Question 1

The extent to which the place of manufacturing influences product evaluations is known as _____.

Accepted Answer

A)  source effects 
B)  country of origin effects 
C)  noise effects 
D)  location effects 
A)  source effects 
B)  country of origin effects 
C)  noise effects 
D)  location effects B

Question 2

The four main differences between distribution systems are retail concentration, channel length, channel exclusivity, and channel quality.

Accepted Answer

A) True 
 B)False  True

Question 3

_____ involves issues such as (1) translation of questionnaires and reports into appropriate foreign languages and (2) accounting for cultural and environmental differences in data collection.

Accepted Answer

A)  Product research 
B)  Communication strategy 
C)  International market research 
D)  Product strategy 
A)  Product research 
B)  Communication strategy 
C)  International market research 
D)  Product strategy C

Question 4

What are the arguments for standardized advertising across international markets?

Accepted Answer

There are three main arguments supportin

Question 5

Drober Consulting is a large software service provider. The company has the largest market share in the industry. In order to restrain the smaller competitors in the market, the company sells some of its products at very low prices. This is an example of _____ pricing.

Accepted Answer

A)  penetration 
B)  multipoint 
C)  predatory 
D)  experience curve 
A)  penetration 
B)  multipoint 
C)  predatory 
D)  experience curve

Question 6

Explain the difference between a concentrated retail system and a fragmented one. Why is this distinction important to international businesses?

Accepted Answer

In some countries the retail system is v

Question 7

_____ occurs whenever a firm sells a product for a price that is less than the cost of producing it.

Accepted Answer

A)  Resale 
B)  Plunging 
C)  Bootlegging 
D)  Dumping 
A)  Resale 
B)  Plunging 
C)  Bootlegging 
D)  Dumping

Question 8

Which of the following statements is true?

Accepted Answer

A)  Firms in consumer goods industries that are trying to sell to a large segment of the market generally favor a push strategy. 
B)  Mass communication has cost advantages for firms in consumer goods industries that are trying to sell to a large segment of the market. 
C)  Direct selling may be the only way to reach consumers in poor nations with low literacy levels. 
D)  Firms that sell industrial products or other complex products favor a pull strategy. 
A)  Firms in consumer goods industries that are trying to sell to a large segment of the market generally favor a push strategy. 
B)  Mass communication has cost advantages for firms in consumer goods industries that are trying to sell to a large segment of the market. 
C)  Direct selling may be the only way to reach consumers in poor nations with low literacy levels. 
D)  Firms that sell industrial products or other complex products favor a pull strategy.

Question 9

Tight cross-functional integration between R&D, production, and marketing can help a company to ensure that which of the following take place?

Accepted Answer

A)  Time to market is maximized. 
B)  Development costs are not a consideration in developing the best product. 
C)  New products are designed for ease of manufacture. 
D)  Product development projects are driven by internal needs. 
A)  Time to market is maximized. 
B)  Development costs are not a consideration in developing the best product. 
C)  New products are designed for ease of manufacture. 
D)  Product development projects are driven by internal needs.

Question 10

Dumping occurs whenever a firm sells a product:

Accepted Answer

A)  for a price that is less than the cost of producing it. 
B)  without paying the necessary regulatory charges. 
C)  for a price that is higher than the market rate. 
D)  by including a premium for the R&D activities of the firm. 
A)  for a price that is less than the cost of producing it. 
B)  without paying the necessary regulatory charges. 
C)  for a price that is higher than the market rate. 
D)  by including a premium for the R&D activities of the firm.

Question 11

When a company charges whatever the market will bear, the company is using _____.

Accepted Answer

A)  strategic pricing 
B)  price discrimination 
C)  a push strategy 
D)  a pull strategy 
A)  strategic pricing 
B)  price discrimination 
C)  a push strategy 
D)  a pull strategy

Question 12

In a country where competition is limited:

Accepted Answer

A)  prices will be low. 
B)  there will be low elasticity of demand. 
C)  prices will be high. 
D)  consumers' bargaining power rises. 
A)  prices will be low. 
B)  there will be low elasticity of demand. 
C)  prices will be high. 
D)  consumers' bargaining power rises.

Question 13

New-product development:

Accepted Answer

A)  rarely results in high returns. 
B)  has a high failure rate. 
C)  always earns enormous returns. 
D)  has a low failure rate. 
A)  rarely results in high returns. 
B)  has a high failure rate. 
C)  always earns enormous returns. 
D)  has a low failure rate.

Question 14

The rate of new-product development seems to be lesser in countries where more money is spent on basic and applied research and development.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following statements about barriers to international communication is true?

Accepted Answer

A)  Source effects occur when the receiver of the message evaluates the message on the basis of the location of the sender. 
B)  The best way for a firm to overcome cultural barriers is to use local input. 
C)  Source effects and country of origin effects are always negative. 
D)  Noise is extremely high in highly developed countries such as the United States. 
A)  Source effects occur when the receiver of the message evaluates the message on the basis of the location of the sender. 
B)  The best way for a firm to overcome cultural barriers is to use local input. 
C)  Source effects and country of origin effects are always negative. 
D)  Noise is extremely high in highly developed countries such as the United States.

Question 16

The entry of large discount superstores such as Tesco and Carrefour has shortened channel length in some countries.

Accepted Answer

A) True 
 B)False

Question 17

The _____ industry is often thought of as one in which global standardization of the marketing mix is the norm.

Accepted Answer

A)  financial services 
B)  IT 
C)  telecommunication 
D)  manufacturing 
A)  financial services 
B)  IT 
C)  telecommunication 
D)  manufacturing

Question 18

Firms based in less-developed nations tend to build a lot of extra performance attributes into their products.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following statements about the choice of distribution strategy is true?

