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Invotech Sells the Latest in Large Scale Printing Equipment to Wallpaper

Question 39

Multiple Choice

Invotech sells the latest in large scale printing equipment to wallpaper producers,who depend on the firm for continuous service and technical support.Invotech's best option for distribution involves ________________________.


A) direct sales through an internal sales force
B) indirect sales involving distributors and retailers
C) three-tiered distribution
D) indirect sales involving distributors

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