Question 1

Benefits from economies of scale in R&D,lower supply costs and experience economies accrue to the global strategy of ____________________.

Accepted Answer

A)  niche marketing 
B)  micro-marketing 
C)  adaptation 
D)  standardization 
A)  niche marketing 
B)  micro-marketing 
C)  adaptation 
D)  standardization

Question 2

The shape of the PLC curve in foreign markets is determined by ______________________________________.

Accepted Answer

A)  the starting point, the take-off point and the rate at which acceptance occurs 
B)  the shape of the curve in the domestic market 
C)  whether the product is targeted to a consumer or business audience 
D)  the slope of the diffusion pattern before the starting point 
A)  the starting point, the take-off point and the rate at which acceptance occurs 
B)  the shape of the curve in the domestic market 
C)  whether the product is targeted to a consumer or business audience 
D)  the slope of the diffusion pattern before the starting point

Question 3

Global differences in product utilization level are evident in which of the following examples?

Accepted Answer

A)  Rich Chinese families often have two kitchens in their houses, one "to be shown" to friends and guests and one "for cooking." 
B)  Vicks Vapor Rub is used to fight mosquitoes in some markets, to relieve coughs in others. 
C)  Western marketers have difficulty selling their refrigerators in Japan due to noisy motors and thin walls. 
D)  Consumers in Mediterranean markets use dryers only occasionally for fear that laundry can get ruined. 
A)  Rich Chinese families often have two kitchens in their houses, one "to be shown" to friends and guests and one "for cooking." 
B)  Vicks Vapor Rub is used to fight mosquitoes in some markets, to relieve coughs in others. 
C)  Western marketers have difficulty selling their refrigerators in Japan due to noisy motors and thin walls. 
D)  Consumers in Mediterranean markets use dryers only occasionally for fear that laundry can get ruined.

Question 4

The increase of the adoption rate after the take off point is mainly due to the interpersonal communication development (word-of-mouth)among the members of the foreign target segment.

Accepted Answer

A) True 
 B)False

Question 5

The level of product knowledge that consumers in a particular market exhibit is an important criterion in defining marketing strategy.

Accepted Answer

A) True 
 B)False

Question 6

For high technology products,the brand can convey complex functional and performance information.

Accepted Answer

A) True 
 B)False

Question 7

Outback Steakhouse is a restaurant chain owned and operated in the United States.Yet its brand,incorporating the Australian reference to the 'outback' country there,and its spokesperson's distinct Australian accent,connote that they originate in the land down under.This is owner OSI Restaurant Partners' attempt to capitalize on __________________________________.

Accepted Answer

A)  brand licensing 
B)  ethnocentrism 
C)  actual country of origin 
D)  an implied country of origin 
A)  brand licensing 
B)  ethnocentrism 
C)  actual country of origin 
D)  an implied country of origin

Question 8

Imported products with a global luxury image are often best-served by adapting _________________ to a new foreign market.

Accepted Answer

A)  a brand customized for each target market 
B)  a logo without a brand name 
C)  their original brand name 
D)  a different brand name 
A)  a brand customized for each target market 
B)  a logo without a brand name 
C)  their original brand name 
D)  a different brand name

Question 9

What is KleenKut Razors' best packaging option for razor blades sold in Sri Lanka?

Accepted Answer

A)  Blades sold in open, bulk containers. 
B)  Blades sold as part of a disposable razor. 
C)  Blades sold in packets of one each to accommodate limited disposable income. 
D)  Blades sold in packages of ten to reduce the price of each blade. 
A)  Blades sold in open, bulk containers. 
B)  Blades sold as part of a disposable razor. 
C)  Blades sold in packets of one each to accommodate limited disposable income. 
D)  Blades sold in packages of ten to reduce the price of each blade.

Question 10

When a global company's brand-value is greater than its revenue,______________________________.

