Exam 1: Understanding Global Markets and Marketing

Cross-subsidization is applicable when firms can benefit from sharing costs and/or revenues.

Within the EPRG framework,global firms whose strategies differ significantly from country to country are likely operating with a(n)________________ orientation.

The EPRG framework proposes four orientations by which a firm's foreign market operations are managed.These include:

All of these are considered external drivers of global marketing strategy except ______________________.

The Cage Distance Framework suggests that the distance between countries can be measured along four dimensions.These include:

All of these are benefits to standardized marketing strategies on a global basis EXCEPT___________.

All of these elements are considered internal drivers of global marketing strategy except ___________________.

A Nescafe commercial airing in Chile would convey the same promotional message if run in France.

During the next six months,Greta and Abdul will be researching markets in the European Union for their line of interactive flat screen televisions.They will next identify which country in the region should be their target and determine what method they will use to enter it,and with what product marketing strategies.In short,Greta and Abdul are implementing __________.

Within the EPRG framework,a global marketer who orients a marketing strategy to the European Union exhibits a(n)_____________ orientation.

The Booz Allen Hamilton consulting firm found that firms having the highest rates of R&D spending as a percentage of sales are more likely than other companies in their industries to achieve superior gross margins.

In a global marketing system,there is a growing spatial dispersion of activities that comprise a value chain.

Creating value by some form of company-customer interaction at the fabrication/assembly stage of the operations level to create customized products with production cost and monetary price similar to those of mass-produced products defines ___________ .

The three activities included in the global marketing framework are:

Dell's famous "build-to-order" model that facilitated its rise to dominance in the PC industry is an example of successful consumer goods customization.

The sequence of activities required to make a product or provide a service is known as a ______________.

Because regional,integrated markets like the EU have brought us further towards a borderless world,consumer motivations and preferences across markets have become very much the same.

An overall decline in worldwide population growth contributes to all of the following EXCEPT:

Longer waiting times for customized products,longer searching times for retail outlets and higher prices are challenges inherent in _______________.