Question 1

In transportation, a commodity rate, or special rate, is given by carriers to shippers of bulk commodity products such as soy, corn, and oats.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following products would NOT be sold through a short channel?

Accepted Answer

A)  a deck of cards 
B)  custom-made computer system 
C)  dairy products 
D)  a candy bar in a vending machine 
A)  a deck of cards 
B)  custom-made computer system 
C)  dairy products 
D)  a candy bar in a vending machine

Question 3

What type of train runs back and forth between a single loading point and a single destination to deliver one commodity?

Accepted Answer

A)  a containerized train 
B)  a piggyback train 
C)  an intermodal train 
D)  a unit train 
A)  a containerized train 
B)  a piggyback train 
C)  an intermodal train 
D)  a unit train

Question 4

Which of the following is an example of a customer service standard?

Accepted Answer

A)  "We provide credit for good accounts; all others must pay cash." 
B)  "Our purpose is to minimize time utility." 
C)  "We will deliver orders within four days or less." 
D)  "We maintain large inventories to ship dated goods." 
A)  "We provide credit for good accounts; all others must pay cash." 
B)  "Our purpose is to minimize time utility." 
C)  "We will deliver orders within four days or less." 
D)  "We maintain large inventories to ship dated goods."

Question 5

What is an organized system of marketing institutions and relationships called that promotes the physical flow and ownership of goods and services from producer to consumer or business user?

Accepted Answer

A)  an intermediary institution 
B)  a marketing fulfillment organization 
C)  retail marketing 
D)  a marketing channel 
A)  an intermediary institution 
B)  a marketing fulfillment organization 
C)  retail marketing 
D)  a marketing channel

Question 6

Discuss the concept of protective packaging and materials handling.

Accepted Answer

a.Protective packaging is needed in orde

Question 7

Horizontal channel conflict occurs between wholesalers and retailers serving the same geography.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following variables does NOT affect the selection of a channel strategy?

Accepted Answer

A)  product characteristics 
B)  the size of the producer and competitive environment 
C)  legal and liability issues 
D)  market factors 
A)  product characteristics 
B)  the size of the producer and competitive environment 
C)  legal and liability issues 
D)  market factors

Question 9

What is dual distribution? What technological advances are increasing the use of dual distribution? Give two examples of dual distribution in the marketplace.

Accepted Answer

Dual distribution is a network that move

Question 10

Changing channel strategies can produce conflicts between established intermediaries and the new outlets for the products.

Accepted Answer

A) True 
 B)False

Question 11

Service firms market primarily through short channels because they sell intangibles.

Accepted Answer

A) True 
 B)False

Question 12

Protective packaging and materials handling are a part of the physical distribution system.

Accepted Answer

A) True 
 B)False

Question 13

What form of transportation is in control of the largest share of the freight business as measured in tonne-kilometres?

Accepted Answer

A)  Air carriers 
B)  Railroads 
C)  Water carriers 
D)  Motor carriers 
A)  Air carriers 
B)  Railroads 
C)  Water carriers 
D)  Motor carriers

Question 14

What is the movement of products through more than one marketing channel to reach the same market called?

Accepted Answer

A)  multiple selling 
B)  dual distribution 
C)  distribution redundancy 
D)  reverse distribution 
A)  multiple selling 
B)  dual distribution 
C)  distribution redundancy 
D)  reverse distribution

Question 15

The last thing to do in selecting a marketing channel is to determine which type of channel will best meet both the seller's objectives and the distribution needs of customers.

Accepted Answer

A) True 
 B)False

Question 16

Discuss the three types of contractual marketing systems.

Accepted Answer

a. Wholesaler-sponsored voluntary chains

Question 17

Pennzoil products are shipped to the Canadian Tire warehouse regularly.Assuming Pennzoil ships three truckloads biweekly, it is in a position to negotiate rates with a trucking company.What is the discounted rate called?

Accepted Answer

A)  insider rate 
B)  customer rate 
C)  class rate 
D)  contract rate 
A)  insider rate 
B)  customer rate 
C)  class rate 
D)  contract rate

Question 18

Warehouses are normally classified as either storage or distribution facilities.Storage is used for long-term inventory balancing, and distribution warehouses are used for sorting, assembling, and distributing goods as quickly as possible.

Accepted Answer

A) True 
 B)False

Question 19

What are the two critical components of a distribution strategy?

Accepted Answer

A)  marketing channels and logistics and supply chain management 
B)  physical distribution and relationship marketing 
C)  location and cost 
D)  warehousing and transportation 
A)  marketing channels and logistics and supply chain management 
B)  physical distribution and relationship marketing 
C)  location and cost 
D)  warehousing and transportation

Question 20

Which of the following is one factor that would ordinarily result in a longer marketing channel?

