Exam 18: Global Marketing and RD

When a channel is exclusive:

An exclusive distribution channel is one that is difficult for outsiders to access.

Differences in technical standards constrain the globalization of markets.

If market segments transcend national borders:

Firms pursuing a multipoint pricing strategy on an international scale will price low worldwide in an attempt to build global sales volume as rapidly as possible.

The structure of market segments may differ significantly from country to country.

Tight cross-functional integration between R&D, production, and marketing maximizes the time to market.

Explain briefly the regulatory influences on pricing.

In a competitive market, prices have to be higher than in a market where the firm has a monopoly.

Which of the following is one of the four elements that constitute a firm's marketing mix?

What are the three factors that contribute to the trend toward greater retail concentration in developed countries? How have these factors promoted retail concentration?

Differentiate between multipoint pricing and experience curve pricing strategies.

With a concentrated retail sector:

When the receiver of a message evaluates a message based on the status or image of the sender, ____ are said to have occurred.

Countries with fragmented retail systems tend to have long channels of distribution.

Source effects occur when the receiver of the message evaluates the message based on the status or image of the sender.

If a firm manufactures its product in a particular country, it can sell directly to the consumer, to the retailer, or to the wholesaler. The same options are not available to a firm that manufactures outside the country.

In a country where competition is limited, ____.

The best way for a firm to overcome cultural barriers is to develop cross-cultural literacy.

The number of intermediaries between the producer and the consumer is known as the channel length.