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Market Follower Companies,whose Image Hasn't Been Established Yet on a Global

Question 17

Multiple Choice

Market follower companies,whose image hasn't been established yet on a global level,typically fend off purchaser-perceived risk by _________________________________________.


A) offering better warranties and the best post sale service
B) applying a premium price to connote value
C) applying a made in USA label to their products
D) positioning their products to early-adapters only

Correct Answer:

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