Question 1

Explain the concept of price elasticity of demand. What are its determining factors?

Accepted Answer

The price elasticity of demand is a meas

Question 2

What kind of retail systems do rural India and China have?

Accepted Answer

A)  Fragmented 
B)  Direct 
C)  Indirect 
D)  Concentrated 
A)  Fragmented 
B)  Direct 
C)  Indirect 
D)  Concentrated

Question 3

New-product development has a high failure rate.

Accepted Answer

A) True 
 B)False

Question 4

Research has long maintained that a major factor of success for new products is the closeness of the relationship between:

Accepted Answer

A)  finance and marketing. 
B)  marketing and R&D. 
C)  finance and materials management. 
D)  finance and R&D. 
A)  finance and marketing. 
B)  marketing and R&D. 
C)  finance and materials management. 
D)  finance and R&D.

Question 5

Discuss the role of technology in new-product development, including the concept of "creative destruction."

Accepted Answer

In today's world, competition is as much

Question 6

What is Theodore Levitt's contribution to international business?

Accepted Answer

Theodore Levitt wrote about the globaliz

Question 7

In a concentrated retail system:

Accepted Answer

A)  there are many retailers who have a major share of the market. 
B)  there are many retailers, no one of which has a major share of the market. 
C)  a few retailers supply a small segment of the market. 
D)  a few retailers supply most of the market. 
A)  there are many retailers who have a major share of the market. 
B)  there are many retailers, no one of which has a major share of the market. 
C)  a few retailers supply a small segment of the market. 
D)  a few retailers supply most of the market.

Question 8

____ refers to the number of intermediaries between the producer (or manufacturer) and the consumer.

Accepted Answer

A)  Channel length 
B)  Channel exclusivity 
C)  Channel quality 
D)  Channel speed 
A)  Channel length 
B)  Channel exclusivity 
C)  Channel quality 
D)  Channel speed

Question 9

____ pricing is the use of price as a competitive weapon to drive weaker competitors out of a national market.

Accepted Answer

A)  Multipoint 
B)  Value-based 
C)  Experience curve 
D)  Predatory 
A)  Multipoint 
B)  Value-based 
C)  Experience curve 
D)  Predatory

Question 10

Contrary to Levitt's suggestions, consumers in the most developed countries are often:

Accepted Answer

A)  willing to sacrifice their preferred attributes for lower prices. 
B)  not willing to pay more for products that have additional features customized to their tastes. 
C)  not willing to sacrifice their preferred attributes for lower prices. 
D)  willing to accept globally standardized products that have been developed with the lowest common denominator in mind. 
A)  willing to sacrifice their preferred attributes for lower prices. 
B)  not willing to pay more for products that have additional features customized to their tastes. 
C)  not willing to sacrifice their preferred attributes for lower prices. 
D)  willing to accept globally standardized products that have been developed with the lowest common denominator in mind.

Question 11

The rate of new-product development seems to be lesser in countries where more money is spent on basic and applied research and development.

Accepted Answer

A) True 
 B)False

Question 12

Explain the difference between a concentrated retail system and a fragmented one. Why is this distinction important to international businesses?

Accepted Answer

In some countries the retail system is v

Question 13

Which of the following is one of the important factors in determining the elasticity of demand for a product in a given country?

Accepted Answer

A)  Personal selling 
B)  Logistics 
C)  Operating revenue 
D)  Income level 
A)  Personal selling 
B)  Logistics 
C)  Operating revenue 
D)  Income level

Question 14

Markets can be segmented in only one way: by socio-cultural factors.

Accepted Answer

A) True 
 B)False

Question 15

A ____ retail system is one in which there are many retailers, no one of which has a major share of the market.

Accepted Answer

A)  concentrated 
B)  consolidated 
C)  focused 
D)  fragmented 
A)  concentrated 
B)  consolidated 
C)  focused 
D)  fragmented

Question 16

Which of the following is an argument that supports global advertising?

Accepted Answer

A)  Standardized advertising lowers the costs of value creation by spreading the fixed costs of developing the advertisements over many countries. 
B)  Because of concerns about the scarcity of creative talent, some feel that smaller efforts will produce better results than one large effort to develop a campaign. 
C)  Even though there are cultural differences between nations, a single advertising theme that is effective worldwide can be easily developed. 
D)  Standardized advertising may be implemented even in the face of advertising regulations. 
A)  Standardized advertising lowers the costs of value creation by spreading the fixed costs of developing the advertisements over many countries. 
B)  Because of concerns about the scarcity of creative talent, some feel that smaller efforts will produce better results than one large effort to develop a campaign. 
C)  Even though there are cultural differences between nations, a single advertising theme that is effective worldwide can be easily developed. 
D)  Standardized advertising may be implemented even in the face of advertising regulations.

Question 17

Import agents are typically limited to independent trading houses.

Accepted Answer

A) True 
 B)False

Question 18

One benefit of a shorter channel is that it cuts selling costs when the retail sector is very fragmented.

Accepted Answer

A) True 
 B)False

Question 19

The four main differences between distribution systems are retail concentration, channel length, channel exclusivity, and channel quality.

Accepted Answer

A) True 
 B)False

Question 20

A pull strategy should be used when:

Accepted Answer

A)  the firm is selling industrial products. 
B)  the distribution channels are short. 
C)  the distribution channels are long. 
D)  few print or electronic media are available. 
A)  the firm is selling industrial products. 
B)  the distribution channels are short. 
C)  the distribution channels are long. 
D)  few print or electronic media are available.

Explain the concept of price elasticity of demand. What are its determining factors?

What kind of retail systems do rural India and China have?

New-product development has a high failure rate.

Research has long maintained that a major factor of success for new products is the closeness of the relationship between:

Discuss the role of technology in new-product development, including the concept of "creative destruction."

What is Theodore Levitt's contribution to international business?

In a concentrated retail system:

____ refers to the number of intermediaries between the producer (or manufacturer) and the consumer.

____ pricing is the use of price as a competitive weapon to drive weaker competitors out of a national market.

Contrary to Levitt's suggestions, consumers in the most developed countries are often:

The rate of new-product development seems to be lesser in countries where more money is spent on basic and applied research and development.

Explain the difference between a concentrated retail system and a fragmented one. Why is this distinction important to international businesses?

Which of the following is one of the important factors in determining the elasticity of demand for a product in a given country?

Markets can be segmented in only one way: by socio-cultural factors.

A ____ retail system is one in which there are many retailers, no one of which has a major share of the market.

Which of the following is an argument that supports global advertising?

Import agents are typically limited to independent trading houses.

One benefit of a shorter channel is that it cuts selling costs when the retail sector is very fragmented.

The four main differences between distribution systems are retail concentration, channel length, channel exclusivity, and channel quality.

A pull strategy should be used when:

Globalization

National Differences in Political Economy

Political Economy and Economic Development

Differences in Culture

Ethics in International Business

International Trade Theory

The Political Economy of International Trade

Foreign Direct Investment

Regional Economic Integration

The Foreign Exchange Market

The International Monetary System

The Global Capital Market

The Strategy of International Business

The Organization of International Business

Entry Strategy and Strategic Alliances

Exporting, Importing, and Countertrade

Global Production, Outsourcing, and Logistics

Global Human Resource Management

Accounting and Finance in the International Business

Filters

Exam 18: Global Marketing and RD

Explain the concept of price elasticity of demand. What are its determining factors?

What kind of retail systems do rural India and China have?

New-product development has a high failure rate.

Research has long maintained that a major factor of success for new products is the closeness of the relationship between:

Discuss the role of technology in new-product development, including the concept of "creative destruction."

What is Theodore Levitt's contribution to international business?

In a concentrated retail system:

____ refers to the number of intermediaries between the producer (or manufacturer) and the consumer.

____ pricing is the use of price as a competitive weapon to drive weaker competitors out of a national market.

Contrary to Levitt's suggestions, consumers in the most developed countries are often:

The rate of new-product development seems to be lesser in countries where more money is spent on basic and applied research and development.

Explain the difference between a concentrated retail system and a fragmented one. Why is this distinction important to international businesses?

Which of the following is one of the important factors in determining the elasticity of demand for a product in a given country?

Markets can be segmented in only one way: by socio-cultural factors.

A ____ retail system is one in which there are many retailers, no one of which has a major share of the market.

Which of the following is an argument that supports global advertising?

Import agents are typically limited to independent trading houses.

One benefit of a shorter channel is that it cuts selling costs when the retail sector is very fragmented.

The four main differences between distribution systems are retail concentration, channel length, channel exclusivity, and channel quality.

A pull strategy should be used when:

Globalization

National Differences in Political Economy

Political Economy and Economic Development

Differences in Culture

Ethics in International Business

International Trade Theory

The Political Economy of International Trade

Foreign Direct Investment

Regional Economic Integration

The Foreign Exchange Market

The International Monetary System

The Global Capital Market

The Strategy of International Business

The Organization of International Business

Entry Strategy and Strategic Alliances

Exporting, Importing, and Countertrade

Global Production, Outsourcing, and Logistics

Global Human Resource Management

Accounting and Finance in the International Business

Filters