Accepted Answer

A)  it would avoid global branding in order to protect its domestic market position 
B)  it would be unlikely to exploit the situation by implementing global branding 
C)  it is prone to exploit the situation by implementing global branding 
D)  it will have greater difficulties implementing global branding 
A)  it would avoid global branding in order to protect its domestic market position 
B)  it would be unlikely to exploit the situation by implementing global branding 
C)  it is prone to exploit the situation by implementing global branding 
D)  it will have greater difficulties implementing global branding

Question 11

When country markets exhibit different legal and/or technical standards,___________________________.

Accepted Answer

A)  customization of the product is required 
B)  adaptation is rendered ineffective 
C)  the markets must be eliminated from consideration as target markets 
D)  standardization is needed 
A)  customization of the product is required 
B)  adaptation is rendered ineffective 
C)  the markets must be eliminated from consideration as target markets 
D)  standardization is needed

Question 12

Raquel is not having a good day.She has a meeting with her boss in two hours,and has to tell him that her new product's sales have not yet covered the high development costs required to properly engineer it.Raquel's product is most likely in the __________________ phase of the product life cycle.

Accepted Answer

A)  growth 
B)  maturity 
C)  introduction 
D)  decline 
A)  growth 
B)  maturity 
C)  introduction 
D)  decline

Question 13

Consumers in Venezuela are familiar with the American brand of Natchez potato snacks due to initial marketing messages creating brand awareness for the product.Recently several local snack producers have launched alternatives to Natchez,and the company has shifted its promotional message to one with an emotional appeal suggesting that families who snack together stay together.In Venezuela,Natchez potato snacks are in the _________ phase of the product life cycle

Accepted Answer

A)  maturity 
B)  growth 
C)  introduction 
D)  decline 
A)  maturity 
B)  growth 
C)  introduction 
D)  decline

Question 14

The costs of manufacturing are high in the case of standardization and decrease when a company begins to adapt its products to local needs.

Accepted Answer

A) True 
 B)False

Question 15

All of the following are true of a standardization strategy except __________________________________________.

Accepted Answer

A)  it assumes the existence of a global or regional market 
B)  it is known to provide high levels of customer satisfaction across markets 
C)  it creates cost savings derived from standardized production and marketing activities 
D)  it calls for the development of similar marketing activities across national boundaries 
A)  it assumes the existence of a global or regional market 
B)  it is known to provide high levels of customer satisfaction across markets 
C)  it creates cost savings derived from standardized production and marketing activities 
D)  it calls for the development of similar marketing activities across national boundaries

Question 16

Brand recognition can often be facilitated by the use of a common global logo.

Accepted Answer

A) True 
 B)False

Question 17

The optimal level of standardization / adaptation is found __________________________________.

Accepted Answer

A)  when customer satisfaction is at its lowest level 
B)  when customer satisfaction is at its zenith 
C)  when lost sales are minimized 
D)  when the combined costs of manufacturing and lost sales are at a minimum 
A)  when customer satisfaction is at its lowest level 
B)  when customer satisfaction is at its zenith 
C)  when lost sales are minimized 
D)  when the combined costs of manufacturing and lost sales are at a minimum

Question 18

The product life cycle stage characterized by a swift increase in sales and growth in profit is the __________ phase.

Accepted Answer

A)  introduction 
B)  growth 
C)  maturity 
D)  profitability 
A)  introduction 
B)  growth 
C)  maturity 
D)  profitability

Question 19

McDonald's is a company that often employs ______________________________.

Accepted Answer

A)  dual extension 
B)  product extension-communication adaptation 
C)  product adaptation-communication extension 
D)  product-communication adaptation 
A)  dual extension 
B)  product extension-communication adaptation 
C)  product adaptation-communication extension 
D)  product-communication adaptation

Question 20

The taste of confectioner Ferrero's Nutella spread is modified to meet local food cultures.

Accepted Answer

A) True 
 B)False

Benefits from economies of scale in R&D,lower supply costs and experience economies accrue to the global strategy of ____________________.

The shape of the PLC curve in foreign markets is determined by ______________________________________.

Global differences in product utilization level are evident in which of the following examples?

