Question 1

Import agents are typically limited to independent trading houses.

Accepted Answer

A) True 
 B)False

Question 2

Tight cross-functional integration between R&D, production, and marketing maximizes the time to market.

Accepted Answer

A) True 
 B)False

Question 3

The means a firm chooses for delivering the product to the consumer is its _____.

Accepted Answer

A)  communication strategy 
B)  segmentation strategy 
C)  product attributes 
D)  distribution strategy 
A)  communication strategy 
B)  segmentation strategy 
C)  product attributes 
D)  distribution strategy

Question 4

_____ is an international market research company based in London that works with more than half of the Fortune 500 companies.

Accepted Answer

A)  Ipsos 
B)  Nielsen 
C)  NPD Group 
D)  Kantar 
A)  Ipsos 
B)  Nielsen 
C)  NPD Group 
D)  Kantar

Question 5

What factors affect the success of a firm's international communications?

Accepted Answer

The effectiveness of a firm's internatio

Question 6

The more fragmented the retail system, the more expensive it is for a firm to make contact with each individual retailer.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following statements about fragmented retail systems is true?

Accepted Answer

A)  Countries with fragmented retail systems tend to have short channels of distribution. 
B)  The more fragmented the retail system, the less expensive it is for a firm to make contact with each individual retailer. 
C)  Fragmented retail systems tend to promote the growth of wholesalers to serve retailers. 
D)  When the retail sector is very fragmented, it makes sense for the firm to deal directly with retailers. 
A)  Countries with fragmented retail systems tend to have short channels of distribution. 
B)  The more fragmented the retail system, the less expensive it is for a firm to make contact with each individual retailer. 
C)  Fragmented retail systems tend to promote the growth of wholesalers to serve retailers. 
D)  When the retail sector is very fragmented, it makes sense for the firm to deal directly with retailers.

Question 8

Source effects occur when the receiver of the message evaluates the message based on the status or image of the sender.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following statements about price discrimination is true?

Accepted Answer

A)  It exists whenever consumers in a country are charged different prices for the same product. 
B)  A necessary condition for profitable price discrimination is different price elasticities of demand in different countries. 
C)  It is the use of price as a competitive weapon to drive weaker competitors out of a national market. 
D)  It makes economic sense to charge the same prices across countries. 
A)  It exists whenever consumers in a country are charged different prices for the same product. 
B)  A necessary condition for profitable price discrimination is different price elasticities of demand in different countries. 
C)  It is the use of price as a competitive weapon to drive weaker competitors out of a national market. 
D)  It makes economic sense to charge the same prices across countries.

Question 10

The set of choices the firm offers to its targeted market is known as the ____.

Accepted Answer

A)  marketing mix 
B)  marketing concept 
C)  marketing strategy 
D)  market promotion 
A)  marketing mix 
B)  marketing concept 
C)  marketing strategy 
D)  market promotion

Question 11

According to Levitt, which of the following statements is true?

Accepted Answer

A)  Technology drives the world toward a converging commonalty. 
B)  There are accustomed differences in national preferences. 
C)  The multinational corporation operates in a number of countries at low relative costs. 
D)  The global corporation operates with resolute consistency at high relative costs. 
A)  Technology drives the world toward a converging commonalty. 
B)  There are accustomed differences in national preferences. 
C)  The multinational corporation operates in a number of countries at low relative costs. 
D)  The global corporation operates with resolute consistency at high relative costs.

Question 12

_____ pricing is the use of price as a competitive weapon to drive weaker competitors out of a national market.

Accepted Answer

A)  Multipoint 
B)  Value-based 
C)  Experience curve 
D)  Predatory 
A)  Multipoint 
B)  Value-based 
C)  Experience curve 
D)  Predatory

Question 13

Consumers in highly developed countries value _____ as compared to their counterparts in less developed nations.

Accepted Answer

A)  product price 
B)  product reliability 
C)  product attributes 
D)  product value 
A)  product price 
B)  product reliability 
C)  product attributes 
D)  product value

Question 14

_____ refers to the number of intermediaries between the producer (or manufacturer) and the consumer.

Accepted Answer

A)  Channel length 
B)  Channel exclusivity 
C)  Channel quality 
D)  Channel speed 
A)  Channel length 
B)  Channel exclusivity 
C)  Channel quality 
D)  Channel speed

Question 15

Which of the following is one of the four elements that constitute a firm's marketing mix?

Accepted Answer

A)  Inventory accounting 
B)  Product reengineering 
C)  Reverse engineering 
D)  Distribution strategy 
A)  Inventory accounting 
B)  Product reengineering 
C)  Reverse engineering 
D)  Distribution strategy

Question 16

In a concentrated retail system:

Accepted Answer

A)  there are many retailers who have a major share of the market. 
B)  there are many retailers, no one of which has a major share of the market. 
C)  a few retailers supply a small segment of the market. 
D)  a few retailers supply most of the market. 
A)  there are many retailers who have a major share of the market. 
B)  there are many retailers, no one of which has a major share of the market. 
C)  a few retailers supply a small segment of the market. 
D)  a few retailers supply most of the market.

Question 17

When a company emphasizes personal selling, the company is probably using a _____.