Accepted Answer

A)  a high level of geographic concentration of customers 
B)  a product with a low level of technical complexity 
C)  the manufacturer's desire to control the channel 
D)  the product's need for specialized knowledge, technical information, and regular service 
A)  a high level of geographic concentration of customers 
B)  a product with a low level of technical complexity 
C)  the manufacturer's desire to control the channel 
D)  the product's need for specialized knowledge, technical information, and regular service

In transportation, a commodity rate, or special rate, is given by carriers to shippers of bulk commodity products such as soy, corn, and oats.

Which of the following products would NOT be sold through a short channel?

What type of train runs back and forth between a single loading point and a single destination to deliver one commodity?

Which of the following is an example of a customer service standard?

What is an organized system of marketing institutions and relationships called that promotes the physical flow and ownership of goods and services from producer to consumer or business user?

Discuss the concept of protective packaging and materials handling.

Horizontal channel conflict occurs between wholesalers and retailers serving the same geography.

Which of the following variables does NOT affect the selection of a channel strategy?

What is dual distribution? What technological advances are increasing the use of dual distribution? Give two examples of dual distribution in the marketplace.

Changing channel strategies can produce conflicts between established intermediaries and the new outlets for the products.

Service firms market primarily through short channels because they sell intangibles.

Protective packaging and materials handling are a part of the physical distribution system.

What form of transportation is in control of the largest share of the freight business as measured in tonne-kilometres?

What is the movement of products through more than one marketing channel to reach the same market called?

The last thing to do in selecting a marketing channel is to determine which type of channel will best meet both the seller's objectives and the distribution needs of customers.

Discuss the three types of contractual marketing systems.

Pennzoil products are shipped to the Canadian Tire warehouse regularly.Assuming Pennzoil ships three truckloads biweekly, it is in a position to negotiate rates with a trucking company.What is the discounted rate called?

Warehouses are normally classified as either storage or distribution facilities.Storage is used for long-term inventory balancing, and distribution warehouses are used for sorting, assembling, and distributing goods as quickly as possible.

What are the two critical components of a distribution strategy?

Which of the following is one factor that would ordinarily result in a longer marketing channel?

Marketing: The Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, Ethics, and Social Responsibility

Consumer Behaviour

Business-to-Business (B2B) Marketing

Serving Global Markets

Marketing Research, Decision Support Systems, and Sales Forecasting

Market Segmentation, Targeting, and Positioning

Product and Service Strategies

Developing and Managing Brand and Product Strategies

Retailers Wholesalers and Direct Marketers

Integrated Marketing Communications

Advertising and Digital Communications

Personal Selling and Sales Promotion

Pricing Concepts and Strategies

TB Boone 3Ce final

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Exam 11: Marketing Channels and Supply Chain Management

In transportation, a commodity rate, or special rate, is given by carriers to shippers of bulk commodity products such as soy, corn, and oats.

Which of the following products would NOT be sold through a short channel?

What type of train runs back and forth between a single loading point and a single destination to deliver one commodity?

Which of the following is an example of a customer service standard?

What is an organized system of marketing institutions and relationships called that promotes the physical flow and ownership of goods and services from producer to consumer or business user?

Discuss the concept of protective packaging and materials handling.

Horizontal channel conflict occurs between wholesalers and retailers serving the same geography.

Which of the following variables does NOT affect the selection of a channel strategy?

What is dual distribution? What technological advances are increasing the use of dual distribution? Give two examples of dual distribution in the marketplace.

Changing channel strategies can produce conflicts between established intermediaries and the new outlets for the products.

Service firms market primarily through short channels because they sell intangibles.

Protective packaging and materials handling are a part of the physical distribution system.

What form of transportation is in control of the largest share of the freight business as measured in tonne-kilometres?

What is the movement of products through more than one marketing channel to reach the same market called?

The last thing to do in selecting a marketing channel is to determine which type of channel will best meet both the seller's objectives and the distribution needs of customers.

Discuss the three types of contractual marketing systems.

Pennzoil products are shipped to the Canadian Tire warehouse regularly.Assuming Pennzoil ships three truckloads biweekly, it is in a position to negotiate rates with a trucking company.What is the discounted rate called?

Warehouses are normally classified as either storage or distribution facilities.Storage is used for long-term inventory balancing, and distribution warehouses are used for sorting, assembling, and distributing goods as quickly as possible.

What are the two critical components of a distribution strategy?

Which of the following is one factor that would ordinarily result in a longer marketing channel?

Marketing: The Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, Ethics, and Social Responsibility

Consumer Behaviour

Business-to-Business (B2B) Marketing

Serving Global Markets

Marketing Research, Decision Support Systems, and Sales Forecasting

Market Segmentation, Targeting, and Positioning

Product and Service Strategies

Developing and Managing Brand and Product Strategies

Retailers Wholesalers and Direct Marketers

Integrated Marketing Communications

Advertising and Digital Communications

Personal Selling and Sales Promotion

Pricing Concepts and Strategies

TB Boone 3Ce final

Filters