Question 1

Which of the following statements about fragmented retail systems is true?

Accepted Answer

A)  Countries with fragmented retail systems tend to have short channels of distribution. 
B)  The more fragmented the retail system, the less expensive it is for a firm to make contact with each individual retailer. 
C)  Fragmented retail systems tend to promote the growth of wholesalers to serve retailers. 
D)  When the retail sector is very fragmented, it makes sense for the firm to deal directly with retailers. 
A)  Countries with fragmented retail systems tend to have short channels of distribution. 
B)  The more fragmented the retail system, the less expensive it is for a firm to make contact with each individual retailer. 
C)  Fragmented retail systems tend to promote the growth of wholesalers to serve retailers. 
D)  When the retail sector is very fragmented, it makes sense for the firm to deal directly with retailers.

Question 2

Discuss the notion of a product being a bundle of attributes. How can approaching a product in this manner help a firm reach its target market?

Accepted Answer

A product can be viewed as a bundle of p

Question 3

____ refers to the expertise, competencies, and skills of established retailers in a nation, and their ability to sell and support the products of international businesses.

Accepted Answer

A)  Channel exclusivity 
B)  Channel knowledge 
C)  Channel quality 
D)  Channel skill 
A)  Channel exclusivity 
B)  Channel knowledge 
C)  Channel quality 
D)  Channel skill

Question 4

A measure of the responsiveness of demand for a product to change in price is referred to as:

Accepted Answer

A)  arbitrage demand. 
B)  predatory pricing. 
C)  price elasticity of demand. 
D)  experience curve pricing. 
A)  arbitrage demand. 
B)  predatory pricing. 
C)  price elasticity of demand. 
D)  experience curve pricing.

Question 5

The entry of large discount superstores such as Tesco and Carrefour has shortened channel length in some countries.

Accepted Answer

A) True 
 B)False

Question 6

The probability of effective communications is reduced by:

Accepted Answer

A)  noise. 
B)  location effects. 
C)  country of origin effects. 
D)  source effects. 
A)  noise. 
B)  location effects. 
C)  country of origin effects. 
D)  source effects.

Question 7

When a firm emphasizes personal selling rather than mass media advertising in the promotional mix, the firm is using a:

Accepted Answer

A)  standardized strategy. 
B)  pull strategy. 
C)  push strategy. 
D)  localized strategy. 
A)  standardized strategy. 
B)  pull strategy. 
C)  push strategy. 
D)  localized strategy.

Question 8

Tight cross-functional integration between R&D, production, and marketing can help a company to ensure that all of the following take place except:

Accepted Answer

A)  time to market is minimized. 
B)  development costs are kept in check. 
C)  new products are designed for ease of manufacture. 
D)  product development projects are driven by internal needs. 
A)  time to market is minimized. 
B)  development costs are kept in check. 
C)  new products are designed for ease of manufacture. 
D)  product development projects are driven by internal needs.

Question 9

A firm may be prevented from using standardized advertising because of advertising regulations.

Accepted Answer

A) True 
 B)False

Question 10

A(n) ____ distribution channel is one that is difficult for outsiders to access.

Accepted Answer

A)  selective 
B)  intensive 
C)  exclusive 
D)  multi-channel 
A)  selective 
B)  intensive 
C)  exclusive 
D)  multi-channel

Question 11

____ occurs when an individual or business capitalizes on a price differential for a firm's product between two countries by buying the product in the country where the price is low and reselling it in the country where prices are higher.

Accepted Answer

A)  Arbitrage 
B)  Strategic pricing 
C)  Price discrimination 
D)  Market pricing 
A)  Arbitrage 
B)  Strategic pricing 
C)  Price discrimination 
D)  Market pricing

Question 12

The way a product is delivered is determined by:

Accepted Answer

A)  the firm's entry strategy. 
B)  the firm's product positioning. 
C)  the target market. 
D)  the market segments. 
A)  the firm's entry strategy. 
B)  the firm's product positioning. 
C)  the target market. 
D)  the market segments.

Question 13

A channel is considered to be long if the producer sells directly to the consumer.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following statements about retail systems is true?

Accepted Answer

A)  One factor contributing to greater retail concentration is an increase in car ownership. 
B)  The number of households with refrigerators leads to lesser retail concentration in developed countries. 
C)  There is a tendency for greater retail concentration in many developing countries. 
D)  Retail systems are very fragmented in developed countries. 
A)  One factor contributing to greater retail concentration is an increase in car ownership. 
B)  The number of households with refrigerators leads to lesser retail concentration in developed countries. 
C)  There is a tendency for greater retail concentration in many developing countries. 
D)  Retail systems are very fragmented in developed countries.

Question 15

To design the product so that it can be manufactured in a cost-effective manner, the firm needs to build close links between R&D, marketing, and manufacturing.

Accepted Answer

A) True 
 B)False

Question 16

When a small change in price produces a large change in demand, demand is said to be inelastic.

Accepted Answer

A) True 
 B)False

Question 17

A company that depends on mass media advertising to communicate its marketing message to potential consumers is using a push strategy.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following statements is true?

Accepted Answer

A)  Firms in consumer goods industries that are trying to sell to a large segment of the market generally favor a push strategy. 
B)  Mass communication has cost advantages for firms in consumer goods industries that are trying to sell to a large segment of the market. 
C)  Direct selling may be the only way to reach consumers in poor nations with low literacy levels. 
D)  Firms that sell industrial products or other complex products favor a pull strategy. 
A)  Firms in consumer goods industries that are trying to sell to a large segment of the market generally favor a push strategy. 
B)  Mass communication has cost advantages for firms in consumer goods industries that are trying to sell to a large segment of the market. 
C)  Direct selling may be the only way to reach consumers in poor nations with low literacy levels. 
D)  Firms that sell industrial products or other complex products favor a pull strategy.

Question 19

The continuing persistence of ____ differences between nations acts as a major brake on any trend toward global consumer tastes and preferences.

Accepted Answer

A)  technological and industrial 
B)  institutional and political 
C)  cultural and economic 
D)  GNP level and growth rate 
A)  technological and industrial 
B)  institutional and political 
C)  cultural and economic 
D)  GNP level and growth rate

Question 20

A country with high car ownership, a large number of households with refrigerators, and a large number of two-income families tend to have:

Accepted Answer

A)  retail division. 
B)  retail dispersion. 
C)  retail concentration. 
D)  retail fragmentation. 
A)  retail division. 
B)  retail dispersion. 
C)  retail concentration. 
D)  retail fragmentation.

Which of the following statements about fragmented retail systems is true?

Discuss the notion of a product being a bundle of attributes. How can approaching a product in this manner help a firm reach its target market?

____ refers to the expertise, competencies, and skills of established retailers in a nation, and their ability to sell and support the products of international businesses.

A measure of the responsiveness of demand for a product to change in price is referred to as:

The entry of large discount superstores such as Tesco and Carrefour has shortened channel length in some countries.

The probability of effective communications is reduced by:

When a firm emphasizes personal selling rather than mass media advertising in the promotional mix, the firm is using a:

Tight cross-functional integration between R&D, production, and marketing can help a company to ensure that all of the following take place except:

A firm may be prevented from using standardized advertising because of advertising regulations.

A(n) ____ distribution channel is one that is difficult for outsiders to access.

____ occurs when an individual or business capitalizes on a price differential for a firm's product between two countries by buying the product in the country where the price is low and reselling it in the country where prices are higher.

The way a product is delivered is determined by:

A channel is considered to be long if the producer sells directly to the consumer.

Which of the following statements about retail systems is true?

To design the product so that it can be manufactured in a cost-effective manner, the firm needs to build close links between R&D, marketing, and manufacturing.

When a small change in price produces a large change in demand, demand is said to be inelastic.

A company that depends on mass media advertising to communicate its marketing message to potential consumers is using a push strategy.

Which of the following statements is true?

The continuing persistence of ____ differences between nations acts as a major brake on any trend toward global consumer tastes and preferences.

A country with high car ownership, a large number of households with refrigerators, and a large number of two-income families tend to have:

Globalization

National Differences in Political Economy

Political Economy and Economic Development

Differences in Culture

Ethics in International Business

International Trade Theory

The Political Economy of International Trade

Foreign Direct Investment

Regional Economic Integration

The Foreign Exchange Market

The International Monetary System

The Global Capital Market

The Strategy of International Business

The Organization of International Business

Entry Strategy and Strategic Alliances

Exporting, Importing, and Countertrade

Global Production, Outsourcing, and Logistics

Global Human Resource Management

Accounting and Finance in the International Business

Filters

Exam 18: Global Marketing and RD

Which of the following statements about fragmented retail systems is true?

Discuss the notion of a product being a bundle of attributes. How can approaching a product in this manner help a firm reach its target market?

____ refers to the expertise, competencies, and skills of established retailers in a nation, and their ability to sell and support the products of international businesses.

A measure of the responsiveness of demand for a product to change in price is referred to as:

The entry of large discount superstores such as Tesco and Carrefour has shortened channel length in some countries.

The probability of effective communications is reduced by:

When a firm emphasizes personal selling rather than mass media advertising in the promotional mix, the firm is using a:

Tight cross-functional integration between R&D, production, and marketing can help a company to ensure that all of the following take place except:

A firm may be prevented from using standardized advertising because of advertising regulations.

A(n) ____ distribution channel is one that is difficult for outsiders to access.

____ occurs when an individual or business capitalizes on a price differential for a firm's product between two countries by buying the product in the country where the price is low and reselling it in the country where prices are higher.

The way a product is delivered is determined by:

A channel is considered to be long if the producer sells directly to the consumer.

Which of the following statements about retail systems is true?

To design the product so that it can be manufactured in a cost-effective manner, the firm needs to build close links between R&D, marketing, and manufacturing.

When a small change in price produces a large change in demand, demand is said to be inelastic.

A company that depends on mass media advertising to communicate its marketing message to potential consumers is using a push strategy.

Which of the following statements is true?

The continuing persistence of ____ differences between nations acts as a major brake on any trend toward global consumer tastes and preferences.

A country with high car ownership, a large number of households with refrigerators, and a large number of two-income families tend to have:

Globalization

National Differences in Political Economy

Political Economy and Economic Development

Differences in Culture

Ethics in International Business

International Trade Theory

The Political Economy of International Trade

Foreign Direct Investment

Regional Economic Integration

The Foreign Exchange Market

The International Monetary System

The Global Capital Market

The Strategy of International Business

The Organization of International Business

Entry Strategy and Strategic Alliances

Exporting, Importing, and Countertrade

Global Production, Outsourcing, and Logistics

Global Human Resource Management

Accounting and Finance in the International Business

Filters