Exam 18: Global Marketing and RD

Differences in _____ constrain the globalization of markets.

A firm that depends more on mass media advertising to communicate the marketing message to potential consumers is using a _____.

The most important determinant of channel length is the degree to which a retail system is _____.

In a competitive market, prices have to be higher than in a market where the firm has a monopoly.

A push strategy makes sense when distribution channels are short.

Firms pursuing a multipoint pricing strategy on an international scale will price low worldwide in an attempt to build global sales volume as rapidly as possible.

With a concentrated retail sector:

French wine, Italian clothes, and German luxury cars all benefit from _____.

A(n) _____ is one that is difficult for outsiders to access.

Concentrated retail systems tend to promote the growth of wholesalers to serve retailers, which lengthens channels.

If a marketer asks "Is the demand for the product among customers in the international market segments targeted similar to domestic demands?," what element of the marketing mix is being addressed?

Products sell well when their attributes match consumer needs.

Which of the following countries has a concentrated retail system?

Compare and contrast push strategies and pull strategies.

What kind of retail systems do rural India and China have?

_____ occurs when an individual or business capitalizes on a price differential for a firm's product between two countries by buying the product in the country where the price is low and reselling it in the country where prices are higher.

The "Swiss Made" label has leveraged several watch-making companies (for example, TAG Heuer) for decades now. This is an example of a ____ effect.

The continuing persistence of _____ differences between nations acts as a major brake on any trend toward global consumer tastes and preferences.

The need to integrate R&D and marketing to adequately commercialize new technologies poses special problems in the international business because:

Other things being equal, the rate of new-product development seems to be greater in countries where: