Question 1

Why does the trucking industry receive higher revenues per tonne shipped?

Accepted Answer

A)  The trucking industry charges more. 
B)  Government regulation limits the fees that the railways can charge. 
C)  Trucking concentrates on shipping manufactured products. 
D)  Truck drivers haul smaller loads. 
A)  The trucking industry charges more. 
B)  Government regulation limits the fees that the railways can charge. 
C)  Trucking concentrates on shipping manufactured products. 
D)  Truck drivers haul smaller loads.

Question 2

Exclusive distribution allows manufacturers to control the image, pricing, promotions, and quality of their products.

Accepted Answer

A) True 
 B)False

Question 3

Who are marketing intermediaries?

Accepted Answer

A)  middlemen that operate between producers and consumers or business users 
B)  management consulting firms that advise producers on distribution strategy 
C)  "personal shoppers" who are paid to purchase products for busy customers and businesses 
D)  financial institutions that arrange financing terms for business purchases 
A)  middlemen that operate between producers and consumers or business users 
B)  management consulting firms that advise producers on distribution strategy 
C)  "personal shoppers" who are paid to purchase products for busy customers and businesses 
D)  financial institutions that arrange financing terms for business purchases

Question 4

What is the standard rate that carriers charge for transporting specific goods from point A to point B called?

Accepted Answer

A)  contract rate 
B)  special rate 
C)  class rate 
D)  insider rate 
A)  contract rate 
B)  special rate 
C)  class rate 
D)  insider rate

Question 5

What is a common characteristic of a channel when the unit price of the product is low?

Accepted Answer

A)  The product will be sold direct. 
B)  The channel is short.. 
C)  The channel length will not be affected. 
D)  The channel is long. 
A)  The product will be sold direct. 
B)  The channel is short.. 
C)  The channel length will not be affected. 
D)  The channel is long.

Question 6

What is it called when a logistics manager combines several unitized loads into a standard shipping box?

Accepted Answer

A)  shipping optimization 
B)  consolidation 
C)  containerization 
D)  palletization 
A)  shipping optimization 
B)  consolidation 
C)  containerization 
D)  palletization

Question 7

Business products tend to move through shorter marketing channels than consumer products due to concentration and comparatively few business purchasers.

Accepted Answer

A) True 
 B)False

Question 8

A business product with large unit sales, for which transportation accounts for only a small percentage of the total cost, is usually distributed using the producer-agent-business user channel.

Accepted Answer

A) True 
 B)False

Question 9

Piggybacking is a transportation arrangement in which highway trailers and containers ride on railroad cars, combining the long-haul capacity of the train with the door-to-door flexibility of the truck.

Accepted Answer

A) True 
 B)False

Question 10

Horizontal conflict occurs among different types of marketing intermediaries handling similar products at the same level of the marketing channel.

Accepted Answer

A) True 
 B)False

Question 11

A traditional indirect marketing channel is the so-called "party plan," pioneered by Tupperware and Avon.It uses several intermediaries that bring consumers together to shop for a variety of goods in one place.

Accepted Answer

A) True 
 B)False

Question 12

Radio Frequency Identification technology is a new tool that marketers are using to help manage logistics.

Accepted Answer

A) True 
 B)False

Question 13

Just-in-time production, RFID tags, and vendor-managed inventory systems have improved the efficiency with which inventory is tracked and stored.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following is the MOST accurate statement concerning pipelines?

Accepted Answer

A)  They are regulated by common carrier rates. 
B)  They are ranked third in number of tonne-kilometres transported. 
C)  They are a relatively fast means of shipping due to their 24-hour availability. 
D)  They are dependable but a high-maintenance carrier. 
A)  They are regulated by common carrier rates. 
B)  They are ranked third in number of tonne-kilometres transported. 
C)  They are a relatively fast means of shipping due to their 24-hour availability. 
D)  They are dependable but a high-maintenance carrier.

Question 15

What is Radio Frequency Identification? What is its purpose?

Accepted Answer

RFID stands for radio frequency identifi

Question 16

What would occur between KitchenAid and retailers if KitchenAid established an electronic storefront where customers could purchase mixers and accessories from the company's website?

Accepted Answer

A)  vertical channel conflicts 
B)  horizontal channel conflicts 
C)  exclusive dealing agreements 
D)  tying agreements 
A)  vertical channel conflicts 
B)  horizontal channel conflicts 
C)  exclusive dealing agreements 
D)  tying agreements

Question 17

Logistics managers can cut distribution costs and improve customer service dramatically by automating their warehouse systems.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following is a cost that influences where a warehouse should be located?

Accepted Answer

A)  delivery cost 
B)  computer systems cost 
C)  product rotation cost 
D)  value cost of raw material content 
A)  delivery cost 
B)  computer systems cost 
C)  product rotation cost 
D)  value cost of raw material content

Question 19

What are two factors that have made "unitizing" more feasible and popular?

Accepted Answer

A)  large units and safety 
B)  expenses and designs 
C)  material content and processing 
D)  pallets and shrink packaging 
A)  large units and safety 
B)  expenses and designs 
C)  material content and processing 
D)  pallets and shrink packaging

Question 20

What is the difference between a retail cooperative and a wholesale-sponsored voluntary chain?