The increase of the adoption rate after the take off point is mainly due to the interpersonal communication development (word-of-mouth)among the members of the foreign target segment.

The level of product knowledge that consumers in a particular market exhibit is an important criterion in defining marketing strategy.

For high technology products,the brand can convey complex functional and performance information.

Imported products with a global luxury image are often best-served by adapting _________________ to a new foreign market.

What is KleenKut Razors' best packaging option for razor blades sold in Sri Lanka?

When a global company's brand-value is greater than its revenue,______________________________.

When country markets exhibit different legal and/or technical standards,___________________________.

Raquel is not having a good day.She has a meeting with her boss in two hours,and has to tell him that her new product's sales have not yet covered the high development costs required to properly engineer it.Raquel's product is most likely in the __________________ phase of the product life cycle.

The costs of manufacturing are high in the case of standardization and decrease when a company begins to adapt its products to local needs.

All of the following are true of a standardization strategy except __________________________________________.

Brand recognition can often be facilitated by the use of a common global logo.

The optimal level of standardization / adaptation is found __________________________________.

The product life cycle stage characterized by a swift increase in sales and growth in profit is the __________ phase.

McDonald's is a company that often employs ______________________________.

The taste of confectioner Ferrero's Nutella spread is modified to meet local food cultures.

Understanding Global Markets and Marketing

Assessing the Global Marketing Environmentthe Global Economy and Technology

Evaluating Cultural and Social Environments

Analyzing Political and Legal Environments

Integrating Global, Regional, and National Markets

Conducting Marketing Research

Selecting International Markets

Entering Global Markets

Segmenting, Targeting, and Positioning for Global Markets

Setting Global Prices

Global Placement and Distribution Channels

Launching Global Communication and Advertising

Using Social Media for Global Marketing

Designing and Controlling Global Marketing Systems

Defining Ethics and Corporate Social Responsibility in the International Marketplace

Filters

Exam 10: Developing Global Products and Brands

Benefits from economies of scale in R&D,lower supply costs and experience economies accrue to the global strategy of ____________________.

The shape of the PLC curve in foreign markets is determined by ______________________________________.

Global differences in product utilization level are evident in which of the following examples?

The increase of the adoption rate after the take off point is mainly due to the interpersonal communication development (word-of-mouth)among the members of the foreign target segment.

The level of product knowledge that consumers in a particular market exhibit is an important criterion in defining marketing strategy.

For high technology products,the brand can convey complex functional and performance information.

Imported products with a global luxury image are often best-served by adapting _________________ to a new foreign market.

What is KleenKut Razors' best packaging option for razor blades sold in Sri Lanka?

When a global company's brand-value is greater than its revenue,______________________________.

When country markets exhibit different legal and/or technical standards,___________________________.

Raquel is not having a good day.She has a meeting with her boss in two hours,and has to tell him that her new product's sales have not yet covered the high development costs required to properly engineer it.Raquel's product is most likely in the __________________ phase of the product life cycle.

The costs of manufacturing are high in the case of standardization and decrease when a company begins to adapt its products to local needs.

All of the following are true of a standardization strategy except __________________________________________.

Brand recognition can often be facilitated by the use of a common global logo.

The optimal level of standardization / adaptation is found __________________________________.

The product life cycle stage characterized by a swift increase in sales and growth in profit is the __________ phase.

McDonald's is a company that often employs ______________________________.

The taste of confectioner Ferrero's Nutella spread is modified to meet local food cultures.

Understanding Global Markets and Marketing

Assessing the Global Marketing Environmentthe Global Economy and Technology

Evaluating Cultural and Social Environments

Analyzing Political and Legal Environments

Integrating Global, Regional, and National Markets

Conducting Marketing Research

Selecting International Markets

Entering Global Markets

Segmenting, Targeting, and Positioning for Global Markets

Setting Global Prices

Global Placement and Distribution Channels

Launching Global Communication and Advertising

Using Social Media for Global Marketing

Designing and Controlling Global Marketing Systems

Defining Ethics and Corporate Social Responsibility in the International Marketplace

Filters