Exam 2: Assessing the Global Marketing Environmentthe Global Economy and Technology

Doing business in foreign markets usually entails the same level of risk as doing business locally.

According to United Nations estimates,nearly one-third of Japan's population,one-fourth of the population in the European Union and one-fifth in the United States will be aged over 60 years by 2015.

Chinese restrictions on the exchange of the Yuan and Renminbi would be classified under the legal category of PESTEL.

Of Malta,Ireland,Japan or the U.S.,the country with the heaviest concentration of high tech exports in comparison to total exports is ______________.

The growth of biotechnology has resulted in an increased need for research and development facilities,most of which are to be located in ________________.

Hi-tech marketers rely on a _____________ focus.

The social and economic institutions that a nation relies on to develop and market new technology comprise the _____________________.

Which of these target market profiles would be most likely to have the highest level of green purchase intention?

Rosen,Schroeder,and Puriton suggest that one means of reducing high-tech product introduction failures is to _____________________________________.

Most global trade is ___________________________________.

Western European countries,as well as the United States,must turn to ____________ to mitigate the negative effects of an aging population on economic growth and consumption.

Which of these factors is not a part of the global marketing environment as defined by the PESTEL model?

When trade deficits generate a decrease in aggregate income,__________________________________ .

The fact that high-tech manufacturing often relies on the input and assembly activities of several countries indicates that ____________________________.

Surveys conducted by Burgel and Murray indicate that a critical contributor to the high rate of start-up failures in the high-tech sector is ______________________.

The trade activities of the world's transnational corporations occur with other small,single-market firms.

The largest global share of high-tech product imports belongs to ____________________________.

A highly dynamic,complex market with rapid maturity tends to characterize a(n)_________________________.

Demand for high-tech products is ___________________________________________________.

Products,services,and processes that use renewable materials and conserve natural resources are referred to as ________________________.