Accepted Answer

A)  The longer a channel, the greater the aggregate markup, and the higher the price that consumers are charged for the final product. 
B)  If price is an important competitive weapon and if the firm does not want to see its profit margins squeezed, other things being equal, the firm would prefer to use a longer channel. 
C)  The shorter a channel, the greater the aggregate markup, and the higher the price that consumers are charged for the final product. 
D)  An international business must use shorter channels in countries where the retail sector is fragmented and longer channels in countries where the retail sector is concentrated. 
A)  The longer a channel, the greater the aggregate markup, and the higher the price that consumers are charged for the final product. 
B)  If price is an important competitive weapon and if the firm does not want to see its profit margins squeezed, other things being equal, the firm would prefer to use a longer channel. 
C)  The shorter a channel, the greater the aggregate markup, and the higher the price that consumers are charged for the final product. 
D)  An international business must use shorter channels in countries where the retail sector is fragmented and longer channels in countries where the retail sector is concentrated.

Question 20

_____ refers to the fact that a firm's pricing strategy in one market may have an impact on its rivals' pricing strategy in another market.

Accepted Answer

A)  Multipoint pricing 
B)  Experience curve pricing 
C)  Predatory pricing 
D)  Competitive pricing 
A)  Multipoint pricing 
B)  Experience curve pricing 
C)  Predatory pricing 
D)  Competitive pricing

The extent to which the place of manufacturing influences product evaluations is known as _____.

The four main differences between distribution systems are retail concentration, channel length, channel exclusivity, and channel quality.

_____ involves issues such as (1) translation of questionnaires and reports into appropriate foreign languages and (2) accounting for cultural and environmental differences in data collection.

What are the arguments for standardized advertising across international markets?

Drober Consulting is a large software service provider. The company has the largest market share in the industry. In order to restrain the smaller competitors in the market, the company sells some of its products at very low prices. This is an example of _____ pricing.

Explain the difference between a concentrated retail system and a fragmented one. Why is this distinction important to international businesses?

_____ occurs whenever a firm sells a product for a price that is less than the cost of producing it.

Which of the following statements is true?

Tight cross-functional integration between R&D, production, and marketing can help a company to ensure that which of the following take place?

Dumping occurs whenever a firm sells a product:

When a company charges whatever the market will bear, the company is using _____.

In a country where competition is limited:

New-product development:

The rate of new-product development seems to be lesser in countries where more money is spent on basic and applied research and development.

Which of the following statements about barriers to international communication is true?

The entry of large discount superstores such as Tesco and Carrefour has shortened channel length in some countries.

The _____ industry is often thought of as one in which global standardization of the marketing mix is the norm.

Firms based in less-developed nations tend to build a lot of extra performance attributes into their products.

Which of the following statements about the choice of distribution strategy is true?

_____ refers to the fact that a firm's pricing strategy in one market may have an impact on its rivals' pricing strategy in another market.

Globalization

National Differences in Political Economy, and Legal Systems

National Differences in Economic Development

Differences in Culture

Ethics, Corporate Social Responsibility, and Sustainability

International Trade Theory

Government Policy and International Trade

Foreign Direct Investment

Regional Trade Pacts Give the Mexican Auto Industry an Edge

The Foreign Exchange Market

The International Monetary System

The Global Capital Market

The Strategy of International Business

The Organization of International Business

Entry Strategy and Strategic Alliances

Exporting, Importing, and Countertrade

Global Production and Supply Chain Management

Global Human Resource Management

Accounting and Finance in the International Business

Filters

Exam 18: Global Marketing and RD

The extent to which the place of manufacturing influences product evaluations is known as _____.

The four main differences between distribution systems are retail concentration, channel length, channel exclusivity, and channel quality.

_____ involves issues such as (1) translation of questionnaires and reports into appropriate foreign languages and (2) accounting for cultural and environmental differences in data collection.

What are the arguments for standardized advertising across international markets?

Drober Consulting is a large software service provider. The company has the largest market share in the industry. In order to restrain the smaller competitors in the market, the company sells some of its products at very low prices. This is an example of _____ pricing.

Explain the difference between a concentrated retail system and a fragmented one. Why is this distinction important to international businesses?

_____ occurs whenever a firm sells a product for a price that is less than the cost of producing it.

Which of the following statements is true?

Tight cross-functional integration between R&D, production, and marketing can help a company to ensure that which of the following take place?

Dumping occurs whenever a firm sells a product:

When a company charges whatever the market will bear, the company is using _____.

In a country where competition is limited:

New-product development:

The rate of new-product development seems to be lesser in countries where more money is spent on basic and applied research and development.

Which of the following statements about barriers to international communication is true?

The entry of large discount superstores such as Tesco and Carrefour has shortened channel length in some countries.

The _____ industry is often thought of as one in which global standardization of the marketing mix is the norm.

Firms based in less-developed nations tend to build a lot of extra performance attributes into their products.

Which of the following statements about the choice of distribution strategy is true?

_____ refers to the fact that a firm's pricing strategy in one market may have an impact on its rivals' pricing strategy in another market.

Globalization

National Differences in Political Economy, and Legal Systems

National Differences in Economic Development

Differences in Culture

Ethics, Corporate Social Responsibility, and Sustainability

International Trade Theory

Government Policy and International Trade

Foreign Direct Investment

Regional Trade Pacts Give the Mexican Auto Industry an Edge

The Foreign Exchange Market

The International Monetary System

The Global Capital Market

The Strategy of International Business

The Organization of International Business

Entry Strategy and Strategic Alliances

Exporting, Importing, and Countertrade

Global Production and Supply Chain Management

Global Human Resource Management

Accounting and Finance in the International Business

Filters