Accepted Answer

A)  standardized strategy 
B)  push strategy 
C)  localized strategy 
D)  pull strategy 
A)  standardized strategy 
B)  push strategy 
C)  localized strategy 
D)  pull strategy

Question 18

Contrary to Levitt's suggestions, consumers in the most developed countries are often:

Accepted Answer

A)  willing to sacrifice their preferred attributes for lower prices. 
B)  not willing to pay more for products that have additional features customized to their tastes. 
C)  not willing to sacrifice their preferred attributes for lower prices. 
D)  willing to accept globally standardized products that have been developed with the lowest common denominator in mind. 
A)  willing to sacrifice their preferred attributes for lower prices. 
B)  not willing to pay more for products that have additional features customized to their tastes. 
C)  not willing to sacrifice their preferred attributes for lower prices. 
D)  willing to accept globally standardized products that have been developed with the lowest common denominator in mind.

Question 19

There is a tendency for greater retail concentration in _____.

Accepted Answer

A)  rural areas 
B)  developed countries 
C)  urban areas 
D)  developing countries 
A)  rural areas 
B)  developed countries 
C)  urban areas 
D)  developing countries

Question 20

When the receiver of a message evaluates a message based on the status or image of the sender, _____ are said to have occurred.

Accepted Answer

A)  sender effects 
B)  noise effects 
C)  source effects 
D)  communication effects 
A)  sender effects 
B)  noise effects 
C)  source effects 
D)  communication effects

Import agents are typically limited to independent trading houses.

Tight cross-functional integration between R&D, production, and marketing maximizes the time to market.

The means a firm chooses for delivering the product to the consumer is its _____.

_____ is an international market research company based in London that works with more than half of the Fortune 500 companies.

What factors affect the success of a firm's international communications?

The more fragmented the retail system, the more expensive it is for a firm to make contact with each individual retailer.

Which of the following statements about fragmented retail systems is true?

Source effects occur when the receiver of the message evaluates the message based on the status or image of the sender.

Which of the following statements about price discrimination is true?

The set of choices the firm offers to its targeted market is known as the ____.

According to Levitt, which of the following statements is true?

_____ pricing is the use of price as a competitive weapon to drive weaker competitors out of a national market.

Consumers in highly developed countries value _____ as compared to their counterparts in less developed nations.

_____ refers to the number of intermediaries between the producer (or manufacturer) and the consumer.

Which of the following is one of the four elements that constitute a firm's marketing mix?

In a concentrated retail system:

When a company emphasizes personal selling, the company is probably using a _____.

Contrary to Levitt's suggestions, consumers in the most developed countries are often:

There is a tendency for greater retail concentration in _____.

When the receiver of a message evaluates a message based on the status or image of the sender, _____ are said to have occurred.

Globalization

National Differences in Political Economy, and Legal Systems

National Differences in Economic Development

Differences in Culture

Ethics, Corporate Social Responsibility, and Sustainability

International Trade Theory

Government Policy and International Trade

Foreign Direct Investment

Regional Trade Pacts Give the Mexican Auto Industry an Edge

The Foreign Exchange Market

The International Monetary System

The Global Capital Market

The Strategy of International Business

The Organization of International Business

Entry Strategy and Strategic Alliances

Exporting, Importing, and Countertrade

Global Production and Supply Chain Management

Global Human Resource Management

Accounting and Finance in the International Business

Filters

Exam 18: Global Marketing and RD

Import agents are typically limited to independent trading houses.

Tight cross-functional integration between R&D, production, and marketing maximizes the time to market.

The means a firm chooses for delivering the product to the consumer is its _____.

_____ is an international market research company based in London that works with more than half of the Fortune 500 companies.

What factors affect the success of a firm's international communications?

The more fragmented the retail system, the more expensive it is for a firm to make contact with each individual retailer.

Which of the following statements about fragmented retail systems is true?

Source effects occur when the receiver of the message evaluates the message based on the status or image of the sender.

Which of the following statements about price discrimination is true?

The set of choices the firm offers to its targeted market is known as the ____.

According to Levitt, which of the following statements is true?

_____ pricing is the use of price as a competitive weapon to drive weaker competitors out of a national market.

Consumers in highly developed countries value _____ as compared to their counterparts in less developed nations.

_____ refers to the number of intermediaries between the producer (or manufacturer) and the consumer.

Which of the following is one of the four elements that constitute a firm's marketing mix?

In a concentrated retail system:

When a company emphasizes personal selling, the company is probably using a _____.

Contrary to Levitt's suggestions, consumers in the most developed countries are often:

There is a tendency for greater retail concentration in _____.

When the receiver of a message evaluates a message based on the status or image of the sender, _____ are said to have occurred.

Globalization

National Differences in Political Economy, and Legal Systems

National Differences in Economic Development

Differences in Culture

Ethics, Corporate Social Responsibility, and Sustainability

International Trade Theory

Government Policy and International Trade

Foreign Direct Investment

Regional Trade Pacts Give the Mexican Auto Industry an Edge

The Foreign Exchange Market

The International Monetary System

The Global Capital Market

The Strategy of International Business

The Organization of International Business

Entry Strategy and Strategic Alliances

Exporting, Importing, and Countertrade

Global Production and Supply Chain Management

Global Human Resource Management

Accounting and Finance in the International Business

Filters