Exam 12: Global Placement and Distribution Channels

Choosing indirect export as an international market entry mode will provide complete control of the foreign marketing strategy.

Procter and Gamble's venture into rural Chinese consumer products distribution has not produced satisfactory results for the firm.

Rolex watches employs a(n)_______________________ distribution strategy.

Beechwood Gums has identified a high market penetration as one of its key objectives in pursuing the market in Russia.Accordingly,it will require a(n)_______________ distribution strategy,and a _____________ financial investment.

Auckland Supply provides purchases and resells on behalf of many industries who manufacture safety equipment for use in production facilities and medical institutions.While the company takes title to the goods,they do not inventory the items,which are drop-shipped directly to the purchasers from the manufacturer.Auckland is an example of a(n)_____________________.

The type of distribution outlets used for a specific product in multiple foreign markets is one factor that is easily standardized.

Because of the similarities in geography,culture,and consumer buying behavior,retailing formats for groceries in Europe are congruous from country to country.

The number of levels and types of intermediaries which perform some work to bring the product to the final user defines distribution channel ______________.

Hernando works for Global Industrial Sales Corporation.He sells a large number of diverse but related product lines for manufacturers that produce construction-related products.Acting on behalf of the manufacturers,he obtains sales contracts and forwards them directly to his principals without taking title to the goods.Hernando is compensated via commission on sales.Global Industrial Sales Corporation represents a(n)____________________________.

Edgemont has a network of 200 outlets across Europe.The company purchases and inventories products,then resells the items to consumers while providing after sales services.Edgemont is a(n)

If Wendy is assessing her distribution network on the basis of the types of retailers to whom she sells; for example,convenience stores,department stores,and discount outlets,she is analyzing channel ________________.

The food brokers and supermarkets who sell Mertensen's salt to the consumer are classified as ___________________.

In foreign markets,wholesaler power is concentrated in the hands of a few companies that operate on a nationwide basis.

In Europe,products such as milk,snack foods,and cigarettes are purchased with high frequency,and found in almost every possible outlet.The distribution strategy used for these types of items would be ____________________.

Hampton Road is an exclusive manufacturer and marketer of luxury,high end luggage and travel accessories.As it expands to the Indian market,it is not satisfied with the distribution partners available there,fearing that they do not exhibit the right image for the brand.Hampton Road should consider _____________________________.

Retailing giant Tesco is successful in global markets primarily due to its ability to standardize retail formats among markets and take advantage of the consequent economies of scale.

The benefits of using intermediaries in foreign markets include all of these except ________________________.

Mary Kay,Amway,and Avon lost significant sales in China due to the nature of their distribution network and the __________________ environment.

Invotech sells the latest in large scale printing equipment to wallpaper producers,who depend on the firm for continuous service and technical support.Invotech's best option for distribution involves ________________________.