laws can result in a poor competitive position when exported abroad.

During the introduction stage of the product life cycle,the company begins to offer a wider selection to stimulate demand for the specific brand.

Industrial products typically satisfy specific needs that don't vary too much from country to country.

Post sale service is not relevant in all countries.

If standardization is applied,development costs are often difficult to reabsorb due to the number of adaptations of the product's commercialization and promotion on an international level.

Starbucks' strategy in China involves _______________________________.

The creation of ISO 9000 is one attempt to create ____________.

In the majority of cases,products manufactured in a foreign country have perceived risk.

Style and design,color,product quality and country of origin are considered ______________________.

Crawford Plumbing Products markets toilets to such diverse countries as Canada,Japan and Syria.For each market,the toilets are designed to accommodate differing levels of water pressure,technical installation capability and local customs and traditions that dictate design.Crawford's global strategy is one of __________________.

If a company operates in the business to business sector,the evaluation of services offered to customers is more complex and needs to be considered together with the level of standardization and the type of warranties offered in the country of origin and abroad.

Companies are often successful in standardizing their products' packaging on an international level.

Market follower companies,whose image hasn't been established yet on a global level,typically fend off purchaser-perceived risk by _________________________________________.

The optimal solution for a company's market entry strategy is found in a careful equilibrium between standardization and adaptation.

As noted in your text,Nivea skin and beauty care products ________________________________.

Which of these company or market scenarios would serve to discourage the adaptation of a standardized global market entry strategy?