Accepted Answer

A)  The wholesaler buys ownership shares of the retail operations. 
B)  The cooperative has private label brands. 
C)  The retailers purchase ownership shares of the cooperative. 
D)  The wholesaler-sponsored voluntary chain has contractual agreements. 
A)  The wholesaler buys ownership shares of the retail operations. 
B)  The cooperative has private label brands. 
C)  The retailers purchase ownership shares of the cooperative. 
D)  The wholesaler-sponsored voluntary chain has contractual agreements.

Why does the trucking industry receive higher revenues per tonne shipped?

Exclusive distribution allows manufacturers to control the image, pricing, promotions, and quality of their products.

Who are marketing intermediaries?

What is the standard rate that carriers charge for transporting specific goods from point A to point B called?

What is a common characteristic of a channel when the unit price of the product is low?

What is it called when a logistics manager combines several unitized loads into a standard shipping box?

Business products tend to move through shorter marketing channels than consumer products due to concentration and comparatively few business purchasers.

A business product with large unit sales, for which transportation accounts for only a small percentage of the total cost, is usually distributed using the producer-agent-business user channel.

Piggybacking is a transportation arrangement in which highway trailers and containers ride on railroad cars, combining the long-haul capacity of the train with the door-to-door flexibility of the truck.

Horizontal conflict occurs among different types of marketing intermediaries handling similar products at the same level of the marketing channel.

A traditional indirect marketing channel is the so-called "party plan," pioneered by Tupperware and Avon.It uses several intermediaries that bring consumers together to shop for a variety of goods in one place.

Radio Frequency Identification technology is a new tool that marketers are using to help manage logistics.

Just-in-time production, RFID tags, and vendor-managed inventory systems have improved the efficiency with which inventory is tracked and stored.

Which of the following is the MOST accurate statement concerning pipelines?

What is Radio Frequency Identification? What is its purpose?

What would occur between KitchenAid and retailers if KitchenAid established an electronic storefront where customers could purchase mixers and accessories from the company's website?

Logistics managers can cut distribution costs and improve customer service dramatically by automating their warehouse systems.

Which of the following is a cost that influences where a warehouse should be located?

What are two factors that have made "unitizing" more feasible and popular?

What is the difference between a retail cooperative and a wholesale-sponsored voluntary chain?

Marketing: The Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, Ethics, and Social Responsibility

Consumer Behaviour

Business-to-Business (B2B) Marketing

Serving Global Markets

Marketing Research, Decision Support Systems, and Sales Forecasting

Market Segmentation, Targeting, and Positioning

Product and Service Strategies

Developing and Managing Brand and Product Strategies

Retailers Wholesalers and Direct Marketers

Integrated Marketing Communications

Advertising and Digital Communications

Personal Selling and Sales Promotion

Pricing Concepts and Strategies

TB Boone 3Ce final

Filters

Exam 11: Marketing Channels and Supply Chain Management

Why does the trucking industry receive higher revenues per tonne shipped?

Exclusive distribution allows manufacturers to control the image, pricing, promotions, and quality of their products.

Who are marketing intermediaries?

What is the standard rate that carriers charge for transporting specific goods from point A to point B called?

What is a common characteristic of a channel when the unit price of the product is low?

What is it called when a logistics manager combines several unitized loads into a standard shipping box?

Business products tend to move through shorter marketing channels than consumer products due to concentration and comparatively few business purchasers.

A business product with large unit sales, for which transportation accounts for only a small percentage of the total cost, is usually distributed using the producer-agent-business user channel.

Piggybacking is a transportation arrangement in which highway trailers and containers ride on railroad cars, combining the long-haul capacity of the train with the door-to-door flexibility of the truck.

Horizontal conflict occurs among different types of marketing intermediaries handling similar products at the same level of the marketing channel.

A traditional indirect marketing channel is the so-called "party plan," pioneered by Tupperware and Avon.It uses several intermediaries that bring consumers together to shop for a variety of goods in one place.

Radio Frequency Identification technology is a new tool that marketers are using to help manage logistics.

Just-in-time production, RFID tags, and vendor-managed inventory systems have improved the efficiency with which inventory is tracked and stored.

Which of the following is the MOST accurate statement concerning pipelines?

What is Radio Frequency Identification? What is its purpose?

What would occur between KitchenAid and retailers if KitchenAid established an electronic storefront where customers could purchase mixers and accessories from the company's website?

Logistics managers can cut distribution costs and improve customer service dramatically by automating their warehouse systems.

Which of the following is a cost that influences where a warehouse should be located?

What are two factors that have made "unitizing" more feasible and popular?

What is the difference between a retail cooperative and a wholesale-sponsored voluntary chain?

Marketing: The Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, Ethics, and Social Responsibility

Consumer Behaviour

Business-to-Business (B2B) Marketing

Serving Global Markets

Marketing Research, Decision Support Systems, and Sales Forecasting

Market Segmentation, Targeting, and Positioning

Product and Service Strategies

Developing and Managing Brand and Product Strategies

Retailers Wholesalers and Direct Marketers

Integrated Marketing Communications

Advertising and Digital Communications

Personal Selling and Sales Promotion

Pricing Concepts and Strategies

TB Boone 3Ce final

Filters