Exam 1: Understanding Global Markets and Marketing

Because of expanded demand for a country's products and the free movement of investment,technology,and know-how globalization has not experienced any negative publicity.

The difference between the total value (the price the consumer is willing to pay)and the cost of performing all the activities in the value chain is referred to as __________.

The term 'global village' refers to the fact that people who are physically separated by time and space are interconnected by electronic media.

A completely standardized marketing mix is common among global companies.

Within the EPRG framework,firms that believe their domestic strategies are superior to foreign strategies and thus leverage their domestic strategy in all global markets are considered to have a(n)________________ orientation.

Attaining worldwide coordination,rationalization,and integration of all marketing activities is the specific objective of __________________.

While market and consumer oriented metrics measure overall firm performance,financial outcomes are better indicators of marketing success.

Most people around the world have positive attitudes toward globalization.

The ability to look into the future; the capacity to visualize the image that the company is seeking to create on a world-wide basis is known as ________________.

If products are standardized,then all accompanying elements of the marketing mix can be standardized as well.

The major tools by which a global value chain is managed are ___________________ and ___________________.

Inbound logistics,marketing and sales,and operations are all considered elements of __________________.

Shakeena's Canadian firm has just entered into an arrangement to distribute upscale handbags and accessories to retailers and consumers in Taiwan.While research indicates that her product's designs are compatible with other fashion-oriented items sold in Taiwan,she is still concerned.She perceives that the differences in culture between Canada and Taiwan are so significant that they will prevent a successful marketing effort.Shakeena is struggling with the phenomenon of ________________.

The process of interaction and integration among people,companies,and governments of many nations is known as__________________.

A global marketing approach requires that a firm attend to all of the following EXCEPT ___________.

All of these are consumer measures of marketing performance except _______________.

Secondary value chain activities include all of these elements except __________.

The concept of customization views each consumer as ______________.

New products launched and revenue from new products/total turnover are elements of the ______________ measurement of marketing performance.

The global marketer who confidently proclaims,"The world is my market!" has a(n)________________ orientation according to the EPRG framework.